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Conducting research so they can be successful at marketing and selling their products

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Understanding the concepts and strategies used to develop specific strategies to a select audience

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Consumers receive goods they want

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Part of the Marketing Mix
Informs current and potential customers about a business's products or services

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Part of the Marketing Mix
Obtaining, developing, maintaining, and improving a product or a product mix in response to market oppurtunities

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Part of the Marketing Mix
It dictates how much to charge for goods and services in order to make a profit

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"Place" Part of the Marketing Mix
It is the process of deciding how to get the product into customer's hands