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In their cafes, they often misspell the name on purpose so that customers will post

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Spotify has also a really strong brand positioning, so they can easily be associated with music and podcasts. Spotify has opening doors for podcasts and a big investment on online ads.

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As the brand differentiation, the brand communication of spotify is by sending ads based on what the person hears

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The brand is always using it's platform to share it that they aren't afraid of speaking out and stand up for what they believe.

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They post on their social media platforms beautiful photographs and informative content.
They use their photo community in a very skilled way.Photographers from around the world post pictures to get featured on their account.

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They have specific drinks for each Holiday. This image is the Christmas Drink:

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The company uses social media to "sell products without selling", creating an emotional bond with customers and helping the followers build self-belief.

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Unfortunately, in terms of visibility, the digital marketing is becoming more and more popular, making people not care about the quality of the product, mainly from big companies like Nike.

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They speak up for social causes such as Black Lives Matter, Girl Power movement and inclusion of people with disabilities

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Share high-quality posts and popular hastags (#justdoit)

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- They inspire people to achieve their goals.

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It is the most followed brand, only after Instagram and National Geographic.

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3- They pay attention what your followers say about your service
4-They have separate accounts for the stores located in other countries

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The brand differentiation of spotify is that, they make the public feel closer to the platform, by making playlists based on what each pearson hears.

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Shein became such famous brand because it undestands the needs of the new generation(Gen Z).
They choose less popular influencers to promote their brand on Youtube,Instagram or TikTok and those influencers get free products delivered every month and some also get 10% to 20% commission fee.
Shein has an incredibly wide range of products and the delivery is fast and the price is cheap .

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they use their marketing strategy to attract people and increase sales.

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They are inclusive with the LGBTQ+ customers. They attend events supporting this community.

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They are so inclusive

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They have specific instagram accounts for each country, to make the communication easier

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Starbucks gives discounts to the customers

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Spotify has a strong brand identity, such as the logo and the colors of it, that you can associate immediately.

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They give you a free drink on your birthday, a delicious gift.