# data[].attributes.body
Responses to this question should explore a case study or piece of research that explores how an audience may have had some kind of influence over the media. Examples may include the use of ratings systems, social media integrations into other media, the use of social media to communicate with media producers, the use of social media campaigns or trends in user-generated content being used in other media products.

Marking criteria

2 marks for a clear example of a way an audience has had influence over the media. The response names the audience, the type of influence and the media that has been influenced.

# data[].attributes.body
Sonic the hedgehog

# data[].attributes.body
Algothrythms - Digital gatekeeping
Filter Bubble - Eli Pariser 2011

# data[].attributes.body
Agenda Setting Function Theory - Mccombs and Shaw 1972
Rupert Murdoch - his opinions into the publics consciousness

# data[].attributes.body
Responses to this question should explore a case study
or piece of research that explores how a media form, technology, organisation or product may have had some kind of influence over the media. This influence may include changing how an audience acts or thinks. Examples may include advertising as persuasion, violent media and younger audiences or social media usage and teenagers.

# data[].attributes.body
Fake news
Illusiory truth theory Hasher and Goldstein 1977

# data[].attributes.headline
olivia rodrigo at the white house to encourage young people to get the vaccine - 2 step flow theory

# data[].attributes.subject
olivia rodrigo at the white house to encourage young people to get the vaccine - 2 step flow theory

# data[].attributes.body
opinions espoused from tabloids and tv (eg. amber heard & johnny depp) or princess diana's death

# data[].attributes.body
Worksafe
Drink Driving

# data[].attributes.body
NSW covid ad

# data[].attributes.body
Targeted towards younger people, encouraging them to get the vaccine.

# data[].attributes.body
Younger People/ kids to be safe around trains.

# data[].attributes.body
Aids campaign - The grim reaper 1987.

Targeted at Australians to build awareness around aids

with a 327% increase of calls to AIDS related hotlines during the first month of the campaign compared to the 7 months prior.

We can assume the campaign was successful however we cannot rely on statistics to demonstrate a direct correlation as there are always extraneous variables.

# data[].attributes.body
web 2.0 has allowed anyone to create media and receive immediate feedback

# data[].attributes.body
more people being able to produce media as it now more accessable, reception is faster with sites like youtube and etc.

# data[].attributes.headline
Binge Watching on Streaming Services, Scheduled Viewing

# data[].attributes.subject
Binge Watching on Streaming Services, Scheduled Viewing

# data[].attributes.headline
We can watch stuff on everything with a screen now

# data[].attributes.subject
We can watch stuff on everything with a screen now

# data[].attributes.headline
Reception in Old Ways: Sent a letter, take a while, Now instant likes and dislikes, comments

# data[].attributes.subject
Reception in Old Ways: Sent a letter, take a while, Now instant likes and dislikes, comments

# data[].attributes.headline
copycat behaviour, protecting children and adults, cultural identity and media ownership

# data[].attributes.subject
copycat behaviour, protecting children and adults, cultural identity and media ownership

# data[].attributes.body
Netflix's ability as a streaming service to "bypass" a country's existing standards and safety measures presents a particular challenge that must be addressed as a priority: 13 Reasons Why would not have been shown in its entirety on Australian television without editing, based on our current codes of practice and general standards of agreed practice. It is unlikely that the suicide scene depicted in the final episode would ever be shown on Australian television.

# data[].attributes.headline
copycat behaviour - violence in the media 

# data[].attributes.subject
copycat behaviour - violence in the media 

# data[].attributes.body
the prevalence of youtube has allowed for individuals to gain popularity off themselves as a brand

# data[].attributes.body
IRL (in real life) livestreaming can be hard to moderate, there are many some platforms that use livestreaming as a feature. Some like Twitch are made specifically for livestreaming. The 'hot tub' streaming on Twitch was an attempt to bypass guidelines on s*xual content on twitch

# data[].attributes.body
for a response that includes a comprehensive discussion of audience agency and insightful analysis of ethical and legal issues in the consumption and reception of media products.

A response in this range would include at least two examples of audience agency in a media context. The specific audiences would be named in the response and would be dependant
of the media. For example, it could discuss teenagers using social media or children using streaming video apps. The type of agency would also be clearly named – such as the ability
for audiences to share, inform, arrange or choose the media they consume.

A discussion of opportunities in this range would explore the benefits that this type of agency may have for the named audience – such as socialising abilities, ability to communicate, access to a variety of content or ease of use.

Discussions of legal or ethical issues in this range would
include specific examples of issues for the named audience, media industry or society arising from this audience agency. Statistics or case studies would strengthen these examples. These discussions would not dismiss these fears completely nor would they buy into them completely – rather they would give a balanced view of what the media means to society.

# data[].attributes.body
for a response that includes a comprehensive discussion of audience agency and insightful analysis of ethical and legal issues in the consumption and reception of media products.

A response in this range would include at least two examples of audience agency in a media context. The specific audiences would be named in the response and would be dependant
of the media. For example, it could discuss teenagers using social media or children using streaming video apps. The type of agency would also be clearly named – such as the ability
for audiences to share, inform, arrange or choose the media they consume.

A discussion of opportunities in this range would explore the benefits that this type of agency may have for the named audience – such as socialising abilities, ability to communicate, access to a variety of content or ease of use.

Discussions of legal or ethical issues in this range would
include specific examples of issues for the named audience, media industry or society arising from this audience agency. Statistics or case studies would strengthen these examples. These discussions would not dismiss these fears completely nor would they buy into them completely – rather they would give a balanced view of what the media means to society.

# data[].attributes.body
for a response that includes a comprehensive discussion of audience agency and insightful analysis of ethical and legal issues in the consumption and reception of media products.

A response in this range would include at least two examples of audience agency in a media context. The specific audiences would be named in the response and would be dependant
of the media. For example, it could discuss teenagers using social media or children using streaming video apps. The type of agency would also be clearly named – such as the ability
for audiences to share, inform, arrange or choose the media they consume.

A discussion of opportunities in this range would explore the benefits that this type of agency may have for the named audience – such as socialising abilities, ability to communicate, access to a variety of content or ease of use.

Discussions of legal or ethical issues in this range would
include specific examples of issues for the named audience, media industry or society arising from this audience agency. Statistics or case studies would strengthen these examples. These discussions would not dismiss these fears completely nor would they buy into them completely – rather they would give a balanced view of what the media means to society.

# data[].attributes.body
for a response that includes a comprehensive discussion of audience agency and insightful analysis of ethical and legal issues in the consumption and reception of media products.

A response in this range would include at least two examples of audience agency in a media context. The specific audiences would be named in the response and would be dependant
of the media. For example, it could discuss teenagers using social media or children using streaming video apps. The type of agency would also be clearly named – such as the ability
for audiences to share, inform, arrange or choose the media they consume.

A discussion of opportunities in this range would explore the benefits that this type of agency may have for the named audience – such as socialising abilities, ability to communicate, access to a variety of content or ease of use.

Discussions of legal or ethical issues in this range would
include specific examples of issues for the named audience, media industry or society arising from this audience agency. Statistics or case studies would strengthen these examples. These discussions would not dismiss these fears completely nor would they buy into them completely – rather they would give a balanced view of what the media means to society.