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A factual description of GiGi allows the target audience to quickly learn the basic facts about GiGi.

The quote from NME helps to build up her star persona.

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On the website Home Page there is the Behind the Scenes video which shows GiGi's star identity by showing what she is really like. Dyer explains how stars become "constructs" so we wanted to show more of her personality to appeal to her target audience.

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GiGi - 'Sit Still, Look Pretty' Behind The Scenes

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Uploaded by Latymer Media2015 on 2016-12-13.

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The music video ends with the simple message that girls should not sit still and look pretty (seen through the different time periods) - but should go into the world and achieve what they want to achieve. Another element of the music video and message is that of time passing: we expect that things have changed, will go on to change- but the open-ended nature of the video also poses the question of are things really changing?

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GiGi helps to free the Girl doll from her entrapment in the status quo and stands up to the male doll-linking to the wider theme of female empowerment

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Seen in her portrayal of  a Land Girl who did typical 'men's work' during the two world wars

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We wanted to connote through GiGi the popular culture that is prevalent at the moment of women not being limited by their gender and breaking stereotypes.

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"I don't wanna be that girl
Who's livin' in a Barbie World.
Could wake up in make-up
And play dumb"

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An immediate reveal of the artist

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GiGi  retweeted Hilary Clinton's tweet after she was defeated in her run for Presidency.

We wanted GiGi to have similar political beliefs to the ones Clinton represented such as equality and female empowerment

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Showed our target audience more of GiGi's personality.