# data[].attributes.body
Liter of Light is an open source product (cum design) that brings affordable solar light to slums in over 15 countries which experience energy poverty. With unforeseen innovation that took place in the grassroots globally,the product has been decorated with numerous awards such as the World Habitat Awards (2014), the Edison Awards (2019) and so on. The Liter of Light is one that could easily pride itself as an epitome of HCD. They understood the simple needs of the people and delivered it with excellence.

Inspiration
The Philippines is an island nation that is highly prone to typhoons and severe storms. Their homes get severely devastated every time a storm hits. So there was a need to have an alternative architecture system that was affordable and easily rebuilt in the event of a subsequent storm. Illac Diaz, a fellow Filipino, joined hands and brainstormed with the inhabitants to bring affordable and permanent solutions for housing and energy. One of the greatest problems that they faced was in choosing the viable raw material for the construction as bricks were not feasible. So, Diaz went to the Massachusetts Institute of Technology for his studies on alternative architecture and urban planning. [1] It was there when he came across the idea of bottle-light, which was originally conceived in 2002 by Alfredo Moser, a Brazilian mechanic.[2] In November 2013, an unprecedented typhoon that destroyed 14 million houses struck the Philippines and poverty became rampant. So, Diaz returned to the Philippines and formed the MyShelter Foundation. [3] The locals ran the organization without the help of outsiders. Upon surveying the affected region for resources, they found there was an abundance of plastic bottles that were provided by humanitarian aid during the storm. Thus, the organization came up with the idea of constructing walls using mud-filled bottles. The victims who lost their homes readily offered to fill the bottles of mud and were happy to be a valuable participant in the plan. Unfortunately, after the construction of the roof, they noticed the rooms were dark. And this was when the infamous Liter of Light revolution began.

Ideation
Inspired by Alfredo Moser, Diaz encountered a Eureka moment of applying the Brazilian’s idea of using the water bottles to bring light inside buildings. They also used the same technique to light the inside of shacks in cities like Manila where houses are so tightly packed together and natural light was impossible to penetrate inside.[4] The response from the localities to this solution was incredibly positive due to its simple and cost-friendly design. Most of the plastic bottles used were recycled 1.5-liter bottles.
After being filled with water and a little bleach (To prevent it from turning green with algae and ensure a high-quality light keeping the water clear for a longer time), the bottle is pushed through a steel sheet that serves as a metal lock to prevent it from slipping. It is then embedded into a corrugated iron roof. A small part of the bottle is left outside while the rest of it protrudes into the house. Sealant is put around the hole made in the roof to keep it waterproof. Using an appropriate durable, leak-proof, space-filling glue that does not melt because of the sun is one of the major challenges for the solution. They involved many local groups in experimenting with different glues that were widely available to find the best solution for both costs and quality. [5] It was found that polyurethane and polyester resin were the best solution as it was already available in carpenting shops. The refractive properties of water ensure that the light from the sun that reaches the inside of the bottle becomes Omni-directional, mimicking an electric light bulb and emitting the same amount of light as a 40–60 W incandescent bulb depending on the amount of solar insolation available.
Within months, one carpenter and one set of tools in one community in San Pedro expanded the organization to 15,000 solar bottle bulb installations in 20 cities and provinces in the Philippines and inspired local initiatives around the world. [6] Although the liter of light had taken a monumental step already, they made more improvements to the existing liter of light.
A further development (Liter of Light at night) was initiated to provide low-cost lighting at night by upgrading the device with LED bulbs, solar panels, and batteries, making it more useful at night time. In 2012, Liter of Light started offering a package to upgrade to a 1-watt or 2-watt LED light with micro-solar panels and battery to Filipino households with the solar bottle bulbs already installed on their roofs. With a simple circuit panel, drill and soldering, the LED light is put together and inserted into the already installed bulb giving residents another 10 hours of light at night. [1]

Implementation
In addition to undergoing a wholesome HCD based ideation phase, the Liter of Light actively involved the consumer and the local people in the installation process of the product. This way, the users were no longer dependent on professionals to deal with maintenance or re-installation of the product. [7] Liter of Light also open-sourced their design and made it public. This resulted in many young volunteers and NGOs integrating LoL into their sites. Soon, local people (especially women and disabled people) teamed up, assembled circuits, and sold pre-built solar bottle modules in their shop at a price much lower when compared to their corporate counterparts. [1] Thus, a sustainable business model and an economy in itself, which generated employment, was formed. The users also improved the model by themselves through modifying the circuit to accommodate a stronger LED light as per their application needs. There are also plenty of innovative methods implemented by the young locals, such as wireless control of light and automatic day and night sensors.
With the advent of the widespread popularity of solar bottles, corporate companies began to fund and contribute to Liter of Light projects around the world. Pepsi sponsored clean water bottles and volunteers as a part of their Corporate Social Responsibility (CSR) policy. [8] Philips provided a customized solar LED card suitable for their use case. SIKA (a specialty chemicals company) supplied them with special UV-light cured glue.

Today, Liter of Light has installed over 300k bottles in over 15 countries. It can be found everywhere, be it, France in Europe or the Sirumalai Hills of Tamil Nadu. [9] Liter of Light is an incredibly heartwarming HCD story where the users were not only involved in all phases of the project, but they also went the distance of making a business model empowering the users to take matters into their own hands rather than waiting for technology to come for their rescue.

Change comes from within.

Citations

[1] https://www.world-habitat.org/wp-content/uploads/2016/10/Liter-of-Light-Lighting-homes-and-lives-one-bottle-at-a-time.pdf

[2] https://www.bbc.com/news/magazine-23536914

[3] https://www.loe.org/shows/segments.html?programID=15-P13-00014&segmentID=7, Interview Transcript

[4] https://youtu.be/cQCHvO2H0_0, mini-documentary

[5] https://en.wikipedia.org/wiki/Liter_of_Light

[6] https://world-habitat.org/world-habitat-awards/winners-and-finalists/liter-of-light/

[7] https://youtu.be/wkUUyxYZGsY, TEDx

[8] http://www.pepsicoindia.co.in/en-IN/live/video/lighting-up-lives-pepsi-liter-of-light

[9] https://youtu.be/3woh4b4deAc, Sirumalai Project

Team Blue Robin
Avin Reji. C
CB.EN.U4CIE19003
Civil Engineering

Nidhi Bharat Chhajer
CB.EN.U4ELC19033
Electrical and Computer Engineering

Nivas.S
CB.EN.U4CHE19014
Chemical Engineering

Mythili Kandregula
CB.EN.U4EEE19119
Electrical and Electronics Engineering

Dhiviya M
CB.EN.U4CCE19017
Computer and Communication Engineering

Bandi Kulwanth
CB.EN.U4CSE19208
Computer Science Engineering

Galipelli Aditya Srinivasa
CB.EN.U4MEE19113
Mechanical Engineering

# data[].attributes.body
What is Airbnb?
Airbnb, A San Francisco based company which focuses on lodging, primarily homestays for vacation rentals, and tourism activities, was founded in 2008 by Nathan, Brain and Joe.
Airbnb Plus even offers stays with clean refrigerator, full cooking equipment, stocked toiletries, fast Wi-Fi and members may book both virtual and live
activities with guides, including cooking classes, tours, and meetups.
Airbnb Collections includes Airbnb for Families, Airbnb for Work, and home venues for weddings and other gatherings. Their website is localized into 62 languages.

How it started?:
$In 2007 October, Brian Chesky and Joe Gebbia create the initial concept for AirBed & Breakfast during a conference held in San Francisco. The basic idea was to offer living quarters, breakfast who were unable to book a hotel.
$In 2008 August, to raise some funding on their own, they capitalized the presidential elections to sell cereal boxes which was an instant hit.
$From 2009-10, series of funding by Y Combinator, Sequoia Capital valuated the company at $2.4 million and the website as renamed to Airbnb.
$In 2011 February, Airbnb announced a record breaking 1 million booking since its launch in 2008.
$In 2011 May, international expansion of Airbnb took place after it acquired Accoleo, a small German Company.
From July - October, they raised another $112 million and opened its second international office in London.
$From 2012 -14, international expansion and record breaking bookings took place. And they started collecting a 14% tax for short-term rentals.
$From 2015-16, they launched an app to facilitate communication between guests and hosts and went on to add more features.
$From 2016-2019, they partnered with various startups and developed themselves to be the leading website for hotel bookings.
$In 2020, they announced that they have filed for an IPO. The company was valuated at $100 billion.
$From 2020-21, the pandemic has hit Airbnb hard but they are bouncing back strongly and is currently valuated at $75 billion.

What was their marketing strategy?
Airbnb uses a market mix model of marketing. The essential idea behind the marketing mix model is to release a product or service in the right manner,
with the right price, and at just the right place by using the right promotion tools.
Airbnb’s founders rooted everything in the unique experience of learning to live like locals — even when you’re away from home.

Airbnb’s Goal:
Is to enrich travel by providing accommodations with character. Any ordinary property holder can list their home on Airbnb’s platform,
creating a massive database of distinct home rentals. Instead of living in cookie-cutter hotel rooms, you can enjoy a space with personality and character.

Brand Development Of Airbnb:
1.Airbnb never underestimated its impact of compelling photography and design maybe we can say its one of the main reasons from which we can say that airbnb has its brand.
2.It is known for its innovative content formats and did a better job delivering its services to its customers by fulfilling its brand's promise with smart and accurate formats.
3.Now-a-days there is nothing effective than promoting any kind of brand in social media. They feature host and guest stories on almost every digital channel available.
4.Airbnb stands out from every other similar websites as they build a unique position in the marketplace, and differentiate their offer, has been pronounced emphasis on deep rooted values like multiculturalism, diversity and love of travel.
5.Airbnb allows hosts to upload “House Rules” that guests must follow, and they also provide a set of guidelines for hosts to ensure that the level of hospitality quality is maintained.
6.Airbnb reminds us that creating guides, sending thoughtful emails, and offering guarantees for great service are essential building blocks of trust. The kind that gets you repeat business, recommendations, and loyalty.
7.Airbnb teaches us how to design surprising brand moments that still feel relevant. They are totally unexpected, but certainly still aligned with the brand’s core message

Thinking from a Customer’s Perspective:
When Chesky and Gebbia developed the website for the first time, they thought Why are they coming to the design conference? What would they need to achieve their objectives? How could we help them to realize their trip goals?
The questions helped Chesky and Gebbia to provide a pleasant experience to the customers.
When guests arrived, Chesky and Gebbia presented them with a welcome package that contained a BART pass, city maps, and spare change to pass out to homeless people.
They served their guests breakfasts of untoasted Pop-Tarts and Orange juice. Chesky and Gebbia also took them to their favorite Taco place, Ferry building, and Stanford’s design school.
The guests loved their stay. They realized that they would’ve missed this experience if they’d opted to stay in a hotel. They were thankful to Chesky and Gebbia and became close friends with them.
It shows how selling experience would convert a customer into a loyal one.

Airbnb is one of the best examples of a successful company leveraging user-generated content. They make sure each user gets an amazing experience and Airbnb uses its customers as a Bait, who will surely share their wonderful experience on social media, thereby reducing any investment on advertisement.

REFERENCES:
https://en.wikipedia.org/wiki/Airbnb
https://laurabusche.com/brand-strategy/airbnb-branding/
https://www.molocoads.com/en/blog/the-airbnb-marketing-strategy-helping-guests-feel-right-at-home
https://getpaidforyourpad.com/blog/the-airbnb-founder-story/

Team Vindex
Team members:
1.Vattikuti Bhanu Sahithya - CB.EN.U4ECE19257 - Electronics and Communication Engineering
2.Yellamilli Yaswanth Sai Prasad - CB.EN.U4ECE19260 - Electronics and Communication Engineering
3.Manit Maini - CB.EN.U4ELC19029 - Electrical and Computer Engineering
4.Sandeep Kumar R - CB.EN.U4MEE19327 - Mechanical Engineering
5.Karthik S - CB.EN.UCIE19016 - Civil Engineering
6.Thejaswini S - CB.EN.U4CSE19462 - Computer Science Engineering

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With the use of modern technology and modern survey methodologies, Human Centric Designing has drawn the attention of most companies and blooming inventions.

It is quite fascinating to know that a person made use of this Human Centric Designing, roughly 150 years ago, to come up with one of the most popular products ever made.

Marguerite Steiff, Giengen a der Brenz, Germany created the stuffed animal toys and her enterprise designed the Teddy Bear, something which can be found in every household. It is praiseworthy that Steiff had child paralysis, but pursued sewing.

In 1879, Steiff designed a stuffed Elephant that can be used as a pincushion, which later became the most popular children's toy - stuffed animal. The stuffed toy became a favourite among the children and this made her realize how important lovingly designed toys are for them.

The pincushion product was improvised and turned into stuffed animal toys based on two things; These stuffed animals served as a fun and comfortable approach to introduce animals contrary to their wildness, and animals were very popular in circuses.

In 1904, Franz Steiff came up with the idea of adding a metal button engraved with an elephant as a product label, to avoid imitation and to make their high-quality products very distinctive. A brand sign “Steiff - Button In Ear” was developed. Two more tags, an ear tag and a chest tag were added later.

Richard Steiff designed the first soft toy, Bear 55 PB.  He took the toy bears to a spring fair in Leipzig, Germany where they caught the eye of an American buyer, who ordered 3000 bears. From then on, the bears became a bestseller in the United States

Margarete was awarded the Grand Prix at the World Exhibition in St. Louis, and Margarete Steiff GmbH was created in 1906, the name of which is still used today.

Now we have plenty of Teddy Bear Museums dedicated to Steiff Enterprise and their Creations.

Japan probably has the most number of teddy bear museums. Some of the popular ones include Izu Teddy Bear Museum, Hida Takayama Teddy Bear Eco Village, and the Yamanakako Teddy Bear World Museum. Some other museums across the globe include The Dorset Teddy Bear Museum in the UK, Den of Marbletown in New York, the Vienna Teddy Bear Museum, the Teddy Bear Museum of Naples, Florida, and the Margarete Steiff Museum in Germany.

References:
https://www.steiff.com/en/i/company-history, https://www.outlookindia.com/outlooktraveller/explore/story/70282/did-you-know-how-the-teddy-bear-got-its-name

Team Invicta - Team 19

Bavesh Ram [CN.EN.U4ECE19109], Shrikar S [CB.EN.U4ECE19144],  Sourabhi G S [CB.EN.U4ECE19152] - ECE Department

D Vishal Reddy [CB.EN.U4CSE19213], Swetha Manukonda [CB.EN.U4CSE19355] - CSE Department

Chethan S G [CB.EN.U4MEE19013] - Mech Department.

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Water sprinkler is basically a device used for irrigation purposes in agricultural crops, lawns, golf courses, landscapes, and similar areas. These can be used to water cool and control airborne dust. Water Sprinkling is a method of applying water in a controlled manner while recreating rainfall scenarios.

For years the traditional methods such as a moat, chain pump, dhekli and rahat were the basis for irrigation of the crops. But nowadays they are lacking their full capacity and the reasons are that they are not able to follow the rapid change of the outside world. Due to drastic changes in the environment, various problems emerged for the traditional methods. Some of them were:

Imbalance inflow of water caused by wastage of it.

The filling up of excess water caused underground salts to pop up on the surface layer.

Drastic weed growth.

Increase in labor and electricity.

Soil erosion was frequent.

Potential overwatering and wasteful runoff.

The overflowing irrigated water gives insects a place to make their habitat which is harmful to surroundings giving rise to various diseases.

While constructing the colossal irrigation waterways, people lose their residential and commercial lands.

Traditional methods more relied on rainfall in the watering of the crops, so drought was a common issue. The quantity of food produced was less per acre, which, when combined with drought, caused starvation. The quality of the food produced was lower than today. So, to minimize the effort and maximize the effect of irrigation, water sprinklers came into play.

The origin of the water sprinkler goes back to the earliest attempts to irrigate fields and raise crops in areas where there was not enough water. It became necessary to carry water to areas that needed supplemental supplies. But beyond irrigation ditches, aqueducts, and other ingenious methods early people devised to channel water from one place to another, the modern water sprinkler didn’t appear until the late nineteenth century. The invention was the work of a New Yorker, Joseph Lessler who with an idea of human-centered design in the year 1871 filed a U.S patent called “Improvement in Lawn-sprinklers” and described it as “a portable water fountain and sprinkler.” The obvious advantages of these sprinklers were that they automated lawn care by cutting out the time and effort the average person had previously needed to spend manually watering the yard. Because of his innovation, for a country that was already falling in love with its green lawns, this was a breakthrough. What first became a signature item in lawn care soon after became an icon of the world's irrigation system for agriculture.

When the sprinklers were introduced to the world, the impact was not only in residences and industries but also in the agriculture sector too. The outcomes of these were:

Reduction in wastage of water and maximize the yield.

Water Channels were eliminated.

Were used for varied types of soils and is very useful for irrigating crops especially oil, vegetables, and cereals.

It helped the farmers to save the lands by not constructing the check dams or bunds and also crops located at higher elevations were irrigated efficiently which in return reduced the labor charges.

Soluble fertilizers and chemicals were supplied to the crop as required.

It prevented air-borne dust.

The lawn sprinkler system is just as popular today, it comes with new technology and features. An increasing number of sprinkler systems are being connected to computer systems to minimize wasted water and maximize their effectiveness. As we enter a time when water is becoming more precious, the ideology of human-centered design, in the fabrication of the water sprinklers helped in bringing a natural balance in the environment.

References:

https://vikaspedia.in/agriculture/agri-inputs/far7m-machinary/sprinkler-irrigation-system

SPRINKLER IRRIGATION

https://agritech.tnau.ac.in/agricultural_engineering/spring_irrigation.pdf

https://www.toppr.com/guides/biology/crop-production-and-management/irrigation/

https://www.gardenguides.com/135481-history-sprinkler-systems.html

https://everythingwhat.com/what-are-the-disadvantages-of-traditional-methods-of-irrigation

https://www.biologydiscussion.com/articles/traditional-and-modern-irrigation-methods/2419

https://civiltoday.com/water-resource-engineering/irrigation/268-advantages-and-disadvantages-of-irrigation

https://www.toppr.com/guides/biology/crop-production-and-management/irrigation

https://en.wikipedia.org/wiki/Irrigation_sprinkler

https://www.erieinsurance.com/blog/lawn-sprinkler-systems-2

Team The_Hydra
1.Pradhumna Guruprasad - CB.EN.U4ELC19036
Electrical and Computer Engineering

2.Mithesh E - CB.EN.U4MEE19222
Mechanical Engineering

3.Vigaasiny K P - CB.EN.U4ECE19059
Electronics and Communication Engineering

4.Gowtham G Dev - CB.EN.U4EEE19113
Electrical and Electronics Engineering

5.Bhuvanagiri Shruthi Sindhura - CB.EN.U4CSE19606 Computer Science Engineering

6. R. Nagaraj - CB.EN.U4CSE19640
Computer Science Engineering

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Netflix is a subscription-based streaming service that allows its members to watch TV shows and movies without commercials on an internet-connected device. You can watch Netflix through a variety of devices including Netflix website,  smart TVs, game consoles, streaming media players, set-top boxes, smartphones, and tablets. It has a wide range of content along various regions of which most are produced by themselves.

Netflix began offering an online membership administration through the web services ,in 1999. Supporters picked film and TV titles from Netflix's Web webpage; the shows were then sent to clients as DVDs, alongside prepaid return envelopes, from one of in excess of 100 circulation places.In 2006 Netflix dispatched the $1 million Netflix Prize challenge to find out if anybody would improve by 10% its proposal framework, a calculation for foreseeing a person's film inclinations dependent on past rental information.. starting in 2013 with the roundabout show series House of Cards, the organization offered video content delivered explicitly for its web-based feature.

The idea of Netflix started  with the ‘Netflix Box’ that offered movies online and were ready go public in 2005 after acquiring movie rights . Then gradually it started moving away from its original core business model of DVDs, by introducing video on demand via the Internet.  But in the begining, it could offer no more than about 1000 movies and TV shows. It also bought underrated movies and there was an exponential increase in the number of subscribers that  by October 2018, Netflix's customer base reached 137 million worldwide, confirming its rank as by far the world's biggest online subscription video service.

Netflix became an exponential business model because the founders had the ability to look as an outsider at their business model. They were never happy with the way the business model was at a given time but were always looking where the market was headed in 5 to 10 years. The success story of Netflix is their business strategy to make customers addicted to this platform. By creating compelling original programming, analyzing its user data to serve subscribers better, and above all by letting people consume content in the ways they prefer. Netflix started to develop their own shows, based on the analysis of their own customers' data. This way, Netflix understood way better than their competitors what their customers would like next and acted upon this.

Netflix uses very intelligent Digital marketing strategies like few social media posts make people very curious and it gives opportunities for members to watch content anytime, anywhere to watch. Netflix social media team uses it intelligently as social media is a hot favorite in recent years so these people make interesting posts to grab the audience attention mainly, One of the core pillars for Netflix growth strategy is focusing on original content and They focus on mainly building a strong relationship between the brand and its viewers.

Their team knows how to keep you engaged on Netflix with a personalized interface. After you spend some time on Netflix and watch something, they suggest you some more related ones according to what you have been watching with the help of their data-driven system. The content on your home page is totally personalized for you. In this way, you can find more TV series, documentaries, or movies in which you are likely to be interested. In this way, Netflix offers you a unique user experience on its platform. They even do it on their social media accounts.

It’s impossible to talk about streaming TV today without mentioning Netflix. Initially, it was started as an online version of a video store where customers could rent DVD and Blue Ray films over the Internet. Now, it became the one of the top and finest in digital platform. We can see the growth of the Netflix from the above. In this lockdown, growth was highly increased.

URLs:
https://www.themarcomavenue.com/blog/a-case-study-on-netflixs-marketing-strategies-tactics/

https://acasestudy.com › netflix-busi...
Netflix Strategic Management Analysis | Case Study Solution

THE INFINITIES

Pavani Gaddam
CB.EN.U4CSE19344       CSE

THARUNNRAJH A L
CB.EN.U4EEE19143        EEE

Divesh Kosuri
CB.EN.U4CSE19422       CSE

S B Kavya Preetha
CB.EN.U4ECE19021       ECE

P.ANAND GOPI SAI KRISHNA
CB.EN.U4ECE19238       ECE

VAISHNAV MEDAM
CB.EN.U4CSE19228       CSE

SRAVAN
CB.EN.U4ECE19153        ECE

# data[].attributes.body
History:
Ikea is a multinational group of companies that sells ready-to-assemble furniture, kitchenware, and home accessories. Ikea is the biggest furniture company in the world, with over 400 stores worldwide, selling affordable household items to millions of customers. It was started by Ingvar Kamprad in 1943, who was 17-year-old at the time, in Sweden.
It is a place where all the products required by an individual are available at and each and every product is easy to assemble as well as disassemble as per one’s request.
Like most entrepreneurs, Ingvar Kamprad’s vision started with a spark – lots of them. In 1931, the five-year-old began selling matches, an essential item in every home.
In the Swedish province of Småland where Ingvar lived, the stony land produced poor crops. Farming wasn’t enough to survive. People had to be innovative, creative, strong, and stubborn. Poverty was widespread. People queued for food, for jobs, for everything. Everyone, children included, should waste nothing – not even time.
Ingvar understood his family’s hardship and wanted to help. But rather than doing farm chores, he focused on helping the family finances. Whether or not his small contributions made a difference, his family did the unconventional and supported their little match-selling entrepreneur. The future IKEA founder’s first customer was his father’s mother.

IKEA's Human-Centered Approach:

IKEA includes millions of people who are marginalized and far from the labor market, teaming up with social entrepreneurs who use business as a way to reduce poverty, empower women and tackle social and environmental challenges in their communities is one way of making this a reality.
IKEA is Collaborating with social entrepreneur artisans – mostly women – which gives the possibility to offer tailor-made services and beautiful, unique products to the customers while contributing to jobs for refugees and vulnerable groups. for example, More than 1,000 Indian women at the artisan collective Rangsutra are involved in the co-creation of beautiful, handcrafted textile products for IKEA
The handmade products are sold globally or in selected countries as well as locally, and they are expanding their support to social enterprises outside the IKEA business. All these collaborations are part of their overall initiative called IKEA Social Entrepreneurship.
The social enterprises they partner with are artisan shareholding companies, foundations, and other companies addressing social challenges. IKEA believes improving artisans’ livelihoods is an important step towards helping them gain respect and create a better future for their families and communities.
Together, IKEA co-creates unique products using traditional handicraft methods and materials creating global brands like INNEHÅLLSRIK cushions and PÅTÅR coffee.
To support coffee farmers in the White Nile region of Uganda, IKEA has teamed up with a social business project that buys the coffee beans directly from about 13,000 smallholder farmers. The collaboration makes it possible for them to have a steady income while learning more sustainable farming practices. This means you can contribute to better living conditions in the White Nile region by just enjoying a cup of our high-quality PÅTÅR special edition coffee.
More people have the chance to earn a decent living – and IKEA gets to offer its customers one-of-a-kind products and services. It’s a win-win if ever there was one, this shows the human-centered approach at its best in the case of IKEA
Future plans
IKEA recently announced that it will open new production facilities in Jordan this summer as part of a global plan to employ 200,000 disadvantaged people. The facilities will be operational by August, and refugees will be able to work on rugs, cushions, bedspreads, and other handwoven items.
The new manufacturing facilities are just one of many projects that the furniture conglomerate is working to establish around the world. They have already launched programs to assist Indian women and Sweden's immigrant population, which employ approximately 2,000 people collectively. The ultimate goal of these initiatives is to employ approximately 200,000 people worldwide.
Rather than spearheading the projects, IKEA is collaborating with local social entrepreneur organizations to use business solutions to alleviate poverty, rather than simply distributing aid. This not only helps to provide jobs for people who desperately need them, but it also allows organizations that would otherwise be too small to meet IKEA's supplier guidelines to get their work into stores.

References:

https://youtu.be/fhQt08zBVzw

https://www.ikea.com/us/en/this-is-ikea/about-us/our-suppliers-a-key-to-building-a-better-business-pub3b639e02

https://about.ikea.com/en/about-us/history-of-ikea/from-child-entrepreneur-to-ikea-founder

https://blog.experiencepoint.com/ikea-encourages-customers-to-make-themselves-at-home?hs_amp=true

Team: "Phantom Squad"

Members:
Rohit Sharma(CB.EN.U4CSE19461) – Computer Science Engineering

C. Gayathri(CB.EN.U4CSE19608) – Computer Science Engineering

K. Nakul(CB.EN.U4EEE19023) – Electrical and Electronics Engineering

S. V. Satya (CB.EN.U4ELC19043) - Electrical and Computer Engineering

Dharshika P(CB.EN.U4ECE19215) - Electronics and Communication Engineering

Pranav Vikirtan Dhayanithi (CB.EN.U4MEE19230) - Mechanical Engineering

# data[].attributes.body
Like they say there's a song for every mood, but in a practical sense it is not possible to have such a large number of songs stored in any device. Spotify perfectly solves this problem. Spotify is an international online and offline music streaming and media services provider headquartered in Stockholm, Sweden. This was the era when the news of downloading pirated music files came as a bombshell for the whole music industry, prior to the music streaming services got popular. After realizing that music streaming had a huge potential, the Spotify founders, Daniel and Martin brought in this model that works based on the "Freemium" business model approach in 2006.

The secret behind it gaining immense popularity among the music lovers globally is that it caters to a user's listening preference by recommending songs similar to previously liked ones, based on their listening patterns and creates curated playlists. Spotify has a great user interface that is easy to navigate and has a very appealing design. Though one may argue that the frequent advertisements non-premium users are subjected to can be a displease, we think Spotify provides a wide range of interesting and useful features for those availing the free service, and listening to advertisements is just a small price to pay for it. In 2013 Spotify had launched 'Spotify for Artists' which was an attempt to clarify its business model to the artists and help them get the audience statistics and various tools to promote their endorsements in order to earn great buzz.

Utility of Spotify is not only limited to desktops and smartphones, rather all devices starting from the Apple Watch, PlayStation to advanced IoT gadgets like Google Home and Alexa. These are a few examples that support Spotify and there are so many options that have an entire website dedicated to the devices they support.

Today, Spotify enjoys a huge cheering section of about 286 million active users (monthly) due to its user-friendly model that brings contentment to the end user. It is one of the successful companies whose core business lies in music streaming. Currently Spotify is operational across 79 countries. Its huge success is solely due to their model which has been built and is being upgraded for user needs. Hence, it is evident that Spotify had established a successful Human Centered Design.

REFERENCE:

https://startuptalky.com/spotify_success_story/

https://producthabits.com/how-spotify-built-a-20-billion-business-by-changing-how-people-listen-to-music/

https://rubenugarte.com/why-is-spotify-so-successful/

TEAM NAME: PEGASUS

MEMBERS:

1. NIKHIL JEIKAR P M (CB.EN.U4CSE19443) : Computer Science Engineering
2. GAYATHREE ELANJELIAN (CB.EN.U4ECE19062) : Electronics and Communication Engineering
3. ROHITH RENIL (CB.EN.U4CIE19031) : Civil Engineering
4. VIGHNESH SHANKAR (CB.EN.U4CCE19061): Computer and Communication Engineering
5. YARASI NIKITHA (CB.EN.U4ECE19160) : Electronics and Communication Engineering
6. KAKANI  SAMBASIVA RAO (CB.EN.U4MEE19216) : Mechanical Engineering
7. AISHWARYA ANAND (CB.EN.U4CSE19631) : Computer Science Engineering

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HelloFresh was founded in 2011 by Dominik Richter, Thomas Griesel, and Jessica Nilsson. It was one of the earlier companies in the meal-kit industry. They were initially funded by Rocket Internet, a German start up studio company. They first started delivering meal kits to paying customers in early 2012 and expanded to the Netherlands, UK, US, and Australia the same year. The company delivered a box of fresh food to your door, with easy recipes included.

The founders recognized people have trouble finding time to shop for groceries, and they also struggle to create healthy, affordable meals, so they came up with a solution to both problems. They didn’t come up with an idea unrelated to consumers actual needs. Instead, they recognized a struggle someone was facing and then worked to invent a solution. In this way, it’s arguable human-centered design is a safer and more trustworthy approach to problem-solving.

HelloFresh defined its future corporate strategy by devising a Hackathon: a three-day event tailored-made for the company reflecting its goals, resources, and ethos. The concept behind the hackathon was to bring about an intensive exchange of ideas to develop market-ready solutions in a short time.

Even before the coronavirus pandemic began, business was going well for HelloFresh, the world’s leading supplier of meal kits. And as the pandemic spread globally, business growth accelerated even more. As positive as this looked on paper, it also presented a tremendous challenge for the company's production and supply chain processes. In just four weeks, throughput increased by 25% and efficiency by 10%.

Together with Plastic Bank, HelloFresh has set up three plastic collection centres in Indonesia. Over the next three years, these centres will prevent an equivalent of 37.5 million plastic bottles (1.6 million pounds) from entering the ocean while also supporting vulnerable communities.

References:

https://www.hellofresh.com/about/sustainability?__cf_chl_captcha_tk__=pmd_KtXvvu08LwEBIm9w1q3hv_GCacm_QVvvPJ5m8ebB7MM-1630069161-0-gqNtZGzNAuWjcnBszQf9

https://ennostudio.com/project/hellofresh/

https://www.4flow.com/industries-references/consumer-goods-and-retail/success-story-hellofresh.html

Team: "THE GENZ'S"

Members:

K S Vinaya (CB.EN.U4CSE19028) – Computer Science Engineering
Sai Satvik Arvapalli (CB.EN.U4CSE19410) – Computer Science Engineering
Pranav Balasundaram (CB.EN.U4EEE19127) – Electrical and Electronics Engineering
Sam Jonath D (CB.EN.U4ELC19048) - Electrical and Computer Engineering
Harshini Reddy (CB.EN.U4ECE19061) - Electronics and Communication Engineering
Kovid Ravi (CB.EN.U4ECE19242) - Electronics and Communication Engineering
Rohith V S (CB.EN.U4MEE19041) - Mechanical Engineering

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Instagram is a social media primarily focused on online mobile photo/video-sharing.

• Instagram photos confine to a square shape, similar to Kodak Instamatic and Polaroid images.

• The name “Instagram” is a portmanteau of “instant   camera” and “telegram”

• Instagram was founded in 2010 by Stanford graduates Kevin Systorm and Mike Krieger. Initially, Kevin and Kreiger created an HTML5 check-in project called Burbn.

The Burbn app allowed users to check-in, post their plans, and share photos. Although at the time, location-based check-in apps were very popular, the photo-sharing feature of Burbn was very unique.

Users were asked for feedbacks about usability and features they would like to have in Burbn. Based on several feedbacks, the founding team reassessed Burbn and decided to focus primarily on one thing: photographs specifically taken on mobile devices. They carefully studied leading apps in the photography category at that time. They figured out that Burbn must be a platform for people to express themselves with photographs rather than using long texts like in those social medias existed that time. Their intention for the app was that it would be minimalist and require as few actions as possible for the users to express themselves.

They took a step backward and stripped Burbn down to its photo shareability, commenting, and "liking" functions. It was at that time that they renamed their app Instagram, combining the words instant and telegram.

• On October 6, 2010, Instagram was added to the Apple App Store, generating 10,000 registered users within the first few hours of its app life.

• In April 2012, Instagram was added to Android phones and was downloaded more than one million times in less than one day.

Instagram evolved rapidly when Facebook acquired it in 2012. This period was when Instagram was designed not only for media sharing but more than that. The developers started to understand the demands and interests of the users. Detailed planning and analytics made Instagram create this feature called "Instagram Stories" where users can share media which is open to view for a day. This feature was the foundation for their success because many other companies and users felt using Instagram stories is a good marketing strategy and Instagram was extremely quick to address the feature and they have added many tools for ease of access and effectiveness.

Some advancements that were proposed are:-

• Creative Text Editor: Allowed Users to create stylish and decorative contents.

• Feedback System: Companies created attractive contents and questionnaire using the Feedback System that Instagram built. Variety of features like Polls, Questions, Quizzes along with the creative media tools made this system work much efficiently.

• Instagram Live: People and organisations used Instagram Live to stream ongoing and live events.

We all know how potentially addictive the Instagram platform is. It's more because of its features, colors and other elements being cantered around human psychology. Starting with the colors in the Instagram logo, it is of high visual fluency and stands for it being positive and vibrant.

Instagram understands that any user wouldn't want to check about what's cooking in lives of all people they follow. In social medias, often people prioritise on whose life to check on. Your activities on the platform are constantly tracked and the more you use it the more personalised your experience will be. We all love a world that approves our beliefs and interests, don’t we?

Being a mobile-based application, it also uses the science behind notifications, alerts to make users hooked with the platform for more amount of time. We have also seen the platform rolling out updates frequently, after installing which you may not notice any explicit changes in your experience but these updates are backed by strong neuroscientific principles that appeal to your subconscious mind.

References:
https://www.investopedia.com/articles/investing/102615/story-instagram-rise-1-photo0sharing-app.asp

https://izood.net/blog/the-history-of-instagram/

https://www.google.com/amp/s/techcrunch.com/2010/09/20/instagram/amp/

·https://en.wikipedia.org/wiki/Instagram

TEAM OASIS

1. B.Prakash –[CB.EN.U4ECE19206] [Electronics and Communication Engineering]

2. Dasari yeshwanth-[CB.EN.U4ECE19008] [Electronics and Communication Engineering]

3. Anush Karthik.S-[CB.EN.U4CSE19205] [Computer Science Engineering]

4. Jayasubiksha.V-[CB.EN.U4EEE19117] [Electrical and Electronics Engineering]

5. Koppisetti Sri Sai Sampath-[CB.EN.U4CCE19031] [Computer Communication Engineering]

6. Mandala Harika-[CB.EN.U4CIE19021] [Civil Engineering]

7. Rathika.M.S-[CB.EN.U4CHE19018] [Chemical Engineering]

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Amul is an Indian cooperative dairy company, based at Anand in the state of Gujarat. Formed in 1956

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History

·  Amul is an Indian dairy cooperative society based out of Anand that lies in Gujarat. The word 'Amul' is derived from the Sanskrit word ‘Amulya’ which means priceless or precious.

·  Founded in 1946, Amul is managed by the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), a cooperative body that comprises 3.6 million milk producers of Gujarat today.

·  Amul started India's White Revolution that made India the world's biggest maker of milk and milk products. Amul was founded by Tribhuvandas Patel under the direction of Sardar Vallabhbhai Patel, the first deputy prime minister of India.

·  By June 1948, the Kaira District Co-Operative Milk Producers Union Ltd had started pasteurizing milk for the ‘Bombay Milk Scheme’. In 1973, Amul celebrated its 25th Anniversary under the leadership of Tribhuvandas Patel, Morarji Desai, Maniben Patel, and Verghese Kurien.

Business Strategy:

Amul targets India's mainstream market, with no luxury options, and focuses on supplying high-quality products at reasonable costs. As a result, Amul bases its pricing strategy on a low-cost price approach that has attracted a large number of consumers in the past and continues to do so in the future.

The Amul Model is a three-tiered structure that is implemented in its dairy production:

•  Amul acts as a direct link between milk producers and consumers that removes the middlemen which helps them offer products at affordable prices.

•  Farmers (milk producers) control procurement, processing, and marketing.

•  Run by Professional Management

Target Audience:

•  Amul has segmented Milk for various industries such as ice-cream manufacturers, restaurants, coffee shops, and many similar industries.

•  Further, it has segmented Butter, Ghee, and Cheese for bakeries, pizza, snack retailers, confectionaries, and many more.

•  The target audience study tells us that Amul has a strong presence in both business-to-business (B2B) and Business-to-Customers (B2C).

Company Stratage During Covid Times :

Amul turnover grows 2 % despite covid 19 challenges

•  The Amul Group turnover, which includes the businesses conducted by the 18 member dairies under the Gujarat Cooperative Milk Marketing Federation (GCMMF), crossed ₹53,000 crores for fiscal 2020-21, a 2-per cent rise over last year’s ₹52,000 crores.

•  They focused their attention on enhancing the in-home consumption of their products.

•  The consumer pack business of Amul grew by 8.1 percent, while bulk dairy commodities, as well as sales from restaurants and hotels, suffered a decline in 2020-21, due to Covid-19.

•  The dairy major launched 33 new products, the highest number of products launched in a quarter.

•  During the pandemic, everyone was watching TV to know the latest updates on the pandemic and therefore Amul decided to double their advertising expenditure.

•  During the March to June period, Amul saw a 30 percent growth in its cheese category. This growth was despite orders from the HORECA (Hotel Restaurants and Catering) segment falling to almost zero.

Reference

https://iide.co/case-studies/amul-marketing-campaign-case-study/

https://www.nextbigbrand.in/amul-the-case-study-of-the-taste-of-india/

https://startuptalky.com/amul-case-study/

Team - Vita Hominibus

Members:

1. sadhu Karthik
CB.EN.U4 MEE1913

2. Shreyas Nagesh
CB.EN.U4ELC19052

3. Shashank Shekhar Pandey
CB.EN.U4EEE19042

4. N K V Sudharsan
CB.EN.U4ECE19033

5.G.THEJAS PHANI KUMAR
CB.EN.U4CSE19619

6. Oviya H
CB.EN.U4CSE19445

7. Prathana Mahendran
CB.EN.U4ECE19038

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Duolingo is a language learning app that is free and runs on a freemium model.

Onboarding to Duolingo we have different language learning apps but the other apps may not feel comfortable like videocast, and some apps are based on self-learn which makes users feel bored while learning and few users go to institutes that may not create a good environment.

Diversity of Languages within the European Union , inaccessibility and unfeasibility when it comes to learning foreign languages existed in countries like India and China. People who went to study, work or spend leisure time in foreign countries found it difficult to communicate with the locals. The ability to learn a basic foreign language was considered a luxury and required a huge amount of time and dedication. Apps and websites that existed then, had an expensive fee and did not have a good user-friendly experience.

when we go with Duolingo uses video game concepts like badges and streaks to encourage users to continue learning and tracks their activity to determine when they are most likely to engage in a lesson Duolingo has also devised its own free standardized English proficiency.

This app takes inspiration from video games to bring a wider audience and the elements of fun to the activity of learning a new language.

Where did the app come from:-

Duolingo began in 2009 at Carnegie Mellon in Pittsburgh Pennsylvania by Guatemalan Professor Luis Von Ahn and his former student Severi hacker of Switzerland. Von Ahn had already received international recognition for the creation of recapture the human verification system that he may have encountered when registering on websites such as Facebook, Ticketmaster and Twitter the original version of recapture asked users to decipher unclear words by typing what they could read these images were in fact taken from archived copies of the New York Times who paid recaptcha for the digitalization of their pervious issues alowing the company to kill two birds with one stone Von Ahn carried this crowdsourcing bussiness model to juror lingo as users were learning a language they were also contributing translations of simple Phrases from a variety of documents across the internet although Duolingo has now moved away from this twofold business model due to concerns that they were becoming a translation tool and not a learning resources the crowdsourcing model became the inspiration for the educational platform that we know today Von Ahn was aware of the expensive barrier to learning English in his home country and across much of Central and South America and belived in offering a free source of education to those who needed it in october 2011 Von Ahn and his development team raised 3.3 million dollars.

We collectively feel that the idea of Human-centered design can be best conveyed with the example of Duolingo. Talking about the history of Duolingo, Author Tim Ferriss and a Venture capital firm owned by actor Ashton Kutcher a month later the test version was made available and the website soon had a waiting list 300,000 people 2012 saw its release on Apple's App Store and made available the following year in Google play store where it quickly rose to number one education at receiving 1 million downloads in the first three weeks it seems Vernon's project was wetting the linguistic appetites of many 92% of European schoolchildren are currently learning an additional languages to their own and Von Ahn estimates that there 400 million people in China who are learning English the founder has always wanted to keep the app free to everyone and so the free version only makes money from ads the paid version of the app Duolingo+ is purchased by only 2% of total users for $9.99 a month removes ads gives unlimited lives for in-game quizzes and offers several other small perks as time has gone on Duolingo has mirrored public demand and placed greater emphasis on its mobile app using some clever strategies to attract and retain customers.

The app has 4 features within it which make it to become more popular among users.

1. peer to peer mock practice

2. rating others proficiency

3. discussion forum

4. statistics of our learning.

References:-

https://fluentforfree.wordpress.com/2017/03/06/the-pros-and-cons-of-the-duolingo-app/

https://sites.duke.edu/anirudhabharadwaj/product-improvement-duolingo

https://www.youtube.com/watch?v=2_CUQsZWYjE

Team - Concept squads

Members :
1. Manchikalapudi Lohitha Chowdary
[CB.EN.U4CSE19129] - CSE

2. MADDIPATI SANDEEP CHANDRA
[CB.EN.U4CSE19633] - CSE

3. S S SHIVASHANKER
[CB.EN.U4EEE19039] - EEE

4. Shanu S
[CB.EN.U4ELC19050] - ELC

5. Meda Venkata Sucharitha
[CB.EN.U4ECE19133] - ECE

6. Maddala Vamsi Krishna
[CB.EN.U4ECE19132] - ECE

7. Sivaram S
[CB.EN.U4MEE19143] - MEE

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The little lotus
Three million premature babies who die annually worldwide in their first month of life because they lack enough body fat to keep warm. The Embrace is the brainchild of Jane Chen and her partners, Rahul Panicker, Linus Liang, Razmig Hovaghimian, and Naganand Murty. It contains an insert made of a waxlike substance that can maintain a temperature of 98.6 degrees for eight hours. It's simple to use and doesn't require electricity. Chen met her co-founders in a Stanford design class in 2008, where they were challenged to create a medical device that costs just 1 percent of what a typical incubator does, to service impoverished countries.
Embrace released its warmer in 2011 and partnered with nonprofits and hospitals to get it to people in need. To date, the device has helped save more than 200,000 premature babies in Africa, Asia, and Latin America. But Chen knew Embrace needed a reliable revenue stream, so in December, the company launched its first for-profit product, the Little Lotus, a swaddle made of the same temperature-controlling fabric used in NASA spacesuits.
For each Little Lotus sold, the company gives money to nonprofit partners--enough to save a single baby with the reusable Embrace (it covers shipping, logistics, and training costs).

Reference links:
1. https://www.inc.com/magazine/201605/will-yakowicz/embrace-premature-baby-blanket.html
2. https://www.yukti.io/10-inspiring-design-thinking-examples/

Team name: INNOWARD TITANS

Team members:
1. SHARMILA S

CB.EN.U4ECE19148
Electronics and Communication Engineering (ECE)

2. SITHARA J P

CB.EN.U4CSE19148
Computer Science Engineering (CSE)

3. KONIJETI AKASH
CB.EN.U4CSE19627

Computer Science Engineering(CSE)

4. SHANMUKHA SRIRAM J

CB.EN.U4MEE19139

Mechanical Engineering(MEE)

5. U KRISHNA VISWAS
CB.EN.U4ELC19056
Electrical and Computer Engineering(ELC)

6. P.MANOJ KUMAR GUPTHA
CB.EN.U4ECE19237
Electronics and Communication  Engineering (ECE)

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Sanitary Pads, as we know today is one of the vital developments from the perspective of people.

The history of sanitary pads ranges back to usage of unadvisable absorbents that include sand, wood pulp. These were neither hygienic nor efficient. In the first half of the twentieth century, menstruation was an infrequently talked about taboo. In 1920s America, most people tended to make their own menstrual products at home out of cloths and rags like they had done for centuries . Women still suffered. Marry Kenner who experienced as well as witnessed the problems wanted to come up with a solution that may put an end to the mensuration problems.

Companies like Kotex was the first company to manufacture sanitary pads, that were made of wood pulp ,in the market. They were described as ‘too large, too long, too thick and too stiff’ with participants expecting comfort and protection over all else. Thus, Kenner in the 1920s, developed a more advanced yet comfortable version of Sanitary Pads, "THE SANITARY BELT", that was moisture proof and can hold the mensuration towel. But this was rejected by the industries because she was an African-American.

This version of sanitary pads developed by Kenner, later became the predecessor for the sanitary pads, that are in use today.  Though she was never profited or recognized for her works, She smiles in every satisfied women.

REFERENCES:

Mary Kenner - Wikipedia

Happy Birthday, Mary Kenner - Science Museum Group

The History of the Sanitary Pad – Femme International

TEAM NAME : THE KOMBO COMBO

MEMBERS:
Vishnu Sankar P (CB.EN.U4ECE19259) - ECE

Himavanth Ravindran Kammari -

(CB.EN.U4ECE19219) - ECE

Panditi Verra Venkata Jaya Prakassh - (CB.EN.U4CIE19044) - CIE

Vengetela Trishal Sai Srinivas - (CB.EN.U4EEE19146) -EEE

Gokavarapu Sai Amareswar (CB.EN.U4ECE19011) - ECE

Adurty Venkata Shiva Sai Jagan - (CB.EN.U4CSE19603) - CSE

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Push or Pull doors were developed by Don Norman. A Norman door is a poorly designed door that confuses or fails to give us an idea of whether to push or pull. It was named after Don Norman, the author of the design of everyday things.

Everyone would have an unpleasant experience while pushing or pulling the doors. It is not our fault it is the designer's fault. If many people result in an unpleasant experience, it is a good sign that it is a really bad door.

Norman does not want to have signs such as push or pull on the doors. Instead, the design of doors should be in such a manner that people must know to push or pull or slide by looking at the nature of the door.

Therefore, Norman used two principles of design that makes objects more intuitive to use. Discoverability - It means that just by looking at the door one should have an idea what could be done with it. A door consisting of a flap can only be pushed.It is intuitive by nature. Feedback - Feedback is some sort of indication that something had happened. It tells whether there was a change or not, or whether our action succeeded or failed.

After using these principles Norman designed doors which had flap for pushing,handles for pulling,it was recognised  by the people naturally and ended up successfully in the market.

Reference Links 1)https://michaellutjen.com/blog/norman-doors-centered-design/

2)https://uxdesign.cc/intro-to-ux-the-norman-door-61f8120b6086

3)https://www.ucreative.com/articles/push-or-pull-norman-doors-and-designing-for-humans/

Team Name : The Unknowns

•Snekha L -CB.EN.U4ECE19162 (Electronics and Communication Engineering)
•Shree Ragaventhra B -CB.EN.U4MEE19045 (Mechanical Engineering)
•Paturu Yashwanth Reddy -CB.EN.U4ELC19034 (Electrical and Computer Engineering)
•Manyam Krishna Teja -CB.EN.U4CSE19226 (Computer Science Engineering)
•Revanth K S -CB.EN.U4ECE19244 (Electronics and Communication Engineering)
•Ganta Supriya -CB.EN.U4CSE19617 (Computer Science Engineering)

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How TESLA evolved as a successful manufacturing company?

TESLA is an American company which designs, manufactures and sell electric cars and electric vehicle components. Tesla was found in the year 2003, by a group of engineers in order to prove that electric vehicles can do better, quicker to drive more than the gasoline cars. Tesla also develops infinite scalable clean energy generation and storage products. In 2008, Tesla got its attraction for producing Tesla Roadster, which is an electric sports car with S-model with luxury sedan.

The most important promise in this decade is the autonomous car. Tesla already has its name for delivering the best designs. It started to design the cars based on consumer needs where market has never met yet. Now these tech giants are using Human Centric thinking to develop the cars with some superpowers with the best design. In 2016, the company announced that all their future vehicles will be with self-driving capabilities. This announcement shook the public that its terrifying to place our lives in the hands of robots. In 2018, Tesla responded to public doubt announcing the testing phase for its development by releasing the beta-version. The company started explaining the safety features regarding the cameras and the various sensors such as the ultrasonic sensors and so on to make the public aware of its developments.

In 2020, Tesla released an autopilot car in model-S and model-Y containing the hardware 3.0 version. It got many sales with these models especially the model-S. These cars have the traffic light and stop sign control and also the autosteering on the city streets. It has 8 cameras covering all angles and 2 computers. This model was mainly succeeded due to its safety features beyond the autopilot. It has lane keeping assistance and auto-emergency braking which has been a high demand in these models.

Today, Tesla is considered as the most popular in designing the autonomous cars. It always upgrades or improve the things based on the user needs. It's main aim is to achieve the greater safety than that of a human driver. At last, we can say that Tesla is definitely a best example for human centered design.

Citations / References:

1. https://blog.experiencepoint.com/human-centered-design-and-teslas-self-driving-revolution

2. https://www.tesla.com/about

Team SPECTACULAR SEVEN :

1. G Sriaadhith
CB.EN.U4EEE19014
Electrical and Electronics Engineering

2. Rohith Kishnan
CB.EN.U4CIE19030
Civil Engineering

3. Bhanu Prakash Allumalla
CB.EN.U4ECE19111
Electronics and Communication Engineering

4. Sowmya Boyalla
CB.EN.U4CCE19054
Computer and Communication Engineering

5. Dasari Bhargav Sreenivas
CB.EN.U4CSE19612
Computer Science Engineering

6. Dhanushree K G
CB.EN.U4CSE19420
Computer Science Engineering

7. C V S S S Sharanya
CB.EN.U4MEE19055
Mechanical Engineering

ASE, Coimbatore.

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Airlines which made flying affordable to millions of Indians

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From Riding a Bullock Cart To Owning an Airline:
The True Story of Capt. Gopinath
Captian Gopinath, the ex-militiary officer, He started Deccan Aviation in 1997 providing chartered helicopter and small aircraft across India.,named deccan aviations. He started his charter company for vip and higher officials in india. Along with an old Army friend he decided to start a private sector commercial helicopter service in 1996. This company is India’s most reputed private Air Charter Company with a presence now in Srilanka also. Many times people would approach Gopinath (at Deccan Aviation) to travel to smaller towns but back away when they found out the price of the charter. He saw tremendous potential for aviation in India if flying could be brought down to a reasonable price (“everyone can fly”).This initiated him to start the airline buisness for low class people in a affordable way.

Air deccan’s strategic plan:

• Offering low fares to stimulate demand.
• Selecting routes to stimulate demand.
• Reducing costs, increasing utilisation.
• Provide a no-frills service.
• Seek high aircraft utilisation.
• Providing a safe and on-time service.
• Increasing ancillary revenues.

The leverage that Air Deccan had over market was that they were the new entrants to the low cost airline market. but it was just the matter of time that there were many new entrants in the airline market.A few of them were Jet Airways and Spicejet that were stealing the market share.Gradually due to rise in fuel costs the Air Deccan had a net loss of 340 crores by the end of June 2006.
Captain Gopinath was getting a lot of pressure from the board to accept the offer by Vijay Mallya as they were undergoing a lot of loss. Later on the Kingfisher ended up taking 26% of stakes of Air Deccan.Air Deccan was then rebranded and its mission and motive were changed . In 2008 Air Deccan was renamed as Kingfisher Red.Soon after this rebranding the founder somehow retained the name Air Deccan Then he decided to re-launch the airline back under the regional scheme UDAN in 2019,but all the services of airlines were suspended in November 2020 due to global pandemic.

Reference:

1. https://drive.google.com/file/d/1pzbbYZMEl2iYroXflwlDVyxT4I6dch2Y/view?usp=sharing

2. https://chaibisket.com/air-deccan-reel-real/

3. https://bharathbabu68.medium.com/what-happened-to-air-deccan-113191c83ab4

Team ZeroBug

1. Shivang Jaiswal
CB.EN.U4ELC19051
Electrical and Computer Engineering

2. Sriram S
CB.EN.U4MEE19243
Mechanical engineering

3. Rajanala Manikanta
CB.EN.U4ECE19143
Electronics and Communication  Engineering

4.Meda Lahari
CB.EN.U4ECE19134
Electronics and Communication  Engineering

5. Meka Dasharna
CB.EN.U4CSE19164
Computer Science and Engineering

6.Srikar L
CB.EN.U4CSE19054
Computer Science and Engineering

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The founder of Jio, Mukesh Ambani, was asked some time ago how this wonderful idea came about by which he explained that it was seeded by his daughter Isha Ambani. Isha Ambani was a student at Yale in 2011 and was home for the holidays. Due to a lack of internet connectivity at their house, she was unable to submit her coursework and informed her father about the same. That's when he realized that India suffered from poor internet connectivity at that time and the majority of Indians could not afford the prohibitively expensive and scarce data. Since then, Mukesh Ambani has been dreaming of bringing an affordable network service in India.

Since the idea first cropped up, Reliance, which owns and operates the world's largest single location refinery complex at Jamnagar in Gujarat, has spent more than $31 billion to break into India's mobile-phone market. Mukesh Ambani's Reliance Limited began building a network based on high-speed optical fiber, which is much more effective than 4G.The Jio network was the first to offer both 4G LTE and VoLTE services. In 2016, Jio emerged as the nation's No. 4 carrier by offering call services free for life and data transmission at very cheap rates. This was a game-changer by RJIL in the price-sensitive market of India as the prices before that revolved around Rs.250-300 for 1 GB 4G data which went down to Rs. 5 per GB during the initial days. Reliance Jio reached a customer base of 426 million with a gross addition of 31 million users.

Jio has further introduced a variety of products like JioGigaFiber, Jio SmartHome, JioBook,  etc apart from affordable high speed data services that can connect homes, businesses, and cars to the internet.

Reference Links-
1. https://www.business-standard.com/article/companies/how-jio-was-born-tired-of-poor-internet-speed-isha-ambani-mooted-the-idea-118031600357_1.html
2. https://startuptalky.com/jio-success-story/

TEAM RESONANCE
Gautham Subramaniam K - [CB.EN.U4EEE19110]
Electrical and Electronics Engineering

CHEREDDY RAVI KIRAN REDDY - [CB.EN.U4ELC19011]
Electrical and Computer Engineering

N. Srivathsaan - [CB.EN.U4CCE19035]
B.Tech Computer and Communication Engineering

SUKKA NANDANA - [CB.EN.U4ECE19156]
Electronics and Communication Engineering

Velaga Tejaswi - [CB.EN.U4CSE19259]
Computer Science Engineering

Kakarla Bhanu Josh Prakash-[CB.EN.U4CSE19665]
Computer Science Engineering

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In 1945, businessman and former J. C. Penney employee Sam Walton bought a branch of the Ben Franklin stores from the Butler Brothers. His primary focus was selling products at low prices to get higher-volume sales at a lower profit margin, portraying it as a crusade for the consumer. He experienced setbacks because the lease price and branch purchase were unusually high, but he was able to find lower-cost suppliers than those used by other stores and was consequently able to undercut his competitors on pricing.

In 2006, Walmart announced that it would remodel its U.S. stores to help it appeal to a wider variety of demographics, including more affluent shoppers. As part of the initiative, the company launched a new store in Plano, Texas, that included high-end electronics, jewelry, expensive wines and a sushi bar.

On September 12, 2007, Walmart introduced new advertising with the slogan, "Save money. Live better.", replacing "Always Low Prices, Always", which it had used since 1988. Global Insight, which conducted the research that supported the ads, found that Walmart's price level reduction resulted in savings for consumers of $287 billion in 2006, which equated to $957 per person or $2,500 per household (up 7.3 percent from the 2004 savings estimate of $2,329).

On March 20, 2009, Walmart announced that it was paying a combined US$933.6 million in bonuses to every full and part-time hourly worker.This was in addition to $788.8 million in profit sharing, 401(k) pension contributions, hundreds of millions of dollars in merchandise discounts, and contributions to the employees' stock purchase plan. While the economy at large was in an ongoing recession, Walmart reported solid financial figures for the fiscal year ending January 31, 2009, with $401.2 billion in net sales, a gain of 7.2 percent from the prior year. Income from continuing operations increased 3 percent to $13.3 billion, and earnings per share rose 6 percent to $3.35.

THE STRATEGY USED IN THIS PANDEMIC TIME-:

This decade, as with many other companies, started off very unorthodox and unusual, due to the large part to the corona virus (COVID-19) pandemic, including store closures, limited store occupancy and employment, along with social distancing protocols.

In March 2020, due to the pandemic, Walmart changed some of its employee benefits. Employees can now decide to stay home and take unpaid leave if they feel unable to work or uncomfortable coming to work. Additionally, Walmart employees who contract the virus will receive "up to two weeks of pay". After two weeks, hourly associates who are unable to return to work are eligible for up to 26 weeks in pay. In December 2020, Walmart launched a new service, Carrier Pickup, that allows the customers to schedule a return for a product bought online, in-store or from a third-party vendor. These services can be initiated on the Walmart App or on the website.]In January 2021, Walmart announced that the company is launching a fintech startup, with venture partner Ribbit Capital, to provide financial products for consumers and employees.In February 2021, Walmart acquired technology from Thunder Industries, which uses automation to create digital ads, to expand its online marketing capabilities. In August 2021, Walmart announced it would open its Spark crowdsource delivery to other businesses as a white-label service, competing with Postmates and online food ordering delivery companies.

REFERENCES-:

1) https://corporate.walmart.com/our-story/our-history

2)https://en.wikipedia.org/wiki/Walmart#:~:text=Walmart%20is%20the%20world's%20largest,controlled%20by%20the%20Walton%20family.

3) https://www.thestreet.com/markets/history-of-walmart-15092339

TEAM CLASSIC 7-:

1) SUPRAJA P (CB.EN.U4CIE19035)[CIVIL ENGINEERING] - Collecting information from various references.

2) M YASASWINI (CB.EN.U4EEE19123)[ELECTRICAL AND ELECTRONICS ENGINEERING]-Bringing up ideas to put forth the topic.

3) DURGA PRASAD SEETHINI (CB.EN.U4MEE19112)[MECHANICAL ENGINEERING]- Collecting the apt information for the topic.

4) VINAYAKA SAI AYYAPPA PATNAIK (CB.EN.U4ECE 19118)[ELECTRONICS AND COMMUNICATION ENGINEERING] - Filtering and segregating the information.

5) NAVEEN ADITIYA (CB.EN.U4CSE 19232)[COMPUTER SCIENCE ENGINEERING] - Collecting the information from various sources.

6) BHAVANA KANNA VADUPU (CB.EN.U4ELC19010)[ELECTRICAL AND COMPUTER ENGINEERING] - Bringing up ideas to put forth the topic.

7) VARUN GUPTHAN (CB.EN.U4CHE19028)[CHEMICAL ENGINEERING] - Doing a complete detailed study on the market analysis of walmart.

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Tetra Pak is a food packaging and processing company which is a subsidiary to Akerlund and Rausing which was found by Ruben Rausing and Erik Akerlund . In 1900s all the food items were shipped, transported and distributed in glass bottles, wooden carts or paper wraps. As the manufacturing these are costly, the commodities were sold at high price. Also these materials are prone to damage and were heavy. So he thought of bring up a solution for it and started his packaging company with Erik Akerlund at the end of 1920s in Malmo, Sweden. This tetra pak was a cardboad with tetrahedron shape, whose design took around 10 years  for a perfect way of design. Initially it was intended for dry food products and became the leading manufacturers of food cartons. During early 1940s Rausing started developing packaging for dairy products. This was mainly to compete with distribution of loose milk.

AB Tetra PAK was established in Lund, Sweden. The Akerlund and Rausing had financial troubles in the 1960s and had to sell the company in 1965 but AB Tetra Pak was retained. Slowly the company started making packages for other food items and became the leading packaging company for food products. International expansion or the company began on the 1960s and its global expansion wan during the 1970s.

Today Tetra Pak is famous and is operated in over 160 countries. This includes juice, milk, cheese, ice-cream, beverages etc.. Now, this Swedish company produces around 180 billion packs per year. This design definitely hit the human centric designed which why it became a huge successful company and still producing products for different uses and making lives easier for people till today.

Company website:
https://www.tetrapak.com/en-in

Reference links:
https://www.packagingnews.co.uk/features/comment/history-of-the-world-in-52-packs-9-tetra-pak-14-09-2015

https://en.wikipedia.org/wiki/Tetra_Pak

FALCONS
1. A.G.N.V.Akshya
CB.EN.U4ELC19201
Electronics and Communication Engineering

2. Adithya Krishnan
CB.EN.U4ELC19003
Electrical and computer engineering

3. Chintala Rohit Krishna Sai
CB.EN.U4CSE19013
Computer science engineering

4. Harshavarthinie.M
CB.EN.U4CCE19033
Computer and communication engineering

5. J. Sathgurunathan
CB.EN.U4MEE19213
Mechanical Engineering

6. Ruwayda R
CB.EN.U4EEE19133
Electrical and Electronics Engineering

7. Sunkavalli Vinay Kumar
CB.EN.U4ECE19052
Electronics and communication engineering

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Back in 1991, before Heinz came up with their human-centered designed product, ketchup bottles used to look like the first half of the image. People faced difficulties in lifting the bottle up and then squeezing the product out of it, especially with one hand. Since it was usually a glass bottle, it was heavy, too. This is when Heinz purchased the inverted bottle design from an American designer, Mr. Paul Brown, which looks like the second half of the image.

In doing so, he solved a significant pain point for ketchup lovers everywhere: their inability to get the amount of ketchup they wanted out of the bottle without having to wait. This bottle was made out of a plastic material kind and weighed very little. It had great hand grip and holding space. So, it was easy to squeeze the product without much effort. And because of its inverted design, the user will get the last drop from the bottle. And thus, sustainable too.

Four years later, Mr. Brown sold Liquid Molding Systems, Inc. for $13 million. He was able to get out of credit card debt, pay back the loans from his friends and his mother and purchase a Florida vacation home. Today, it’s estimated that around 75% of Heinz’s Tomato Ketchup is sold in plastic bottles, with the upside-down version being a popular choice. Thus, this was a very well human-centered design.

References :

[1] https://uxdesign.cc/human-centered-design-explained-with-examples-707133acf8b4

[2] https://thepatentprofessor.com/this-plucky-inventor-turned-our-world-upside-down/

Team Wings Of Fire :

1.    Aditya Narasimhan Sampath - [CB.EN.U4ELC19004] [Electrical and Computer Engineering]

2.    Amrithaa A S - [CB.EN.U4ECE19003] [Electronics and Communication Engineering]

3.    Darapureddy Venkata Naga Durga Sai - [CB.EN.U4CSE19611] [Computer Science Engineering]

4.    Jaimin Joshi - [CB.EN.U4MEE19214] [Mechanical Engineering]

5.    Samyuktha T H - [CB.EN.U4CCE19048] [Computer and Communication Engineering]

6.    Suraj Sai Vegunta - [CB.EN.U4ECE19157] [Computer Science Engineering]
7.    Sindheya K - [CB.EN.U4EEE19050] [Electrical and Electronics Engineering]

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Colgate-Palmolive’s toothbrush, Acti-Brush, was innovative in the 1990’s, but since then, competitor’s toothbrushes have surpassed Colgate’s on the market. Colgate-Palmolive hired Altitude, a design consulting firm focused on human-centered designs, to create a new toothbrush model.
the Altitude team extensively researched the audience, and then developed the Motion, a new, slimmer, high-powered toothbrush with oscillating heads and an arcing neck. The entire product, from superficial features to performance, centered around one critical question: will this serve our user’s needs? Ultimately, the Motion was successful by solving a user’s problem needing a slender toothbrush that could still deliver on performance the industry hadn’t previously addressed.
the altitude company is now known as accenture
Reference:
1. Rough design of brush using hcd
https://ibb.co/TMKFY3x
Image courtesy of Altitude Inc.
2.1st successful electric toothbrush
placed in museum of design in plastics
https://www.modip.ac.uk/artefact/aibdc-004513
3.company's growth
https://investor.colgatepalmolive.com/news-releases/news-release-details/colgate-prepares-bring-new-consumers-powered-toothpaste-segment

Team League of legends
1. Sai Deeraj.D:
CB.EN.U4ELC19046(Electrical and Computer Engineering)
2.K. Tharun Reddy
CB.EN.U4ECE19129(Electronics and Communication Engineering)
3.Nawin Ballajee.R
CB.EN.U4EEE19031(Electrical and Electronics Engineering)
4.Rama Subramanian.M
CB.EN.U4MEE19132(Mechanical Engineering)
5.Sai Prashanth
CB.EN.U4CSE19218(Computer Engineering)

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Uber Technologies or better known as uber is an application that provides a variety of services to make our day-to-day life a lot simpler. The most common services that are provided by uber are ride hailing and food delivery. Uber allows us to book cabs as well as rickshaws anytime, anywhere. All we need is to fill in the pick up and drop off destination details and our ride will be on its way. It has also proved to be safer alternative for women all around the world.
We collectively feel that the idea of Human centered design can be best conveyed with the example of Uber. Talking about the history of Uber, it all started in Paris in the year 2008 when two friends, Travis Kalanick and Garrett Camp, were attending the Le Web, an annual tech conference on a winter night. They were really tired and were unable to get a drive back home. That’s when the idea popped up “What if you could request a ride from your phone?".
After the conference, the entrepreneurs went their separate ways. Both of them had sold their start-ups at that time. But finally came together and moved forward with the idea and bought the domain name UberCab.com. Initially the service was tested with 3 cars, and with time they progressed.
Today, Uber is considered as one of the most popular application mainly due to its ease and simplicity. It is the world's largest ride sharing company. It is operated in more than 600 cities worldwide. All because of their simple approach of design solely based on user needs. Hence we feel that Uber is definitely one of the best example to showcase a successful Human centered design.

Reference:
1. https://www.investopedia.com/articles/personal-finance/111015/story-uber.asp
2. https://www.uber.com/en-PK/blog/facts-about-uber/

Team Youva
1. Amjala Shri Rajita: CB.EN.U4EEE19103 (Electrical and electronics engineering)
2. Anchuri Chetan Chandra: CB.EN.U4ECE19104 (Electronics and communication engineering)
3. Ande Akash: CB.EN.U4CCE19008 (Computer and communication engineering)
4. Amruthram Varshit Purna: CB.EN.U4CSE19203 (Computer science engineering)
5. Chowdavarapu Bringesh: CB.EN.U4ECE19161 ( Electronics and communication engineering)
6. Kalluri Jayasree: CB.EN.U4CHE19008 (Chemical engineering)
7. Lakshmi S: CB.EN.U4CIE19018(Civil engineering)

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This is a Drinking Water Fountain that is still available at some big shopping malls. Although its purpose is to provide you with water and a free easy way to stay hydrated. But I think it's a bad design because some people do not understand how to use it properly and cover the whole faucet with their mouths and as you can probably guess it is very unsanitary, and in these pandemic times, you don't need to think about it.

In their defense, a lot of drinking fountains have really low water pressure, forcing people to lean in closer to catch anything at all. To make matters worse, other drinking fountains sometimes have really high water pressure, so if you lean in expecting the first kind, you get an enthusiastic blast in the face instead.

And those aren't even the only design flaws. Have you ever tried to fill up a tall water bottle at a standard drinking fountain? If so, I hope you're not a pessimist, because no matter how you look at it, that thing's going to be half empty.

SHANMUKHA SRIRAM JEERI
CB.EN.U4MEE19139
Mechanical Engineering Department

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A USB Connector is used to connect the computer and any other device like mouse, printer, etc.
I don't tell that this product is a complete failure but few small things can be modified because every time I use a USB cable I will try to distinguish between the top and bottom of the USB connector which makes users try both sides for a successful plugin. It is not a big problem but it happens quite often to everyone. If a small change is made during the design it would really help to be successful in the first attempt.

By
Sowmya Boyalla
CB.EN.U4CCE19054
Computer and Communication Engineering.

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A self-propelled forage harvester (SPFH)-System Automation and Control

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A self-propelled forage harvester (SPFH)-System Automation and Control

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System Automation and Control :-

It is also possible to use sensing of soil or crop properties—such as controlling the cut-length of a self-propelled forage harvester (SPFH)—as part of a combination of techniques to increase machine system productivity. In this example, the cut-length is the section length into which a tree, or forage plant, is cut. When an SPFH is operated with static cutting settings, independent of the size of the forage plant, it can consume a significant amount of energy in cutting forage for ensiling (storage in silos).
Machine Communications :-

The automation methods described above generate massive amounts of data. However, the data are not limited to on-vehicle storage or even to on-the-go decision making. Inter-machine communication greatly increases the potential of these systems.

In the last few years, the commercial application of telematics devices on machines has been increasing in agriculture, thus empowering a closer connection between farmers and dealers in managing machine uptime and maintenance services. Other applications for machine communication systems include fleet and asset management.

Conclusion :-

Agricultural mechanization will be a key factor to achieving our TFP goals and feeding a growing planet. Looking ahead, agricultural machines will become data-rich sensing and monitoring systems that can map the performance of both machines and the environment they work on with precision resolution and accuracy, and this capability will unlock levels of information about production agriculture that were heretofore unavailable.

GVSAIAYYAPPAPATNAIK,
CBENU4ECE19118,
ECE-ELECTRONICS AND COMMUNICATION ENGINEERING

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The automation methods described above generate massive amounts of data. However, the data are not limited to on-vehicle storage or even to on-the-go decision making. Inter-machine communication greatly increases the potential of these systems.

In the last few years, the commercial application of telematics devices on machines has been increasing in agriculture, thus empowering a closer connection between farmers and dealers in managing machine uptime and maintenance services. Other applications for machine communication systems include fleet and asset management.

In addition, inter-machine communications are expanding machine system data applications, such as diagnosing and prognosticating machine health. Inter-machine communications can also include implements and tools (e.g., monitoring seeding rate in tractor implement applications). Functionally, a modern, high-end agricultural machine system is effectively a mobile, geospatial data-collection platform with the capacity to receive, use, sense, store, and transmit data as an integral part of its operational performance.

As we strive for higher TFP levels, these high-end applications are moving toward systems with increasingly advanced ICT capabilities, including data communication management from machine to off-machine data stores. Other ICT capabilities under development include vehicle-to-vehicle operations management in the field.

It is clearly within the vision of the industry to develop advanced capabilities (such as those listed below) that leverage these ICT innovations:

• machine knowledge centers that enable improved design, faster problem resolution, and higher system productivity, increased uptime, and lower operat-ing costs

• stores of agronomic knowledge that can lead to optimization of farm-site production systems

• stores of social knowledge related to customer or consumer value-drivers

As ICT continues to penetrate production systems, a massive network is being developed of machine systems that are platforms for value creation—well beyond productivity from agricultural mechanization intended for the farmer or the farm site. These systems are collecting and managing information with potential value in downstream value-chain operations that use crop or drive systems to achieve environmental sustainability.

Conclusion:

Agricultural mechanization will be a key factor to achieving our TFP goals and feeding a growing planet. Looking ahead, agricultural machines will become data-rich sensing and monitoring systems that can map the performance of both machines and the environment they work on with precision resolution and accuracy, and this capability will unlock levels of information about production agriculture that were heretofore unavailable.

GVSAIAYYAPPAPATNAIK,
CBENU4ECE19118
ELECTRONICS AND COMMUNICATION ENGINEERING

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Google maps is a real-life application which we use quite often. Google Maps is a web mapping platform and consumer application offered by Google.
The reason why I thought it was well-designed is it uses popular machine learning algorithms to predict the traffic and detect the estimated time of travel exactly by finding the shortest path to travel.

By
Sowmya Boyalla
CB.EN.U4CCE19054
Computer and Communication Engineering.

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Global Electronic Components Distributor | Sourceability

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Sourceability is a global distributor of electronic components offering digital tools, services and data. Learn more about our electronics supply chain solutions.

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Dabur Paste has the power of 13 a ctive Ayurvedic ingredients like Laung,Pudina & Tomar among others that keeps all dental problems away and has been clinically tested for reduction in plaque and bad breath.
It is a success since it has a effective formulation, to maintain oral hygiene and affordable for consumers
AMRITHAA A S
CB.EN.U4ECE19003
ECE-A

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Engineer’s Low-Cost Harvester Clears Stones, Makes Land Cultivable in Hours

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Engineer’s Low-Cost Harvester Clears Stones, Makes Land Cultivable in Hours

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In 2016, K Deepak Reddy graduated with a degree in mechanical engineering from Hyderabad and returned to his native village Borancha in the Sangareddy district of Telangana.

One day, while out and about on errands, he came across a vast farmland that was lying vacant. “The land areas had been empty since my childhood days. When I started making frequent visits to the area, I realised that no crops had grown there for years,” he says.

Deepak tells The Better India that he asked farmers nearby why hundreds of acres of land had remained barren for years, and was told it was due to the large amounts of stone debris, which had made it unfeasible to carry out any farming activity in the area.

“I also learned that removing stones from the land required huge expenses, and marginal farmers with 5-7 acres of land could not afford to spend thousands of rupees for the task, in addition to the investment required for agricultural activity,” he explains.

Moreover, even if the farmer is ready to invest that kind of money, removing these stones and rocks from the farmland demands at least five or six years and recurring costs. “The surface layer has 60% of the stones. However, it takes another few years to remove the rest via multiple cycles of seasonal ploughing and tilling of the land,” he says, adding that this activity can only be conducted during summer months, when the soil is dry.

Helping the farming community

“I achieved 90% success with my fourth prototype and applied for the Telangana State Innovation Cell and Make Room India’s initiative, i2E (innovation to entrepreneurship) lab. The mentors guided me to create a commercially viable product and helped me receive a grant of Rs 10 lakh from NIDHI Prayas, thus allowing me to launch my startup Bhaumya Innovations,”

Agriculture is the most healthful, most useful and most noble employment of man."

G.V.SAIAYYAPPA PATNAIK,
CB.EN.U4ECE19118,
ELECTRONICS AND COMMUNICATION ENGINEERING-ECE

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This is probably one of the very few times apple got something wrong, The Apple HomePod.
When you look at the product head-on it doesn't seem that bad but when you consider the products rivalling the HomePod that's when things get tricky. Apple marketed it as high fidelity speaker with sound quality rivalling speakers that are priced much higher but where Apple fell short is with respect to it being a smart speaker. The speaker was not that "smart" mainly because of Apple's virtual assistant Siri which is far behind when compared to industry leaders like the Google Assistant or Amazon Alexa. As a result Apple decided to discontinue the HomePod after 4 years.

By:
D Vishal Reddy
CB.EN.U4CSE19213
Computer Science Engineering

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Apple revolutionised the Wireless Earbuds market with the AirPods just like they did when they launched the iPod back in November 2001.
Every other earbuds on the market right now has some if not a lot of resemblance to these AirPods. This is because in Apple's words "It just works". The design is seamless, classic and iconic. It is highly functional and it's integration into the other apple products is exceptional which makes it the go to product for any Apple user looking for a pair of wireless earbuds.

By:
D Vishal Reddy
CB.EN.U4CSE19213
Computer Science Engineering

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Have you ever wondered why grandma’s recipes are mouth-watering? How chefs at five-star hotels bring in rich taste to the cuisine?

These are the questions that you may or may not have ever asked. As an answer to these questions let us first explore the secrets of grandma’s cookware: the “CLAY POTS”. Let me disclose a relevant fact here that many of us are still unaware of, “The ash left after a dead body is burned contains all the eighteen micro nutrients - the same as the soil which no other natural thing contains”, that is why earthen utensils are considered to be the best suitable for cooking.

Now I’ll tell you why I consider it to be a well-designed product,

Researchers at the CDRI Lab in Lucknow have found that after cooking food in Clay pots 100% of the micro nutrients originally present in the food are still there, which is possible with no other cookware materials. Foremost health benefits of clay pot cooking come from its ability to circulate steam throughout cooking. This provides plenty of moisture and enables us to cook with less oil and fat. While it is known that “the longer an item takes to ripen in the field, the longer it will take to cook at home”, thus slow cooking process retains all the nutrients of the food and hence the rich taste is brought in the food. Since clay is alkaline in nature, it neutralizes the pH balance of the food. Surprisingly, it also contains the essential water-soluble Vitamin B12. Also, we know that reheating the food always leads to loss of nutrition whereas cooking in a clay pot retains the temperature for a longer time relieving us from the worry of reheating.

A study shows that Chronic diabetics who started doing all their cooking in clay pots - sugar levels came down from 480 ODD to 180 ODD in less than a year. Nature has designed everything with an enormous attention to detail, making our living healthy.

So now you all might have realized the fact that "in the world full of trends GRANDMA’S SECRETS are always a timeless classic".

REFERENCE:
YouTube videos of Dr. RAJIV DIXIT, an Indian social activist and an ardent promoter of Swadeshi Movement on “SUTRAS BY MAHARISHI VAGBHATA”

BY~

NAME: GAYATHREE ELANJELIAN

ROLL NO.: CB.EN.U4ECE19062

DEPARTMENT: ELECTRONICS AND COMMUNICATION ENGINEERING (3 RD YEAR)

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Although Google Maps is widely used and has a lot of advantages, it has few major disadvantages. Firstly, many times it has flaws in the location data, often leading to suggesting the longest route and does not take us to the destination at the right time. Secondly, few remote locations may not be there in Google Maps.

Street View images can spot belongings momentarily exposed through windows or open doors. Burglars have used Street View and satellite images to find affluent neighbourhoods or homes that are easy to break into or to identify parked cars that might contain expensive possessions.

Lastly, Google Maps Limits Its Features when we don't share our Search History and mainly it does not work offline.

BY :
M A Aishwarya
CB.EN.U4CSE19631
Computer Science Engineering (3rd year)

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Why are Aluminium Utensils a failure of the millennial generation? What could be the possible reasons behind deploying aluminium in cookware?

These are the questions that you may or may not have ever asked. As an answer to these questions let us first explore the history behind this cookware. Let me disclose a relevant fact here that many of us are still unaware of, “earlier aluminium utensils were used in jail to serve food because it meant causing slow death to the jail inmates”. This might sound weird, but aluminium is a slow poison and that is the reason behind its deployment in cookware. Unfortunately, common people adopted it as it was cost efficient without knowing its ramifications.

Now I’ll tell you why I consider it to be a failed product,

While cooking, it is mandatory that the food should get contact of air and sunlight, else it will act as a slow poison. While cooking in a pressure cooker the grains get broken and thus becomes soft whereas we mistake it to be have got cooked. In the process, the molecules get damaged and out of 100% of the micro nutrients which was originally present in the food, only 13% of these micro nutrients are left after cooking. Essentially what is left is worthless and unusable by the body. Diabetes, Bronchitis, TB, Asthma, Cancer etc. 48 ailments have been directly traced to aluminium cookware by modern scientists at CDRI / CSIR labs. Eventually bringing the hard times to our living.

I hope that this post was an eye-opener for you all.

REFERENCE:
YouTube videos of Dr. RAJIV DIXIT, an Indian social activist and an ardent promoter of Swadeshi Movement on “SUTRAS BY MAHARISHI VAGBHATA”

BY~

NAME: GAYATHREE ELANJELIAN

ROLL NO.: CB.EN.U4ECE19062

DEPARTMENT: ELECTRONICS AND COMMUNICATION ENGINEERING (3 RD YEAR)

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Named after its creator, Louis Braille, Braille is the world’s most popular tactile reading and writing system. It uses combinations of raised dots to spell out letters and punctuation. Around the world, people who are visually impaired read braille with their fingertips and can write it using a Braille writing slate.

This braille panel is a great way to start teaching braille as the letters, numbers, and dots are laser engraved (recessed, not raised) so one need not have to worry about them fading away or rubbing off. This braille learning board is perfect for the Classroom and Homeschooling and one of the best ways to incorporate the language in the curriculum.

BY :
M A Aishwarya
CB.EN.U4CSE19631
Computer Science Engineering (3rd year)

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Pencils are things we use almost on a daily basis. I feel the triangular shape is a very minor change for the better and is easily overlooked. This provides a better grip and is more comfortable while using it for longer periods of time.

S S Shivashanker
CB.EN.U4EEE19039
Electrical and Electronics Engineering

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Hyperloop is an ultra-high-speed ground transportation system for passengers and cargo proposed as a concept by Elon Musk, CEO of Tesla and SpaceX, in a white paper back in 2013.

The system consists of sealed and partially evacuated tubes, connecting mobility hubs in large metropolitan areas, and pressurized vehicles, usually called pods, which can move at very high speeds, thanks to contactless levitation and propulsion systems as well as to the low aerodynamic drag. With this system, the door-to-door travel time on medium-range distances can be considerably reduced compared to current connections.

Moreover, with fully electric operations the system aims at being climate-neutral.
The high speed of the capsule (almost at the speed of sound) may cause dizziness to the passengers traveling due to vibration and jostling.

The initial cost of investment to have the system in place is very high. Long vacuum chamber manufacturing requires more technical skills. Moreover, this is costly and also risky to maintain.

Land use rights will be a concern for the deployment of the project.

It has a very high risk to life when something wrong happens to the system.

It has limited space on the train and hence people can not move freely.

As the hyperloop uses steel for the track, it expands and changes shape when the outside temperature is changed. This may destroy the track of hyperloop technology. This needs to be considered while designing the system based on the environment of the location where it is being deployed.

The installation requires the cutting of a large number of trees. This leads to environmental loss.

Sravan kumar reddy
CB.EN.U4ECE19153
Electronics and communication Engineering.

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Yahoo
Yahoo was a failure and lead to heavy losses.The major drawbacks were hiring wrong ceos and they named their company as a media company.They also refused to buy facebook.
Yahoo Rejected  various Microsoft Acquisition offers and yahoo discussion of entering the mobile was much less than google so these are the main causes for its fall.

Panditi Veera Venkata Jaya Prakash
CB.EN.U4CIE19044
Civil Engineering(CIE)

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CDMA companies, including Tata Tele, fell short of marketing the technology and went for bottom-of-pyramid subscribers. Tata chose a costlier and better optimized technology and made it a poor man's technology in India. So they had to pay out bigger subsidies, leading to poor financials.

S S Shivashanker
CB.EN.U4EEE19039
Electrical and Electronics Engineering

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In 2013, Burger King introduced a new menu item to the US market called satisfries. The product was an alternative to their traditional french fries which contained 40% less fat and 30% less calories. The company achieved this by frying the chips in a less porous batter and this meant that they absorbed less oil when fried.

When introducing and advertising Satisfies, Burger King made assumptions about the market like their customers wanted a healthy alternative, their customers were willing to pay more for a healthier menu item, great taste would be enough to influence customers to purchase a healthier choice.

Reasons for the failure:

·  Satisfries were more expensive, costing  $1.89 for a small order, compared to $1.59 for Burger King's regular fries.

·  Satisfries may also have been a victim of bad timing, as they were released at a time when Americans are consuming less potatoes as they were focused on their carbohydrate consumption, according to The Wall Steet Journals.

·  The public is unlikely to perceive fast-food french fries as a healthy choice.

·  Burger King failed to attract nutrition-conscious diners through Satisfries. While they believed that the US market would be willing to switch to a new item on the menu because it was healthier, the resulting sales indicated that there were other factors such as price which were more important to consumers than calories.

·  A small order of Satisfries has 270 calories, compared to 230 calories for a small order of McDonald's fries. Because there was only a slight difference in the amount of calories consumed.

·  Moreover, its weak brand positioning, bad marketing decision, wrong social media advertisements, and lack of product differentiation among others, resulted in the failure of Satisfries.

Some disappointed customers nicknamed Satisfries the "saddest fries".

Satisfries are dead at 5,000 Burger Kings and on life support at 2,500 others. The product was launched to cater to what seemed like a specific consumer demand -- healthier products -- but ultimately it seems people who eat fries are not going to change their habits to save a few calories. The concept of taking an indulgent food and removing some of the guilt isn’t new, of course.

SITHARA J P
CB.EN.U4CSE19148
Computer Science Engineering (CSE)

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Foot Operated Dispenser is a tool used to control the spread of corona virus from an infected person to others while using the same sanitizer bottle.

The most significant advantage of foot-operated sanitizer dispenser is the hands-free usage. The spreading of germs / viruses by means of touching the pump of sanitizer bottle by a large amount of people is almost reduced to zero by means of this dispensing machine.

It  is user-friendly and does not require any high-end skills nor does it require massive amount of strength for operation purpose.

Almost all parts required for the manufacturing of this dispenser can be obtained from the industrial waste discarded by fabrication, construction, production, manufacturing factories.

This machine is portable and does not require much space. It can easily be placed in cramped-up places.

This machine entirely works on mechanical mechanism. It does not require any power source or battery cells for operation. It is also cost efficient.

Jayasubiksha V
CB.EN.U4EEE19117
Electrical and Electronics Engineering.

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A Corset is a tightly fitting undergarment worn by men or women to support a weak or injured back. But because of a high set beauty standard, it has been modified to use as an accessory is generally tightly worn against a women's abdomen to make her look thinner thus prettier. But this very small piece of spandex doesn’t come with its costs.

This is probably the biggest disadvantage of wearing a corset top. A lot of women find that corsets are simply uncomfortable because they are meant to be worn tightly. Wearers will complain that their movement feels restricted and that they can't breathe fully and wearing it for very large periods can cause unprecedented health troubles.

An advantage of wearing a corset is the fact that it can help promote a healthy weight. The flip side of this is the fact that corsets can impact your digestion. This is because corsets restrict your stomach, ribs, and chest. The added pressure can lead to digestive problems and even acid reflux for more sensitive wearers. Some women have trouble breathing deeply when wearing a corset.

The main reason why I feel that a corset is one of the worst ever made discoveries is because it makes people accept and expect abnormal things from the human body. It just doesn’t allow one to be happy or satisfied with one's body.

Using it for a weak spine or to correct a posture is perfectly normal but women especially teenagers are having very unhealthy side effects. One has not been educated to accept one’s body as it is and the consequence of using such products for prolonged periods. It has now become a fashion necessity forcing a lot of other women to resort to corsets. It has been around for 100s of years but I think now people should just make an educated guess.

PRATHANA MAHENDRAN
CB.EN.U4ECE19038
ELECTRONICS AND COMMUNICATION ENGINEERING

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Smokeless Cigarettes( By RJ Reynolds in 1988) 

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When anti-smoking campaigns began to gain steam in the 1980s, RJ Reynolds spent $325 million on a new product that was smokeless cigarettes. People weren't buying them because they didn't work. People were concerned about the safety of the product and were missing the feeling of lighting an original cigar that is the smoke, the burn, and the flick. On top of that, the public reported a chemical taste that was similar to burning plastic. So four months later, they were gone. It could even be said that the idea went...up in smoke.

V. Trishal Sai Srinivas
CB.EN.U4EEE19146
Electrical and Electronics Engineering

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Mi TV LUX Transparent Edition is the world’s first mass-produced transparent TV. With an edge-to-edge transparent self-luminous display transmitting images that seem to be suspended in the air, this TV ushers in a new way to consume visual content previously only seen in science fiction films.

But, transparent TVs are pretty useless for anything with dark colors, so it hardly sounds like an adequate replacement for your existing TV. It's marketed as having no bezels and is intended to look like a simple slab of glass when turned off, but offering the illusion of floating images when turned on. It also contained multiple dead or stuck pixels, which is even more obvious on a transparent panel. Unsurprisingly, the transparency also proves distracting when watching TV. Finally, it seems that masking the transparency with a dark background generated the best image quality; negating the TV's party trick somewhat.

Its not sure what is so special about this TV. It doesn't seem to do anything particularly interesting.

Jayasubiksha V
CB.EN.U4EEE19117
Electrical and Electronics Engineering.

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After great success for PUBG, many gaming company's tried to release same kind of games.
FIRST-
There are so many bugs and glitches when they released and also very bad frame set for gaming.
SECOND-
The constant immersion-breaking T-poses
THIRD-
It was marketed as a game changer in video games. And also a totally different experience when they compared with another games.
This game might be failed due destruction of CD Projekt Red’s but main reason they marketed in wrong way and said its best game ever which expectations of users increased a lot and it didn't reach the expectations with above first reason mentioned.

AMRUTHAM VARSHIT PURNA
CB.EN.U4CSE19203
COMPUTER SCIENCE ENGINEERING
(CSE)

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Mahindra and Mahindra(M&M) an Indian car maker company which mainly uses SUV type of cars in manufacturing. But to step into Hatchback, crossovers and sedan types of cars it want an company to coordinate with it. Then Renault the global car maker wants to combine with M&M to step into Indian market. With there alliance they are ready to develop sedan and crossovers in the name of both companies. As M&M have great network of dealership in India maximum number of cars are sold under M&M. But there come the point where India car market is highly on hatchbacks and crossovers area. The design of M&M verito vibe is basic and engines and performance is not up to the latest crossovers like Hyundai i20 , Maruti Suzuki swift and Honda amaze. So over all the design and performance is not at all good in comparing with its Rivals. The M&M verito vibe went with only 615 units in the year of 2015. M&M stops the manufacturing of Verito vibe in 2016 and learnt a lesson that to get into the segment of hatchbacks, crossovers and sedans it should have more eye attracting design and powerful engines. M&M is great and unbeatable in the segment of SUV's but the new segment made the company in trouble with the alliance company and both company decided to withdraw the alliance. And then Renault made alliance with Nissan. So M&M then onwards make their own SUV's segment better and better.
This is why Verito vibe is failed car from M&M.

MANYAM KRISHNA TEJA
CB.EN.U4CSE19226
COMPUTER SCIENCE AND ENGINEERING(CSE)

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Transparent OLEDs have only transparent components (substrate, cathode, and anode) and, when turned off, are up to 85 percent as transparent as to their substrate. When a transparent OLED display is turned on, it allows light to pass in both directions. A transparent OLED display can be either active- or passive-matrix. This technology can be used for heads-up displays. A 55” piece of glass is bonded to the display using UV-curable glue to protect the panel. Then, a thin metal frame runs the perimeter of the glass to give it rigidity.

While you may not want a transparent TV at home (even though it looks cool), the race is on to put selfie cameras behind the screen on smartphones. There have been prototypes, but their image quality left much to be desired – making displays.

Previously, has a high pixel density of mobile displays is an obstacle. It would be interesting to see if the experience gained from designing a transparent TV would help the company resolve that issue.

It cannot be mounted on the wall. It does come with a 5.7mm thick frame placed on a circular base, where the TV has to be placed. Although the transparent display looks incredibly neat and aesthetically pleasing, this smart TV might not be for you if you value image quality above everything else. Depending upon the room lighting, the picture on the screen could be affected to a varying degree and it probably wouldn't be the best idea to keep it in front of a window or in a super bright room.

Sravan kumar reddy
CB.EN.U4ECE19153
Electronics and communication engineering.

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The fan is mans' attempt to harness nature's "wind " which is very successful in a small way and has become an essential part of our lives. It is a well-designed product because fans do not reduce air temperature or relative humidity,

unlike air-conditioning equipment but instead, create a cooling effect by helping to evaporate sweat and increase heat exchange via replicating a natural event.

1) MECHANICS

An axial fan is a type of fan that causes gas to flow through it in an axial direction, parallel to the shaft about which the blades rotate. The flow is axial at entry and exit.

The fan is designed to produce a pressure difference, and hence force, to cause a flow through the fan. This proves to us that a very small change in angle and a little bit of thought into a design can make all the difference that it needs.

2)ENERGY CONSUMPTION

A normal commercial home fan uses about 80-90 watts/hr, On the other hand, an average 1.5 ton an air conditioner uses 1709 watts/hour making it nearly impossible to power it via green energy such as solar.

3)INDUSTRIAL USAGE

We must realize that's fans aka cooling blowers are also used in large scale production industries .It is impossible to run huge machines without exhaust fans because the excess heat permanently damages the machinery; sometimes also the product itself.

Fans keep the system cool and running. The feedback mechanism prevents the machinery from running in excess heat. An industrial fan can be built according

to purpose thus making infinite possibilities for a design.

3)COMMERCIAL USAGE

Commercial fans are predominantly used in humid and tropical households. They are cheap to purchase and install. They come in various sizes, patterns, colours, and shapes to adjourn individual tastes.

As an ad on they can be controlled remotely thus smartening up the household multiple folds.

5)HEALTH BENEFITS

·      Some research has shown having a fan on during the night lowers the risk of sudden infant death syndrome (SIDS) in babies .In one 2008 article published in the Archives of Paediatric Adolescent Medicine Trusted Source, researchers found the fan to use during sleep was associated with a 72 percent reduction in SIDS risk. More ever Fans may help circulate stale air and freshen up a room.

·      This can make your bedroom less stuffy and prevent unpleasant odors. Thus keeping your allergies in check.

·       In one study trusted Source involving 40 new-born babies, researchers found that 80 percent fell asleep within 5 minutes of being exposed to white noise produced by a fan compared to 25 percent of the babies in the control group.

·      Being too hot at night can prevent you from falling or staying asleep. And too much sweating may lead to a loss of important minerals that your body needs.

One just must wonder how much a rotating motor with a blade can do ? The simplest of simplest technologies can make a difference. We must learn to appreciate the

existing technology and everything it can be modified to. The possibility is only limited by one's imagination. I would like to conclude by noting that a fan has very simple mechanics behind it but has been very useful.

PRATHANA MAHENDRAN
CB.EN.U4ECE19038
ELECTRONICS AND COMMUNICATION ENGINEERING

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I personally feel recliner chair is well designed product because:
We can't get comfortable when we sit down.
Most of the time, we end up propping ourself up with cushions or lay down. But this comes with its own set of challenges. It’s even more of a palaver trying to get up from the laying down position.
Unfortunately, there is no easy recipe to preventing back injuries, and techniques that work for one individual may fail for another. As a result, chairs should be as adjustable as possible to allow users to find what works best for them. While some basic tenets apply to everyone, some people simply need to sit in different positions. By using recliner  chairs, it is possible to find the best sitting position for your unique build. Many people find that they need to take more pressure off of their back muscles and hips to work comfortably. Reclining chairs allow office workers to redistribute some of their weight across their backs when in a reclined position.
Benefits of Using a Recliner Chair.

1. Comfort – For me, its all about comfort. When I sit down, I want to be able to rest in comfort not to be constantly jiggling myself to get comfortable. I hate being propped up with cushions and having to move them every few minutes. I want to be able to put my feet up without laying down.

2. Relieves Pressure – A huge benefit of using a recliner is you can take the pressure off your joints. Because the chair can be manoeuvred at the touch of a button, you decide the most suitable position not the design of the chair.

3. Mobility – Another benefit, for me anyway, is that when I get up from being stuck in a static position, I find it difficult to walk. If I’ve been in one position for any length of time, I get stiff. Walking while my joints are stiff is uncomfortable. Recliners can reduce stiffness, aiding your mobility.

So, I think recliner chairs are well designed products.

-Meda Lahari
CB.EN.U4ECE19134
ECE Department.

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The most advance fighter craft which joined IAF last year is Rafale aircraft. The best designed fighter craft which is 15 meter long and 5 meter high weighing 24,000 kg.  It has a load carrying capacity of 9,500 kg. It has a speed of 1.8 mach which is 1.8 times the speed of sound. It has a range in excess of 4000 km. It has a maximum thrust of 7.5 tons making this one of the most agile fighters in the sky today. It featured in Republic day parade and culminated the fly past by carrying out the "Vertical Charlie" formation. It was flying at a speed of 900kmph carrying out "Vertical Charlie".

In my opinion, this is the best addition to the mighty Indian Air Force to defend any air attacks from our neighbor-hood enemies China and Pakistan.

DONE BY:
AVSS JAGAN
CB.EN.U4CSE19603
BTech-CSE

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Theodolite is a one the wonderful instrument  used to determine the both vertical and horizontal angles with help of this  engineer can able to calculate the height with in less time out any problem with minimum accuracy and we can triangulate the position of the objects in particular  situ where we want to find. we can able to carry easy by hand and maintenance also less.

Panditi Veera Venkata Jaya Prakash
CB.EN.U4CIE19044
Civil Engineering(CIE)

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The film was released on March 24, 2017 and grossed over $142 million worldwide, making it a box office disappointment. It is the first movie in 20 years since Turbo: A Power Rangers Movie.

Power Rangers grossed $85.4 million in the United States and Canada, and $57 million in other territories, for a worldwide gross of $142 million, against a production budget of $100 million.

The film lost the studio an estimated $74 million, when factoring in all revenues and expenses. It had an average rating of 5.3/10.

What l believe that led to this failure was that: (My point of view)

Power Rangers (2017 Movie) lacks the cartoonish fun of its TV predecessor as well as the blockbuster action of its cinematic superhero competitors. Power Rangers doesn't quite pull off everything it wants to, but it was at least entertaining to me in the theatre.

Pranav Vikirtan Dhayanithi
CB.EN.U4MEE19230
Mechanical Engineering

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Nokia is the first brand that was in the market when we heard of the early mobile phones. For a decade, Nokia remained in the market and introduced new models of the phone every now and then. It catered all segments of society by providing the phone with different price ranges. Millennial would be able to relate with me better. With a glorifying history of the company, it gets hard to realize that Nokia is no more relevant in the mobile phone industry.

This post focuses on the reasons why Nokia failed after enjoying unrivalled dominance in the mobile segment for several years. The ferocious and mighty telecom giant Nokia was well known for its products' hardware and battery life. For years, it was the talk of the town. User satisfaction with Nokia’s mobiles was globally recognized. The company launched the first internet-enabled phone in 1996 and by the start of the millennium, Nokia also released a touch-screen mobile prototype.

This was the start of a revolution in the mobile phone industry. The Finnish giant was the largest cell phone maker in 1998. Nokia overtook Motorola, a move that was hard to predict.

So, what exactly happened if all was going well? It wasn’t a single factor but a myriad of reasons, most of which resulted from Nokia's resistance to change. We present to you the 6 Main Reasons that the downfall of Nokia.

Here are 6 Reasons Why Nokia failed -

1. The Resistance to Smartphone evolution

2. The Deal with Microsoft

3. Nokia's Failed Marketing Strategies

4. Moving Too Slow with The Industry

5. Overestimation Of Strength

6. Lack Of Innovation in Products

by:
Mandala Harika
CB.EN.U4CIE19021
Civil engineering

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Pond's company is best known for it's beauty care and skin care products. But company decided to increase it's market share and decided to produce it but consumers were unable to accept pond's logo on a toothpaste not only that but also the taste of the toothpaste is very much similar to Colgate that consumers couldn't even able to find that whether it's Colgate or pond's Toothpaste. I think that it's a failed product because it is not at all unique and not a good idea to go for a toothpaste product for the beauty care company. Finally I think that, This was a very bad call from the pond's company for their business extension idea.

By,
D. Bhargav Sreenivas,
CB.EN.U4CSE19612,
Computer science department,
Amrita Vishwa Vidyapeetham,
Coimbatore.

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A black box is a type of electronic recording device that is installed in aircraft to aid in the investigation of aviation accidents and incidents. Flight data recorders are the technical term for black boxes. Generally, we all know why it is very important Box in aircrafts.

Most aircraft are required to have two black boxes, the cockpit voice recorder (CVR) and the flight data recorder (FDR), which record information about a flight and aid in the reconstruction of events that lead to an aircraft accident.

This is a well-designed product in my opinion (in every aspects), because The recording devices are kept inside a unit that is typically made of strong materials such as steel or titanium and is also insulated from extreme heat, cold, or wetness. To protect these black boxes, they are installed near the tail end of the aircraft, where the impact of a crash is usually the least.

Pranav Vikirtan Dhayanithi
CB.EN.U4MEE19230
Mechanical Engineering

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Ola entered the electric market with a bang by launching the new S1 and S1 Pro scooters. The scooters have been priced competitively. The S1 Pro has been priced at INR 1,29,999 whereas the S1 has been priced at INR 99,999.
Ola S1 Pro provides a range of 181 km which is much higher than the competition(Ather 450x, priced similarly, has a range of 116 km). Top speed on the Ola S1 Pro is 115 kmph which is quite good (Ather 450x at 80kmph).
Ola S1 Pro looks like it's from the 90s in terms of design which gives Ather the upper hand in the area, but Ola's bigger form-factor and higher under-seat storage makes up for the point loss.
Ola Electric also announced that it's going to set up 1,00,000 charging stations across 400 cities in India, which is a tall claim. However, it has said that it will set up 5000 charging stations across 100 cities in it's first year.
Ola trying to bring up it's own ecosystem is going to help it a lot and with the superbly designed first iterations of electric scooters coming up in India, EVs are going to be as common as flies near a sweet shop.

JAIMIN JOSHI
CB.EN.U4MEE19214
Mechanical Engineering (MEE)

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In this age of internet era, online shopping has become a part of many women's life. Purplle is an Indian website for skincare and make up products at affordable price  range. It has a user friendly and easily accessible portal. They have categorized everything perfectly. You can shop by categories and brand wise. The other unique aspect of purplle is its beauty assistant feature which helps you choose your products wisely.
ORDERING:
The ordering process is super easy, be it saving products to wish list, adding products to cart, checking out and making payment.
PAYMENT METHODS:
Purplle has various payment methods including card payments, net banking, wallet cards and COD.
By:
M.S.RATHIKA
CB.EN.U4CHE19018
CHEMICAL ENGINEERING DEPT

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Audi is car maker company where the maximum shares holds by Volkswagen. As all car makers are focusing in the up coming future that is on Electric vehicles. Audi also had the focus on it. It developed an EV two years back with the hard work of four years. Although Audi can access the Volkswagen platforms but they decided to modify the Audi Q5 platform. This is the big step of there success as Audi Q5 is a well designed platform and have high stability that is liked by all through the world. Audi mainly concentrated on range, performance and design. These main three thing that brings the success. The beautiful looks, cuts on the body and high ground clearance bring E-TRON more success in terms of aerodynamics and practicality. It uses an camera instead of mirrors to get more aerodynamic which have display to doors. The feature are just like any other Audi cars but engine under hood is replaced with high performance electric motor. As all the EV's are very silent, we cant say whether motor is on or not. So in order to keep away that feeling Audi introduced artificial sound that bring us feel like a normal car. As range is bigger issue in EV's E-TRON is equipped with regenerative braking which helps in charging the Batteries when we are not accelerating the motor. E-TRON have two motors for front and back axles. Both combines to give maximum power of  360HP and in boost mode it offers 406HP. The climbed range is 400km in a single charge but in real life situation and owners review it give around 300km in boost mode and goes up to 350km in normal speed of 80-100kmph.
This is why I think its an well designed product. An EV with all normal and Extra boost and feature is really a good thing.

MANYAM KRISHNA TEJA
CB.EN.U4CSE19226
COMPUTER SCIENCE AND ENGINEERING(CSE)

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In my perspective Microsoft teams is well designed because it allows upto 20,000 users to join a meeting. And many companies like infosys etc. are using the application for their meetings because participants can be restricted(from other organizations). If its zoom the person anyone with link can join so there will be no privacy for the meeting.
File upload limit for teams is 250gb. Its best application in my view to share the files privately to one person. It is having good emojis and gif for chatting also.
It is having a good controls for the meeting so that organizer can restrict the participants to disable other participants and also we can add meeting into our calendar so that it reminds us. And easy to use.
In these ways i think Microsoft teams is best application for private meetings like office meetings etc.

Amrutham Varshit Purna
CB.EN.U4CSE19203
COMPUTER SCIENCE ENGINEERING
(CSE)

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Pop-up camera is the latest smartphones camera features where we get an advance feature where the pop-up selfie camera lens opens in the time of taking selfie. Pop-up camera opens a pop-up lens at upper part of the mobile and clicks the photo.

But there are so many  reasons contributed
towards the product failure .some off them are
1. No water resistant

Basically, the phones having this feature lacks water resistant. There is not a good working of water-resistant features in mobile because to use this features phone have to open a separate lens to use, from there water may get inside the device.
2.Damage of sliding

Regular and frequent use of the pop-up features may damage the capacity of slide for performing the tasks
3. Uncertainty

In some time while taking selfie, the phone may fell down and may crack and broke the pop-up lens.

4.Battery consumption

Due to the use of advance mechanical software process it consumes a battery more than normal selfie click.

-Meda Lahari
CB.EN.U4ECE19134
ECE Department.

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McDonald’s goal with their pizza was to capture the dinnertime crowd. Burgers were seen as being a lunch/later afternoon choice — but everyone had pizza for dinner.

McDonald’s started work on their pizza in 1986, so they could seemingly take over the entire fast-food world.

Fall back of mcpizza:

1.  The failure of McDonald’s pizza ultimately came down to the time issue. You go to a fast-food restaurant to get food as quickly as possible — and pizza did not lend itself to speed. The prep and cooking time could take upwards of 11 minutes. If the restaurant was busy, you could wait even longer.

2.  Then there was the cost issue. The pizzas ranged in price from $5.99 to $8.99 for a 14-inch pie. Converted for today, this is around $12 to $18. That’s a lot of money for a fast food item.

3.  Then there was the drive-through issue. If you ordered the large pizza, the box was too big to fit through the drive-through window. The windows also had to be reconfigured to accommodate the new, larger item.

CHINTHAKUNTA GAYATHRI REDDY
CB.EN.U4CSE19608
COMPUTER SCIENCE(CSE)

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Best Bluetooth Earphone Available Currently in market

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There are multiple earphones in the present day market but this thing is the best and unique among them.

Here's why:

There are specs which are common from other earphones and there is this thing which I very much liked and is user friendly i.e., Magnetic Control. It's the thing which made me buy it and which made it unique from other earphones. It is an option where when both the earphones connected together makes it off and when removed/not together makes it turn on. Quite interesting and good feature. It is very useful and turning on/off becomes more easier. There are other features like 10min full charge with OnePlus charger which is great and water resistant too.

By,
D. Bhargav Sreenivas,
CB.EN.U4CSE19612,
Computer science department,
Amrita Vishwa Vidyapeetham,
Coimbatore.

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The Joy of riding a car is from the luxury and comfort that most public transports might not provide us with. Some find riding a car to be adventurous and fun.

In pursuit of simplification and revolutionizing the Automobile Industry, Reliant Motor Company came up with the Reliant Robin.

As expected the design was revolutionizing and accepted by the people and is the first mass-produced three-wheeled car.

But that quirky car model was not successful in safety or luxury.

The car very easily flips over in shallow turns, the car wasn't stable on roads and the weight distribution was terrible.

This is easily one of the worst automobiles design and did not impress the audience. The Reliant Robin was never reliant at all.

Bavesh Ram S
CB.EN.U4ECE19109
ECE - Coimbatore

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1) Halogen bulbs uses approximately 5 times the energy than LED bulbs.
2) The CO2 emissions are actually created when the light bulb consumes energy.
3) These bulbs get dangerously hot when left on for a long period of time.
4) It can get hot enough to start a fire if it comes into contact with something flammable.
5) It got banned to reduce the CO2 emission caused by halogen bulbs.
By:
M.S.RATHIKA
CB.EN.U4CHE19018
CHEMICAL ENGINEERING DEPT

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OnePlus spent a good few months this year hyping up the OnePlus Watch. They showed us that it looked like any other high-end Samsung or Apple Smartwatch. That it had a beautiful OLED Screen. And that it cost only INR 15,000. It was going great until people realized it's not actually a smartwatch. It doesn't run apps, it cannot run music the way other watches do.
All they did is take the inside of a fitness tracker like Mi's Mi Band which costs only INR 2,300 and make it into a smartwatch form-factor.
People easily realized the whole smartwatch thing was a gimmick and way over-priced.

JAIMIN JOSHI
CB.EN.U4MEE19214
Mechanical Engineering (MEE)

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Microsoft tablet pc is one of the disasters in the products of Microsoft.

The size of a legal notepad and half the weight of most of today's laptop PCs, the Tablet PC is a full-powered, full-featured PC that runs Windows XP and combines the power of desktop computing with the flexibility and portability of a pen and paper notepad.
It was touted to run Autodesk's CAD software, versions of Microsoft Office

it was expensive typically $2,000. Despite that price tag, it couldn't really replace a desktop or laptop. It only found use in niche markets.

And finally, the reason, why it was a big failure, is the stylus(pen-like that is used to operate the screen).

Ch.bringesh
CB.EN.U4ECE19161
Electronics and Communication Engineering

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Air pod max was launched by Apple in the year 2020 which costs 60k. It has all the features as any other headphones in the price range of 20 to 25k and also little more. But the features does not justify the price at which it is sold for.it is a good earphone but not worth the money

First thing is its heavy. Even though its durable is heavy due to its metallic body. Due to this comfortability of the headphones is a concern.

For its price battery life could be much better. Apple claims its battery life to be around 20 hours, headphones that are sold for half its price have battery life around 35 to 40 hours.

Many customers have also complained about condensation problem. Customers claim that there were water drops in the driver and that they did not use the headphones in humid environment. This is because the metal part of headphones is always cool, so even in normal environment due to this cool body water gets condensed and form water drops inside the headphones.

So I think this product is not well designed for the price it is sold for.

Adithya Krishnan
CB.EN.U4ELC19003
Electrical and Computer Engineering(ELC)

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Microsoft HoloLens, known as Project Baraboo are a pair of mixed reality smart glasses developed and manufactured by Microsoft. The HoloLens is a head-mounted display unit connected to an adjustable, cushioned inner headband, which can tilt HoloLens. Using multiple sensors, advanced optics, and holographic processing that melds seamlessly with its environment, these Hololens can be used to display information, blend with the real world, or even simulate a virtual world.

Reasons why I think HoloLens is well designed

·  Innovation - The product was designed with ergonomics in mind: Users can adjust the head size, the head band and glasses. The weight is distributed throughout the crown area to prevent the pressure on the nose and ears. This is a key difference from most VR headsets – like the HTC Vive – which are heavy, cumbersome products.

·  Usefulness – The product has varied applications in architecture and home design for better envision of the projects, during heart transplant surgeries, to design new car models, to train doctors without using cadavers, manufacturing elevators and escalators, empathy training, projected directions, etc.

·  Microsoft HoloLens is a complete wireless independent headset in itself. Users are not required to attach it to a smartphone or PC to enter VR mode.

·  The resolution (1268 x 720 px) is really high. HoloLens can be connected to the power supply to the charging port by using the included Micro USB cable. The battery life is an average of 5.5 hours.

·  Cost – The cost of Microsoft HoloLens is comparatively low with respect to other virtual reality headsets like Oculus Rift, HTC Vive or Samsung Gear VR.

·  Environmental friendly – Materials used in HoloLens like Acrylic, Polycarbonate are light-weight recyclable materials and does not lead to pollution.

SITHARA J P
CB.EN.U4CSE19148
Computer Science Engineering (CSE)

# data[].attributes.body
Sometimes products that look great on paper fail to deliver to customers. These products had all the promise and the world and failed for a number of reasons.
It seemed like the device of the future: using voice commands and having information displayed directly into your field of vision. Google Glass debuted in 2012 and was touted as the future of AI. However, almost immediately it was criticized for an unfashionable design. There were also privacy concerns because Google Glass allowed users to record video without anyone noticing, which led to it being banned in many public areas. Not to mention the high price tag of $1,500. People weren’t willing to overlook the flaws for the high cost for a product they didn’t want to wear and didn’t think they needed. Google officially ended Glass in 2015 after years of disappointing sales.

By:
DURGA PRASAD SEETHINI.
CB.EN.U4MEE19112
MECHANICAL ENGINEERING DEPARTMENT.

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1. In my experience, the main reason people purchase microwaves is due to their convenience

2. Microwaves cook food faster than conventional ovens and won’t make a mess in the process . And, for the health conscious, microwaves allow you to relish healthier food. Steam your veggies without losing all the nutrition in boiling water.

3. Microwaves also ensure that you’ll never burn your food again. You don’t have to keep checking on your to make sure it’s not over or under cooked because you can set the time and temperature and leave it to do its thing.

4. Microwaves are also very economical and consume much less energy than both gas burners and conventional ovens, which is an added bonus for the efficiency conscious.

CHINTHAKUNTA GAYATHRI REDDY
CB.EN.U4CSE19608
COMPUTER SCIENCE(CSE)

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In the year 1982, Colgate was having so much success in selling the oral hygiene products and this is when they decided to extend their business to frozen noodles which gained popularity then. But it failed miserably because they cannot prevent their customers from the feeling of their food tasting like toothpaste.

And their strategy of extending the business quoting," Eat the frozen noodles of Colgate brand and later brush with the same brand" started effecting their toothpaste business as well. Because customers did not like their toothpaste and their food are of the same brand.

So I think this is one of such case where a brand fails miserably because of its own brand image.

DONE BY:
AVSS JAGAN
CB.EN.U4CSE19603
BTech- CSE-F

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Barbie is a well known toy amongst young girls across the world, almost every toy store has an entire section dedicated just for these dolls, however Mattel has seen a downfall of sales over the years. Various reasons can be thought of that might have caused this downfall.

Arrival of better toys in the market:

The upcoming of Legos into the market took away a huge share of interest off these dolls. Lego has quickly found favor with its consumers, whose focus on educational child’s play lends itself well to the brick makers. Toymakers must shift their emphasis accordingly if they are to capitalize on pockets of growth, which the company struggled with.

A more digital world:

In a time when children are, increasingly, turning to mobiles, tablets and consoles for their after-school fix, the need for barbie dolls fell. Although a few other companies were able to find a way to handle this change, Mattel faced a drop in its sales.

Body types portrayed by barbie dolls:

Over the years, the issue of barbie dolls promoting a particular body type as more beautiful than others arose. This rising issue was quickly picked up by other competing doll companies who instantly started making dolls of various skin tones and body types with the quote everyone is beautiful, which led to the shift of buying dolls from companies than Mattel.

Rise of other dolls by the same company:

With the success of Mattel’s own Monster High brand, Barbie’s appeal begun to wear thin with consumers who are, increasingly, favoring escapism over perfection. In contrast to Barbie’s flowing blonde locks and doe-eyed smile, the Monster High brand is a Gothic take on the traditional alternative and one that celebrates difference ahead of uniformity. The brand is sapping the life from the world’s most popular doll, and, in only its first three years on the market, sales have surpassed the $500m mark and are slowly eroding Barbie’s market share.

Nidhi Bharat Chhajer
CB.EN.U4ELC19033
Electrical and Computer Engineering

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A good design is what helps us in your daily life. “A good design is as little design as possible. A good design is the one which reduces the efforts of people i.e. it is the form and the color which we notice first in a product.
A good design is discoverable and easy to understand. For example if we take thumbs up pet bottle it is simply designed and can be carried anywhere without efforts. We generally feel exhausted when travel outside. We feel like drinking soft drinks. People used to hesitate to buy a drink bottle because the quantity is more than sufficient but now we have pet bottles so we have nothing to hesitate , we buy them to relieve our thirst.

BY:
DURGA PRASAD SEETHINI.
CB.EN.U4MEE19112.
MECHANICAL ENGINEERING DEPARTMENT.

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Do you know what is the toughest material in the world ? or the most resilient one? No, it is not diamond, but the Nokia 3310. Over the years Nokia 3310 showed it can survive many things, even a direct hit of the bullet.
This is the reason why it became one of the most sold products in the world with 126 million sold.
Recently a YouTuber named kreoson conducted a test of charging a smartphone and Nokia 3310 with one million volts. In that test, the smartphone became unfunctional in seconds but Nokia 3310 worked 100% as it is.
-Ch. Bringesh
CB.EN.U4ECE19161
Electronics and Communication Engineering

# data[].attributes.body
Many companies dread negative reviews, but it’s rare that a single bad review can tank an entire company. Yet this is essentially what happened to, Konoa, a manufacturer of wireless headphones that ultimately never saw the light of day. Kanoa’s problems began in 2015. Despite having met its crowdfunding goals, the company could not produce a prototype that matched the standards it had promised backers. After essentially starting over from scratch in 2016, Kanoa sent a pair of its headphones to an influential YouTube technology reviewer Cody Crouch, also known as iTwe4kz.

Crouch’s video was a scathing analysis of the product’s many failures. It shows the headphones repeatedly failing to connect to Crouch’s phone, and the charging case not charging the headphones’ battery even when connected directly. However, the final nail in Kanoa’s coffin was Crouch’s claim that the company tried to bribe him with $500 for a more favorable review. Four days after Crouch posted his review, Kanoa ceased operations. Very few of Kanoa’s backers received refunds of their pledges.

BY:
NAME - MANIKANTA RAJANALA
ROLL NO - CB.EN.U4ECE19143
DEPT - ECE

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This Samsung EVO plus 32GB is a UHS (Ultra-high speed) SD card with over 95MB/S of speed. It is compatible with most gadgets and comes with many protection layers. The compatibility of this SD card is increased by providing an adapter with it. It will work with any cell phones, android tablets, DSLR cameras, or tablet PC’s too. This product comes with a 10-year limited warranty in case of any dispute or dysfunction. This can capture images or videos in a large amount. You don’t have to worry about running out of space again because this 32GB sd card is more than enough to record full HD videos for 4-5 hours, HD videos for 6 hours, and up to 7500 images as well.

BY:
NAME - MANIKANTA RAJANALA
ROLL NO - CB.EN.U4ECE19143
DEPT - ECE

# data[].attributes.body
-> MotorCycle Airbag Vest

Even though the Motorcycle airbags are designed to save lives, but bagged up the same amount of drawbacks. They were designed to save the person from an accident, but they have started creating a problem when tested.

The product failed for the following reasons-

1. The vest being huge to wear all the time and for many people, it wasn't the easy choice to wear.

2. The Motorcycle airbags, as they are being very close and packed around the body, friction and power burns, detached retinas, suffocation, and impact deaths as a result of the explosive force resulting from the rapid deployment of a properly functioning airbag.

3. Airbags deploy at 200 miles per hour, the force of the airbag can damage soft tissue or break bones in the chest area.

4. There were some fault time airbag explosions where the vest opened up at wrong times for extreme brake impacts

5. This product being expensive, not all the riders are not willing to purchase it.

____________________________________

- Divesh Kosuri
- CB.EN.U4CSE19422
- C S E
- Amrita University, CBE

# data[].attributes.body
Windows vista operating system was launched in 2007 by Microsoft corporations in order to replace its existing operating system.
This OS was released with lots of expectations but post release scenario made the Microsoft corporations to face a huge loss.
Windows vista is too slow as it had 50 million lines code which was more than Windows XP OS which gained a positive feedback among the users than Vista.
Windows vista was also been a challengeable to hardware manufacturers as it made the computers to work slow.
Due to all these negative comments Microsoft was pushed to change their marketing strategy. Finally, Microsoft corporation said GOOD BYE to Windows Vista.

By:
R. Nagaraj
CB.EN.U4CSE19640
Computer Science Engineering.

# data[].attributes.body
The BlackBerry PlayBook is a mini tablet computer that was initially released in April 19, 2011, and was the first device to run the BlackBerry Tablet OS. It supports upto 1080p video playback quality.

For native email and calendar applications it always requires a BlackBerry, which is a problem. There isn't much to explore in this PlayBook than compared to the android smartphones. There aren't much apps available as the android operating system has, and also has a very poor battery life. They aren't as faster as android OS (they have frequent glitches), and have a very slow processing speed. They do not have a complete android support.

S SHRIKAR
CB.EN.U4ECE19144
B.Tech - Electronics and Communication Engineering (3rd Year)

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Exynos, formerly Hummingbird, is a series of ARM-based system-on-chips developed by Samsung Electronics' System LSI division and manufactured by Samsung Foundry. It is a continuation of Samsung's earlier S3C, S5L and S5P line of SoCs.

The Exynos phones are slower, have worse battery life, worse camera sensors and processing, get hotter and throttle faster, etc., it adds. It's true that Samsung's Exynos variants traditionally underperform in comparison to Snapdragon versions.

It's the main cause behind the overheating issues of the 990 and is over 2 TIMES slower than the Adreno 650 of the Snapdragon 865. Placing the Mali at an Adreno 630 level, a 2 years old GPU. 3: The ISP (Image Signal Processors) equipped by the Exynos 990 is a piece of steaming garbage.

When it comes to RAM speeds, the Exynos is much faster because it has a smaller semiconductor that can handle a lot of memory at faster speeds. On the other hand, Snapdragon has integrated LTE support and they were the first ones to introduce 5G integrated modems in their SoCs.

Some of Samsung’s most loyal fans feel that they’re paying the same amount of money for an inferior product just because they live in a market where the Snapdragon variant is not sold. If you’re not aware, the Snapdragon 865-powered Galaxy S20 models are sold in select markets like the United States, China and South Korea. The Exynos variant is sold everywhere else.

Samsung statement:

It’s true that Samsung’s Exynos variants traditionally underperform in comparison to Snapdragon versions. The company launches Exynos variants of its phones — especially flagships such as the Galaxy S and Galaxy Note series — in markets such as Asia and Europe. Meanwhile, the same Samsung phones are launched in North America with Snapdragon processors.

-------------------------------
By:
SUNKAVALLI VINAY KUMAR
CB.EN.U4ECE19052
ELECTRONICS AND COMMUNICATION ENGINEERING

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It was specifically designed to allow for thinner laptop bodies but in doing so, Apple reduced the travel of the keys to 1mm, at the cost of it being uncomfortable and loud to use. Major complains were about sticking keys that would either not work at all or would type two letters at a time. It had huge reliability issues and any repair to a single key required to swap out the whole keyboard making the repair costs pricey than it needs to be. Apple prioritised form factor over functionality making it a bad design right off the bat.
- - - - - - - - - - - - - - - - - - - - - - -
Himavanth Ravindran Kammari
CB.EN.U4ECE19219
ELECTRONICS AND COMMUNICATIONS ENGINEERING

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A good amount of hair in men is considered to be "good looking" and anything less than the regular amount on our head is considered to be a parameter of ageing and loss of youth. Men often are body shamed for being half bald. Many have considered that going fully bald is better than being half bald. But again they were ashamed to go to the public saloon to get their hair shaved regularly. They had to use a regular razor at the home.

Todd Greene had the same issue and felt the trouble. He came up with an idea that attracted so many men and became an instant favourite.

The Head Blade Company designed the Head Blade. The design is similar to a Hotwheels Car that you can run over your head except it has a blade. The design was very carefully crafted that the number of cuts and accidents were almost zero.

The company now has around four to five models of the head blade, which has won a lot of awards over the years including the IDSA Silver Award for Design Excellence, 2000, Red Dot Design Award, 2017.

I consider this to be a simple yet genius creation which definitely has proven to be a success

Bavesh Ram S
CB.EN.U4ECE19109
ECE - Coimbatore

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The knife is the most basic design that is being used starting from making breakfast at home to critical operations by doctors. Also, it is very easy to use. It has various designs but the same structure is followed that is blunt on one side and sharp on the other. As it stands, I don't see any flaws here and any changes would complicate and make the design difficult to use.

V. Trishal Sai Srinivas
CB.EN.U4EEE19146
Electrical and Electronics Engineering

# data[].attributes.body
-> Samsung Safety Truck

Samsung Electronics Argentina unveiled to the public the first Samsung Safety Truck, screen-equipped trucks, a technology for trucks that seeks to prevent road accidents in overtaking situations on roads.

Samsung Safety Truck leverages two built-in front cameras and a specially-designed Ingematica transportation software platform to capture and film the oncoming traffic and sends the image to a video wall made out of four exterior monitors located on the back. This enables the driver stuck behind the vehicle to have a better understanding of whether it is safe to overtake or not and evaluate more accurately about their passing potential.

Most of these accidents occur on two-lane roads and particularly in situations of overtaking; so this kind of technology could indeed prove something of a boon for drivers; saving their lives.

____________________________________

- Divesh Kosuri
- CB.EN.U4CSE19422
- C S E
- Amrita University, CBE

# data[].attributes.body
Friendster seemed like a fun place to hang out, with all the right bells and whistles to lead the way.
It offered social gaming and it gave users reasons to keep coming back to its platform. What it seemed to have missed creating, instead,was an actual social network. If one had to point out a major point that made Facebook soar, and that Friendster and other similar sites didn’t catch up with, was the presence and the emphasis put on the social news feed feature.
Gaming is fun, but only until a certain point, while social interactions - of any kind, really - are always sought after by people. By making the news feed the central part of its platform, Facebook ensured that people always had new things to interact with that somehow was still connected to them or their circle of friends. It offered a never-ending stream of new posts and pictures to like or comment on and it shifted away from the previous focus which was to curate and polish one’s own profile, which was exactly still one of Friendster’s focus. User use and registration declined and the company struggled to regain influence and shutdown.

Name - M.Venkata Sucharitha
Roll no - cb.en.u4ece19133
Dept - Electronics and Communication Engineering.

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The PlayStation is a home video game console developed and marketed by Sony Computer Entertainment. It was first released on 3 December 1994 in Japan, 9 September 1995 in North America, 29 September 1995 in Europe, and 15 November 1995 in Australia, and was the first of the PlayStation line of video game consoles.

The PlayStation reads games from a CD-ROM/XA disc with a laser. The games come on proprietary CD-ROM/XA discs that are read by a laser, just like regular CDs. When a game is put in the console, the following happens: While the disc is spinning up, the console loads portions of the operating system from ROM into RAM.

PlayStation is more popular is because it is far more reliable and modern. Till now Sony has launched 5 versions.

Sony has faced competition from Microsoft's gaming console, the Xbox. The Xbox is positioned as the vehicle for delivering not just a gaming experience, but a whole gamut of entertainment avenues through Microsoft's MSN network.

The custom integration of the PS5 console's systems lets creators pull data from the SSD so quickly that they can design games in ways never before possible.

Take on special in-game challenges in supported PS5 games, and share your results with friends on PS5 to see if they can do better. If your friend beats your high score or time, you will get notified and get a chance to beat them right back.

PlayStation 5 comes with 2 types
PS5 console
PS5 Digital Edition

Features:
HDR technology
8K support
4K-TV gaming
Ultra-high-speed SSD
Integrated I/O

Sony's PlayStation 5 has been seemingly impossible to buy since its release last year, in part due to a chip shortage caused by the coronavirus pandemic. But according to Sony's CFO, the company has now secured enough chips to meet its production goal for the year.

----------------------------
By:
SUNKAVALLI VINAY KUMAR
CB.EN.U4ECE19052
ELECTRONICS AND COMMUNICATION ENGINEERING

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Shoe Cover Machine is an incredible gadget that automatically covers the bottoms of your shoes when you step on it. It acts like a mini-shrink wrapping machine for your shoes – it’s great for jobs where shoe covers are required or maybe just to keep things clean.
These can be used in hospitals,companies and many places.
Ruwayda R
CB.En.U4EEE19133
EEE-B

# data[].attributes.body
The Arduino UNO board is an open source single board microcontroller that is connected to Arduino IDE via a B type USB cable. It communicates using STK500 protocol and can be powered by the USB cable or an external battery source. It has 14 digital I/O pins and 6 analog I/O pins.

The Arduino UNO board is inexpensive compared to other boards. The cost of Arduino UNO R3 board is just Rs. 550/-. Error debugging is very easy in this environment which makes it easy to do projects in this platform. As this board is an open source tool, a large number of people use it and is very easy to troubleshoot the board to detect errors in it. This IDE operates on any Operating System. To get started with this board, you do not need any pre-requisite knowledge.

S SHRIKAR
CB.EN.U4ECE19144
B.Tech - Electronics and Communication Engineering (3rd year)

# data[].attributes.body
FAU-G  this is the game that gave a hope that it will compete the PUBG after the boycott China started in India. And this gave people that it is gonna be more good than PUBG but it failed to reach or match with PUBG and this let down the interest in playing it. The game has an proper storyline but failed in implementing it. Graphics were good. They should have made more effort as they tried to replace with the much more advanced or interesting game.
BY:
K. Sai Prashanth
CB.EN.U4CSE19218
Computer Science and Engineering (3rd Year)

# data[].attributes.body
Face mask a product that everyone now-a-days and without which people doesn't feel to move around the people. Let us think of something imagine six billion lifeforms almost of 700 different species ready to attack on you. Uff that is a bad scene this is as same with our mouth where six billion bacteria of 700 different species. The way to stop it spreading the bacteria is using a mask. For these reasons I feel it is considered super simple but well designed. An example it is useful is Japan where there are very high population and they follow all the social distancing, face masks as they are inherently suited in their culture. So I feel mask is well designed.
BY:
K. Sai Prashanth
CB.EN.U4CSE19218
Computer Science and Engineering (3rd Year)

# data[].attributes.body
Pedestrian countdowns are supposed to reduce accidents. But they in fact increase accidents. As a pedestrian, the numeric countdown timers on crossing signals make life so much easier. No more are we doomed to grapple with the uncertainty of what exactly that orange "Don't walk" hand means - is it "dont walk (the light is turning now) " Or is it really saying "Don't walk(unless you can cross the street in less than 12 seconds) ". You know when to walk briskly, and when you can take your time. Unfortunately what makes pedestrians safer may have the inverse effect on traffic. Drivers, too can usually see the seconds counting down and some of them decide to speed up to beat the lights. Others, naturally, see only a few seconds left on the clock and decide to slow down - leading to a lot of rear endings.

By
SUKKA NANDANA
CB. EN. U4ECE19156
B. TECH: ELECTRONICS AND COMMUNICATION ENGINEERING.
(3RD YEAR)

# data[].attributes.body
Almost after 8 years of Launching the Amazon Kindle in the market many companies started to manufacture the Kindle which promoted E-learning among the people worldwide.
Even though there was a tough competition , Amazon focused in developing a Kindle with new features and In 2016 Amazon launched its all new kindle with different variants.
Kindle played an important role in creating paperless environment and now Kindle is a mandatory things in Readers travel bag.
The most used and demandable kindle in market is Kindle Paperwhite( Wi-Fi).
The design, finishing and the quality of Kindle Paperwhite( Wi-Fi) makes the user to feel like handling the books and this device is majorly used to enhance
the travelling experience.
The LED display is positioned on the sides which makes the product more convenience.
Kindle Paperwhite( Wi-Fi) is worth for the bedtime reading in dim lights or dark and this device comes with 4GB internal storage which helps the reader to store thousands of e-books.
The most useful option in Kindle is  downloaded e-books are linked to Amazon account which helps the reader to re-download the e-book even if its deleted in the device.
By using this kind of devices we can make our environment as paperless.

Referred :
https://www.indiatoday.in/technology/buying-guide/story/which-kindle-all-are-great-but-only-3-worth-buying-331366-2016-07-26

By:
R. Nagaraj
CB.EN.U4CSE19640
Computer Science Engineering.

# data[].attributes.body
This is motorola phone blocks. This was such a great idea, but due to some dots and mistake this might  be the greatest blunder. The phone is made in such a way that the user can replace each and every product and customize the phone as per the spec they need. Not just for a spec, while at the same time we can replace the broken products also.

The phone was made in a kind of manner that the customer who once bought the phone will not be having a need to change this phone for any of his upcoming needs in the future other than the mobile design. The mobile phone can be updated but just the specs. The idea was made and when they started to execute they realized other smart phone brands dosen't need such a kind of phone in the market at the same time the pieces that costs to get replaced was too high on comparison with other kinds of normal smartphones. Which completey changes the whole idea of why the phone was made. The company stopped the smart phone far before getting expanded further more at the end.

By:-
Avin Reji. C
CB.EN.U4CIE19003
Civil Engineering

# data[].attributes.body
In January of 2018, Estee Lauder sent a very clear message to the world as to who their customers were, when they released their new line of foundation which was called the “Double Wear Nude Water Fresh Makeup SPF25.” The line, which had 30 shades, had maybe eight that could be used by people of color.People thought these products were overrated and dint attract customers for house and office use as it was too much to wear on.
Ruwayda R
CB.EN.U4EEE19133
EEE-B

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Use and throw pens are firstly pure plastic where you can use for only one refill after  we need to throw them which is no use for us also this increases the plastic waste across the world . And also these pens have highly defective probability like ink spills .

So i feel this kind of model is not good even it is low cost and commercial in our society

By
Koppisetti sri sai sampath
Cb.en.u4cce19031
CCE

# data[].attributes.body
A very simple and powerful idea using a smartphone camera. The app connects a person with a visual impairment to people with sight. When the blind or low vision user requests assistance through the app, be my eyes sends a notification to several volunteers. The app works by pairing the blind or low vision user with a sighted volunteer based on language and time zone. The audio connection allows the user and the volunteer to solve the task together. It's a really novel rethink of how we might use technology and idea of "micro Volunteering" In ways that are more inclusive and useful.

By
SUKKA NANDANA
CB. EN. U4ECE19156
B. Tech: ELECTRONICS AND COMMUNICATION ENGINEERING.
(3RD YEAR)

# data[].attributes.body
Intel launched the Ultrabook in 2011.Ultrabooks were made available to the masses, but the outcome wasn’t quite as expected. Ultrabooks failed miserably in the market.

Reason of failure:-

Ultrabooks were flawed in their design and build. They lacked certain basic features and were very slow in comparison to their rivals. They were essentially made with multiple flaws, which were initially responsible for convincing people against buying PCs.Keeping in mind the intense competition in the market, as far as computers are concerned, ultrabooks weren’t priced in such a way as to attract the attention of consumers.

BY:-
SV SATYA SHREYANSH
CB.EN.U4ELC19043
ELECTRICAL AND COMPUTER ENGINEERING

# data[].attributes.body
MG zc ev is an electric vehicle where it run purely based on the electricity  without any kind of fossil fuels
Also this model presents us smart features as well as the best performance coming to engine as it is electric vehicle maintanance will be low campared to other types

Electronic Stability Control improves the car’s stability by detecting and reducing lack of traction.  Also it has different kind of sensors to avoid all kind of accidents safety measures are good to have a ride

So, i think this model is well designed to have a safety and ecofriendly ride

By

Koppisetti sri sai sampath
Cb.en.u4cce19031
CCE

# data[].attributes.body
When it comes to ease of usage, engagement and market penetration, Instagram is at number one and the reason for this is the integration of features that are popular in various social media apps making Instagram more relatable and convenient to use. Instagram can be multifaceted social app as it has features like stories (snapchat), messaging (Facebook),  Visual Microblogging (Twitter), Filters (B612), reels (TikTok) and community (Reddit). All these are well integrated in UI design making to easy to use. Instagram is fun to use and is very popular among the younger generation.
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Himavanth Ravindran Kammari
CB.EN.U4ECE19219
ELECTRONICS AND COMMUNICATION ENGINEERING

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The transparency of this staircase creates a very vulnerable situation for women wearing dresses or skirts. This can be especially awkward if people happen to be standing under the staircase or walk by and glance up, which makes this a bad designed product.

The prevalence of camera phones and accessibility to the internet makes this even more distressing for women.

By:
K Tharun Reddy
CB.EN.U4ECE19129
Electronics and communication engineering.