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Central Route

Harry Roque was asked if buying vaccines from Pfizer was ok due to the to deaths reported and he said its ok, "no vaccine has a 100% efficiency rate and any protection is good.".

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Peripheral Route (Fear)

Harry Roque says that due to having a more infectious variant of COVID-19 people would rather get a vaccine made by those who are giving rather than wait for the ones made by western countries.

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Artistic Proof

Harry Roque states that the only way that they will cancel the shipment of vaccines is that if the FDA says that they are unsafe.

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Artistic Proof

Harry Roque was asked if the confidentiality agreement can be lifted, so they would know the price of the vaccine, he answered no, based on his years as a lawyer.

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Inartistic Proof

Harry Roque was explaining the effectiveness of the vaccine based from what he learned from doctors.

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Inartistic Proof

Harry Roque was asked "if the president wants to be vaccinated first?",  he said no as he wants people less fortunate to go first as he wants people to feel safe.

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This is a mental shortcut  that accepts or rejects a message based on irrelevant cues (humor, fear, aesthetic, desire, etc.).

Low Elaboration, Unimportant Issues, No Evaluation.

Making decisions without thinking about it much.

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The viewer/audience thinks about the message extensively and Critically.

Generally aimed towards people who need a strong argument to persuade them.

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This theory was developed in the 80's by Richard E. Petty and John Cacioppo.

The routes to attitude change are the Central and Peripheral Route.

These affect the effectiveness of the message.

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External Proof are proofs that are created by the speaker.

There are 3 types: logos, ethos, pathos.

Logos (logical) Argumentation or create meaning from something.

Ethos (ethical) Source credibility.

3 factors of source credibility being: perceived intelligence, virtuous character, goodwill toward audience

Pathos (emotional) evokes feelings or emotions of the audience through speech.

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Inartistic Proofs are proofs that are not created by the speaker.

For example these are proofs that are taken from Documentation such as contracts, possibly, Video footage etc.

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Aristotle was a student of Plato.

The development of his view on rhetoric tends to focus on public speaking situations concerning affairs of state, but can be applied to other situations.

The means of persuasion are inartistic (external) proofs or artistic (internal) proofs.

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Aristotle Theory and Elaboration Likelihood.

https://www.youtube.com/watch?v=P3to76bG880