# data[].attributes.body
•Participation

•Community

•Connectedness

•Shifting power of balance

•Many-to-many communication

•Openness/Transparency

•Disruption

•Peripheral

# data[].attributes.body
- Uber
- Hopper
- Starbucks
- Paypal

# data[].attributes.body
- Requires high level of commitment
- Must be relevant content
- Very time consuming
- Risk of negative public comments / feedback

# data[].attributes.headline
Benefits of Mobile Commerce and Applications 

# data[].attributes.subject
Benefits of Mobile Commerce and Applications 

# data[].attributes.body
- An app which could downloaded on multiple devices
- personal touch - push notification
- Instant contact
- Compelte Access
- Location tracking ( the must have advantage to triple conversations )
- Payments
- Promotional mediums (Omni Cahnnel)
- the future investments towards better customer experience.

# data[].attributes.body
- Dropbox
- Amazon

# data[].attributes.body
- May reduce brand image where customers feel emails are spam
- Cost of email marketing campaign can be expensive
- Hard to keep engagement

# data[].attributes.body
- What it is?
- Established in 2004
- mobile commerce is the buying and selling of goods and services through wireless handled devices
- For Example; Mobile phones, IPads, tablets, laptops and computers.

# data[].attributes.body
- Low cost
- Easy to create
- Easy to share
- Segmentation
- Target fans of the brand

# data[].attributes.body
•sending a commercial message, typically to a group of people, using email.

•Usually involves direct marketing, advertisements, request for business, donations etc

•Meant to build loyalty, trust, or brand awareness

# data[].attributes.body
“Social media describes the way in which content (particularly news and opinion) has become democratized by the internet...  For this reason, it is interchangeably referred to as consumer- or user-generated content.”Cook (2008), p7