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I want to understand how marketing and history work together to create the societal norms we know today.

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Before the studies and the knowledge we know today, cigarettes were encouraged to be used as a social norm. Now they can cigarettes can no longer be advertised unless they have warning statements.

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Sexism was still a prevalent issue in the 1960s and advertisements such as this one used that to create the social norm about family roles.

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The beauty company Dove created a beauty campaign challenging the long marketed social norm of beauty (skinny, tall, long hair) by showing all women of different sizes, shapes, and colors are beautiful and empowering.

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World War II started in 1945 and the beauty industry used this in their marketing campaign for products. During the war, women were expected to help their country while looking their best.

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High beauty standards are advertised to young women.