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National Marketing Director Illegally Accepting Foreign Contribution

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Many companies became more well-known and popular by publishing advertisements to the public to reel in their customers. Colors and familiar places attracted buyers to use their product. In this source, Coca Cola illustrated the industrial boom of the 1920s and the improvement of manufacturing. Also the use of showing a well-dressed, successful man entices people to want to be like the upper class. Appealing to all people wanting to be rich, it is implying that drinking Coca-Cola will improve their daily lives. This ad can also symbolize patriotism by saluting the city the man is proud of. Many advertisements in the 1920s used characteristics to appeal to their consumers and persuade them to buy their product.

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Before the 1920's, products were made individually by hand, people were poor, entertainment wasn't a big deal and purchasing products for pleasure was nearly unheard of. During the 1920's, however, all of this changed. The assembly line was invented so products were able to be made much cheaper and more efficiently. People started earning more pay and having extra money to spend on goods other than just food, housing, and clothing. The economy was booming. People started making advertisements for their products and putting them in newspapers, showing them on television, and airing them on radio stations. All over, people were producing items they thought America would want to consume, and selling them to them by prying at their emotions. American's started living lavish lifestyles in the 1920's, wanting to own the newest, and best, items for their homes. Not only did they want the best stuff, they wanted to look the best, as well as have the best lives. Companies appealed to these wants by producing goods they knew consumers would buy, if they thought it would make them better. For example, they sold cereal saying it would make your kids behave better, toiletries to make you prettier, shoes to make you run faster, and razors to make you more manly. America's desire to be great is what caused such a drastic change in the 1920's.
Consumerism is what allowed our economy to flourish prior to the Great Depression. Society was changed drastically in the 1920's thanks mainly to these two things, consumerism and advertising. New businesses arose all over and were able to thrive and entertainment became a huge deal. Movie theaters, shopping malls, sports arenas, and more places we know so well today came about, thanks to this desire to buy. Our culture was changed for these reasons, and music became a big hit as well. People were willing to buy almost anything if they thought it would make them happy. Advertisers knew that this was the case, so this time period was almost seen as the birth of intense advertising. Advertising was able to increase consumers want for things, the two relying on each other to be successful. It was not only during the 1920's these two things were seen influencing society, though, it has been going on ever since. Even today we live in a society in which we spend, spend, spend. Wether it be new phones, cars, clothes, toys, or tv's we always want the best. America spend's more money than any other nation in the world, and advertising still plays a major role in that. If we turn on our radios, watch tv, go to a sports game, or even drive down the road, we see advertisements everywhere. Nowadays they may be less misleading but the fact still is, without consumerism and without advertising, America would not be the thriving, successful nation that it is.

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This primary source is a clipping from a newspaper. It is titled, “Fat is Folly”, so we know that this advertisement is appealing to women thinking they are fat. It is an ad for something called La Parle Obesity Soap. The article says that this soap is used to reduce fat without dieting or working out. We know that it is impossible to lose weight from a bar of a soap, but this ad is just trying to persuade people to buy it. It also says that it’s absolutely harmless and never fails when directions are followed. The sentence “when directions are followed” applies to the consumer that if they do not see a change, they are the one doing something wrong.

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Primary Source: Type-writer Advertisement 

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Primary Source: Type-writer Advertisement 

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The 1920s improved the advertising system by putting ads in newspapers and flyers. For example, this primary source displays a type-writer for the company Shipman Ward Manufacturing Company. A description is shown of how to use the product and the price of the product. In addition, this ad offers coupons and a down payment opportunity for the customer. The down payment allows the consumer to only pay three dollars at first, but requires the purchaser to pay more as time goes on. Also, a 10 Day Trial is applied, giving the buyer a warrantee on the product. This type-writer advertisement is a good illustration of how consumerism and advertising improved in the 1920s.

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During this time period, mothers started to find themselves isolated from traditional family values. They wanted something that would help fix the problems they were having. Advertising stepped in to fill this, telling women whole grain cereals were vital to children’s health and toothpaste was the key to sexual appeal. Consumerism was said to be the shiny path to modernity. The more you bought, the happier you would be. People started educating others on purchasing decisions and people started clubs based on consumerism.

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Consumerism facts, information, pictures | Encyclopedia.com articles about Consumerism

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Get information, facts, and pictures about Consumerism at Encyclopedia.com. Make research projects and school reports about Consumerism easy with credible articles from our FREE, online encyclopedia and dictionary.

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Connection to Topic with Real World Issues Today

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Connection to Topic with Real World Issues Today

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In the 1920’s, American companies improved their systems by increasing income and persuading their consumers with advertisements and large posters to reel them in. Even today businesses use advertising and marketing to improve their companies. This website displays ads similar to what they used in the 1920’s, however, with more color and new technologies.

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Whether you're a small business owner looking to advertise your wares, or an aspiring advertising professional looking to launch your career at an ad agency, we've got expert insights into the wide world of advertising. Learn the structure of an ad agency, get best practices for advertising in various media, and keep up on the latest news and analysis from the advertising world.

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Consumerism-  the theory that an increasing consumption of goods is economically desirable; also:  a preoccupation with and an inclination toward the buying of consumer goods

Target- A particular market segment at which a marketing campaign is focused.

Persuasion- the action or fact of persuading someone or of being persuaded to do or believe something

Consumer Activism- activism undertaken on behalf of consumers, to assert consumer rights

Consumption- Consumption of goods and services is the amount of them used in a particular time period.

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the activity or profession of producing advertisements for commercial products or services

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protection or promotion of the interest of consumers

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How did Living Standards change in the 1920's

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How did Living Standards change in the 1920's

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In the 1920’s, companies began hiring psychologists to study people’s minds, so they could find out what advertisements would appeal to them. Doing this, they were able to convince the public that buying these products was an absolute necessity for their daily lives. Advertising grew with the rise of mass culture. As television shows and radio networks became more popular in this time period, so did advertising.

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How did living standards change in the 1920's?

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Companies began hiring psychologists to study the way in which their products appeal to people's mind. "Advertising a product changed from simply announcing the existence of a product in a dull,...

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The Rise of Modern Consumerism and Advertising

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The Rise of Modern Consumerism and Advertising

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The invention of the conveyor belt allowed production time to decrease drastically, as well as prices to drop. The 1920’s economy was also dependent on consumers, which is why advertising became such a big thing. Advertisers focused on people’s insecurities in order to sell them products, using words such as beautiful, socially acceptable, and attractive. Lavish lifestyles were also becoming a big deal, so more and more products were being purchased by consumers.

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The invention of the conveyer belt allowed swift production of goods, advances in available materials like plastics lowered production costs, and more effective advertising methods turned the producers of the goods into consumers too.

The 1920s Economy Was Dependent on Manufacturing Consumers

The outdated values of the Victorian Age were shifting. Those ideals of "thrift" that were so prevalent in the Victorian Age began to erode in the Edwardian Age.

Advertisers waged war on everything from feminine odor, bad breath, sweating, unmanicured fingernails, obesity, etc, positioning their products as the cures for these problems.

These 1920s advertisements were not only focused on women, bald men, overweight men, hairy men couldn't escape the focus of the advertisers.

Modern ad companies realized, that everyone has insecurities that can be sold to, you just have to find the right angle to focus your lens. The 1920s economy was all about prying the right emotional lever to elicit the right response.

And what better tool to use than the image of beauty?

Movies - The Perfect Advertising Medium?

The rise of Hollywood in the 1920s gave advertisers the perfect medium to market their products to an unsuspecting consumer.

To do this, Hollywood had to create the impression of "the perfect woman" and "the perfect man."

They had to convince the public that their "possessions" mattered, and the illusion was, the more stuff the modern consumer possessed the closer they could perceive themselves to their ideal image of beauty or happiness.

The 1920s economy was dependent on the public's needs and wants, as one advertiser said,

"Without imagination, no wants. Without wants, no demand to have them supplied."

The movies provided the perfect canvas to make people want beauty. Beauty in looks, body, fashion; people wanted what the stars drank, smoked, chemicals they put on their face, how they cut their hair.

What they drove, where they went, what they did once they got there.

All of these things became avenues for smart marketing campaigns.

Plus, as an added bonus, the movie itself was another source of revenue for the economy in the 1920s.

Products Provide Relief From Everyday Life... Or do they?

And with this new idea of "body image" the weight loss industry was established. Bigger breasts, smaller waists, bigger boobs, more beautiful face, yep, there's a product for that

. Fashion, cosmetics, diet pills (some people even went as far as to do the infamous 1920s tapeworm diet).

Slender bodies became the new standard of appearance, this was reinforced by the fashions of the day. No longer were women cramming their large butts and boobs into corsets and cinching their waists.

But they were buying products they could use discreetly at home, rubber garments like "Chin Reducers," "Frown Eradicators," "Neck Reducers," designed to make people perspire at the "problem area."

Everything from food, to creams, to soaps, gum, and vibrators were marketed as solutions to America's new weight problem.

What It Meant To Be A Woman or Man in the 1920s

The American economy famously collapsed October 29, 1929, so apparently the 1920s stock market crash was an indicator that the good times could not sustain unchecked consumerism, yet.

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1920s Economy: Birth of Beauty, Fashion, Consumerism

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The invention of the conveyer belt allowed swift production of goods, advances in available materials like plastics lowered production costs, and more effective advertising methods turned the producers of the goods into consumers too. The outdated values of the Victorian Age were shifting.