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Jhene by the sea in her video (the first minute is the most useful part of the video)

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The background and entire theme for her website is an underwater theme

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Underwater theme on website

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Jhene walking towards the sea

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Jhene in the sea water

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Edited sea in background

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Dramatically featuring the sea

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In the sea

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Posing in front of the sea

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By the sea

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In the sea

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Jhene Aiko was a great reference point as she has a very synergistic brand, across many formats and texts. She has a motif of water/the sea throughout her campaign, evident in the many texts shown here.