# data[].attributes.body
In the magazine advert we have portrayed the pop genre through the light colours, making it seem fun and bubbly. This links to the music video because of the use of colouring from the paints on the face. We wanted to create her personality as someone that younger viewers could look up to.

# data[].attributes.body
This suggests the theory of Gauntlet of ‘Masculinity in Crisis’, which is shown by the fact that women are becoming more powerful and that the males are slowly becoming as less important and are becoming more equal.

# data[].attributes.body
In the music video, we wanted to show this representation and semiotics of how women are empowering and strong, and this is what we are trying to illustrate here through the use of the close up photo.

# data[].attributes.body
The advert links to our audience through the colouring that we have used, the light pastel pinks and white, contrast each other; however the rich colouring of the photo brings it to life and links to a strong audience who likes girl power themed songs. I think this could be improved by the use of a different quote or an image that showed the theme more obviously. The semiotics within the music video shows this though as the lyrics produce a strong meaning, “watch me put my war paint on”. This was effective to some extent that we were able to share the meaning across to the audience.

# data[].attributes.body
For our magazine advert we used the close up shot of Lauren’s face. We made her look as if she is a strong independent woman figure. This is how we have linked the song to the image portrayed on the advert.

# data[].attributes.body
We have followed the same pop genre, keeping the consistency within the whole digipack. Although this doesn't portray the pop genre, it links to the blooming flowers in our pop song music video.

# data[].attributes.body
Again on the back cover we have chosen not to sexualise our artist as we didn't think it was necessary. Instead we thought depicting a fun, bubbly girl was better - especially for our specific audience of young girls/young adult women.

# data[].attributes.body
The name of the songs suggests a love pop genre, this is linking to the colour scheme that we have chosen to use too.

# data[].attributes.body
The images used comparing to the front cover is full of excitement and a happy disposition; however on the front cover she is portrayed as more fierce with a possible deep story. This shows that there are two sides to the character, possibly depending on the song.

# data[].attributes.body
I took lots of photo booth style photos of Lauren and we placed them in a grid effect, still following our conventions of black and white. We wanted to illustrate a bubbly, fun, and upbeat personality through the use of imagery. We have done this through the semiotics of her facial expressions. In our music video we have shown this by the creativity of the clips and the bright neon paints. This will therefore attract a younger audience of girls, especially the feminine colour use.

# data[].attributes.body
We continued to use the same colour scheme of having it black and white with the pastel pink colour. We also included the barcode and record label to make it seem more realistic.

# data[].attributes.body
We knew that we definitely wanted to use an open flower because we had the idea that it would suggest her confidence blooming throughout the course of the music video. This is also portrayed through the light colouring of the rose.

# data[].attributes.body
We have used the same colour rose flower as on the inner left and using the same colour scheme throughout; however with the shaded circular shape guiding where the CD would be placed.

# data[].attributes.body
The pop genre is shown through this because she is being presented as strong and confident and as if she is trying to prove herself to everyone, especially in a war of love. The sepia toned black and white suggests the dark theme of war as it isn't really portrayed anywhere else in the digipack. In the song the colours are re-represented in the scene with the fencing where it is quite dark illustrating the theme of war and strength.

# data[].attributes.body
We have taken three long shots of her body suggesting she's fashionable, confident and outgoing. The three images also link to the same theme of being represented as fierce as she holds a similar facial expression, linking to the narrative of the music video that we are portraying.  We also wanted this to link with the audience we are targeting girls/women from ages 13-20s as the music is pop it is quite broad. We thought that the fashion was important but simple enough for the especially the younger girls to look up to and possibly recreate as they look up to the strong female figure.

# data[].attributes.body
In the left inner side of the CD, I took three different photos of Lauren - we then added a quote in the middle “all’s fair in love and war”. This shows to a specific audience that the music is based on love. I think we have portrayed the Stuart Hall ‘Reception’ theory of encoding and decoding, where the decoding can be done by the audience from what we have encoded for them – the theme is quite easily decoded.

# data[].attributes.body
We have challenged the view of this theory because we haven't followed the female convention of being sexualised and showing the genre of image. This is because we think a strong woman is never presented like this, rather than sexualised. The clothing that we have used also suggests this, especially in the inner left side of the three separate pictures, where our artist is covered up and isn't showing her body or being provocative. The image in the centre could possibly show a hint of being sexualised; however the use of the flower in the centre also says that is hiding herself still suggesting she is showing a strong feminine side.

# data[].attributes.body
Our genre we have chosen is pop, suggesting that the music will be fun and bubbly, which is what is being portrayed through the use of the pastel pink colour. We have linked this to our music video because there are elements within it where it is really colourful and excited, which is also what we wanted to show - rather than a dark video about war, because the song itself also contains the theme of love. We have also portrayed the theme of war and fighting through fencing, however we haven't linked this in the digipack because we thought love was the most important and common theme throughout. However, to show a little theme of power that links to war, we have represented her as strong and fierce through her emotions and this links to her fighting in a war of love possibly.

# data[].attributes.body
The black and white contrasts with the pastel pink colouring in the background. The background colouring suggests that she can also be portrayed as bubbly, showing a binary opposite of being fierce too. The title of the album also connotes a strong, negative effect, which contradicts with the bright colour behind it.

# data[].attributes.body
We have shown her to have a fierce facial expression and this can show the strong independent woman, even fighting for her man in the video she doesn't need help. The audience can decode what we have encoded for them by them noticing that she is holding power in herself.

# data[].attributes.body
On our digipack, on the front cover we have represented our artist as again strong and independent. We have used the same image on the magazine article too to keep the continuity as a way for the audience to remember her. We used this to capture her facial expressions as well in the music video by using close up shots of her face as she sings.