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It's amazing how they can give off a sense of luxury while still being appealing to younger generations by using comedy to convey the message.

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"We're not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but we are insinuating it."

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Makes the product look and sound like something important to make your life much better.

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Gives a sense of richness, power, class, passion, makes you think of the romantic idea of men from old movies.

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the commercial has really soft colors (low saturation) in the background compared to the product which is a strong dark red (accent).

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comical old commercial feeling, talking to the audience directly

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Vintage TV Commercials from the 1940's & 50's (7+ ads)

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Collection of old television commercials from the 40's & 50's Band Aid Gillette Blue Blades Reach for the Remington - Electric Shaver Gillette Super Speed Razor Mum deodorant, now with M-3 Pepsodent tooth paste - You'll wonder where the yellow went when you brush your teeth with Pepsodent Dodge cars - Proud in Service, Swift and Mighty in Action

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has a recognizable jingle when the logo appears

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Direct key messages throughout the commercial: "The man your man could smell like" and "Smell like a man, man" and "Anything is possible when your man smells like me"

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The actor talking directs the attention where the commercial wants you to look.

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The commercial starts in a a normal bathroom that turns into a romantic/resort setting.

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diamonds = old spice

the boat = perfect holiday
tickets to that thing you love (perfect date)
horse = prince charming
He's showing off his body and the clothes he's wearing give off an idea of richness and class.

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Uses associations between "what a woman wants" with the product.

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Make your woman happy by buying this product.

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It's funny so that it makes you want to watch it again.

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It addresses ladies but subtly advertises to men in a "this is what your woman would like" kind of way.

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Selling body wash for men

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Old Spice | The Man Your Man Could Smell Like

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Antiperspirant & Deodorant

Body Spray

Body Wash & Bar

Fragrance

Shampoo

Styling

for men