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teacher's day
beginning of the school year

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Week 1: Drive awareness of brand, use leading questions and develop curiosity about the product or service.

Week 2: Maintain brand awareness, post about individual product attributes and answer questions.

Week 3: Introduce individual user stories and testimonials, invite enquiries to develop leads and answer questions.

Week 4: Communicate the main product messaging, post reviews and promote special offers to drive sales.

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RAISE AWARENESS
mentions
reach
retweets

SALES
reach
referral traffic
revenue

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Reflective learning goes beyond simply reading and completing the content of this course. It requires you to really think about what is being said and compare it with your current experiences, or even test things out in practice yourself!

1. Read the content.

2. Think: Can I find an example from my experience that either supports or differs from this?

3. Share any thoughts you may have in the comments box and read the comments by others.

4. Participate: Has anyone said anything very interesting? Is there anything you can add to their comment?

5. Try it out for yourself: go out and apply what you’ve learnt.

6. Think: How did your experience go? What worked well and why? What could be better for next time and why?

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1. Experiment with tone of voice. If you don’t have a particular tone guideline, think about how you could use words to explain, persuade, boast or support.
2. Try things out. Rather than trying to get it right first time, write a couple of versions and see which phrases or ideas seem strongest.
3. Mix things up. Don’t be afraid to play with words, use a combination of short and long phrases, and even use well-known sayings or references to help make your point, if appropriate.
4. Stick to the point. Remember that you can be creative, but you also need to deliver the required information, so don’t let your central point get lost.

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This company has a marketing department.

The main marketing team is based in London, with smaller teams in Lima, Miami, Accra and Bangkok.

There are 50 people in the whole team.

The team is responsible for all marketing copy and materials, including websites and so on. They also handle campaigns, alongside the advertising team.

Projects are allocated to staff with relevant experience.

Team members have a range of industry experience and some members have been in the company for a significant amount of time.

Version 1:

At MegaCorp, we believe that marketing makes the world go round. Our global team spans every continent and almost every timezone, meaning we’re always working to bring our client’s products and brands to life. With expertise in all aspects of marketing, we’re well-equipped to deliver digital, print and in-store experiences and promotions which your customers will love.

This version draws inspiration from the team’s locations around the world to present them as world-wise, experienced and a safe pair of hands. The opening phrase is bold and uses a well-known phrase to underline their stance. Using words and phrases like experienced, expertise, well-equipped shows confidence and is reassuring to potential clients.

Version 2:

Megacorp’s global marketing team delivers effective customer-focused solutions for clients across a range of industries. From Farming to Pharmaceuticals and from Lingerie to Loyalty cards, we’ve seen and done it all. With over 100 years of marketing experience between us, we’ve got the skills you need to take your brand to the next level.

This version emphasises the different sectors they’ve worked in, to show breadth of experience. Naming specific industries piques the readers interest, and using a small amount of alliteration (Lingerie/Loyalty etc) gives the piece a sense of rhythm. Using “we” is inclusive and engaging, too.

Version 3:

Meet the MegaCorp Marketing team. We work hard and play hard. We like eating out and ordering in. We travel, explore and learn. We question, challenge and create. Wherever we are, we’re on your side.

Derek is our Head of Global Marketing. “I’ve worked at MegaCorp for two decades and I love the range of clients and campaigns we have” Miriam is our Client Services Manager, based in Accra. “My favourite campaigns? Anything involving food!” Ash is our Digital Solutions Developer, based in Bangkok: “If I was a beverage, I’d be an espresso. Short but packed with energy!”

This version is more playful than the others. It personifies the team through describing their collective habits and passions, and it gives each member of the team a voice by using a quote. You can imagine what this would look like accompanied by photos of each team member. It also uses short sentences to make the text more impactful.

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The core elements to any social media campaign

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The core elements to any social media campaign

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1. Research: You should understand the current context, strategy, competitors.

2. Audience targeting: Who is this for? Are they already connected to the company somehow, including via social media? Is this a new audience specific to this campaign?

3. Content type and format: Are there any platforms, formats, details of content which can be adapted from other marketing activity? Will you need to generate new content for social media?

4. Determine the key message(s): Stick to one consistent message and associated hashtag(s) to avoid diluting impact.

5. Measurement: Determine the metrics and benchmark, if needed. Set up campaign-specific measurement tracking.

6. Promotion: Think about how to remain visible to your audience in the crowded social media space.

7. Content scheduling and calendar: Think about when, where, and what will be released. Balance promotional activity with other activity happening within your social media strategy.

8. Engage with audience: Listen to feedback, answer questions and engage in other ways as appropriate.

9. Monitor and refine throughout the campaign.

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Raising awareness of brand or product, but also of a specific issue, for example in the case of charities.

Calling for action by asking the audience to do something, including: fundraising, asking for input to reach a particular target or threshold.

Boosting traffic by increasing the number of people visiting or using services, such as downloads, which might also include sales on or offline.

Developing a connection with the audience through engagement.

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Different social media platforms can be used for different elements of a campaign, and to connect with audiences in a variety of ways

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Different social media platforms can be used for different elements of a campaign, and to connect with audiences in a variety of ways

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Twitter is a good platform for short form, real-time, fast-moving conversational content with high interactivity.

Instagram is a more visual platform, but can be effective for storytelling and connecting people with ideas, brands and opportunities in attractive ways.

Facebook is good for content sharing of various types, especially viral short form content. It can also be effective for connecting with communities of interest and location

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audience insight - understanding who you are targeting and what their needs are

SMART social media goals - specific, measurable, achievable, realistic and time-based - which are aligned to the overall business goals

the platforms that meet a range of audience needs

analysis of the current situation, competitors, opportunities, etc.

clear guidance on the content strategy, including what to post and where.

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tone

language

intent

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What Makes Content Go Viral? 3 Experts Weigh In

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What makes content go viral? We asked 3 experts to weigh in.

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objects

people

places

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online research

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surveys

emails

cold calls

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Find 3 Facebook Groups that cater to your audience

Grammar (English) Learning On Facebook

English Learning Group

B2 FIRST | Cambridge English (FCE) Preparation Group

Find 3 YouTube channels that cater to your audience.

Learn English With TV Series

Cambridge English

Closely Observed English

Find 3 other websites/forums that cater to your audience

Flo-Joe

Exam English

British Council

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Find 3 Facebook Groups that cater to your audience

Savvy Planners

Planners & Journals Sales Swap

Planners With Manners

Find 3 YouTube channels that cater to your audience

The Planner Channel

Passion Planner

Planning with Bumble

Find 3 other websites/forums that cater to your audience

https://www.personalplanner.com/US/

https://www.target.com/c/planners-calendars-school-office-supplies/-/N-4yiie

https://www.onestopplannershop.com/life-planner

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Words My Way

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Creating suspense (warming up the audience)

Multiple social networks

Content

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CONTENT
create content for multiple levels and multiple skills

There isn't a similar product on the market.

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voice

style

place

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Efficient

Creative

Confident

Smart

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What is the broadest circle of prospective customers?

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What is the broadest circle of prospective customers?

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Language learners

Self-driven language learners

Exam preparation?

Anyone who wants to boost their language learning experience

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For (target customer) Who (statement of need or opportunity) (Product name) is a (product category) That (statement of key benefit) Unlike (competing alternative) (Product name) (Statement of primary differentiation)

For language learners Who want to add structure to their learning process, LWTD Design is a learning aid design company That helps people make their learning process more efficient through structured note-taking as a supplement to traditional textbooks, workbooks and notebooks.
LWTD Design supports your learning process by giving it a clear structure.

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We want to help others organize their notes more efficiently

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As teachers and students at the same time, we understand learner's needs from both points of view

We offer to support your learning process in a clear way and the way to organize your notes in an efficient way

Our notebooks support your learning process by giving it an efficient structure and a clear outcome

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Providing a notebook which has clear sections to be completed as a part of a course / language level. It provides clear structure which enhances learning and saves time.

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When learning a new skill people often take notes in their notebooks in a linear way without any structure. It's difficult to find particular information in that way, especially after longer time. Moreover, there is no structure to it.

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What pain points are these customers experiencing?

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What pain points are these customers experiencing?

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They have a notebook, but they can't find anything in it.

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Why does your business make the world a better place?

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Why does your business make the world a better place?

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For LWTD design, the world would be a better place if learners would be supported in taking their notes with a clear and structured frame.

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(funny - short shorts)

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We offer more variety in terms of specific planning needs

Our planners are visually pleasing

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We make planners so we could help others organize their lives in an efficient way and reach their goals

We make a variety of planners so everyone can find the one that will fit them

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For people Who enjoy organizing their private or business lives LWTD Design is a planner design company That meets everyone's planning needs Unlike uniformly designed planners you can usually find.
LWTD Design creates a variety of planners to cater everyone's needs in terms of content as well as appearance, in order to help you organize your life and reach your goals.

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Millions of KDP planners are available on Amazon and elsewhere.

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There is a great variety of purposes and covers...

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...however there isn't a great variety of visually pleasing or functional insides.
Our planners are:

more beautiful

more functional

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voice

style

place

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Nurturing

Creative

Friendly

Resourceful

Offering planning solutions (Kanban...)

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What is the broadest circle of prospective customers?

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What is the broadest circle of prospective customers?

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Everyone who likes to use a planner

Anyone who buys planners online

Anyone who wants to organize their life better

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What pain points are these customers experiencing?

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What pain points are these customers experiencing?

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They can't find a planner which is specific enough for their needs.

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Creating a wider range of planners in terms of content and appearance or even customized planners.

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Most of the planners found nowadays are very general and don't provide a frame for people's particular contexts.

The design of most of the planners you can come across is quite uniform and unimaginative

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Why does your business make the world a better place?

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Why does your business make the world a better place?

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For LWTD Design, the world would be a better place if everyone's planning needs would be met.

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Traffic on website - direct all social media to website

Re-targeting

Email funnel

Warmed-up audience

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CONSISTENCY!

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WEBSITE

FACEBOOK

INSTAGRAM

TWITTER

PINTEREST

Automated posts:

Buffer

Hootsuite