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Emilia ja Susanna

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Sirpa

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Consumers search information and evaluate alternatives before making decisions.

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Purchases are directed by the brain. The brain does not think what he actually needs but what he wants and he likes.

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Nico ja Jouni

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Sakari ja Akseli

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Mira Kekkonen

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This example shows that people tend to buy more when the prices are reduced and when they see the word: SALE.

All the candy and chocolate next or before you are going to pay are very attractive for customers. --> impulse purchase

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Everybody goes crazy during Christmas time

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Vilma Siltala & Henna Savolainen

Buying behaviour process