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Content

Designer/Programmer

Eloqua & Campaigns

Preferred Vendors

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1. What's the solution focus?

2. What content and in what form is available to support the solution?

3. What's the ideal target profile criteria (what's the size of the target market and is it net new or customer or both)?

4. What are the timeline expectations.

5. What are the oppy pipeline revenue goals?

6. What is the marketing budget?

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Does your customer need you?

Does your data give you the right picture?

Does brand message have resounding clarity?

Does your buyer trust you?

Does the company have strong charecter?

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Universal Lead Definition

Sales Enablement

Needs Based Engaging Content

Sales Driven Marketing Strategy

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Right Contact

Right Company

Need/Painpoint

Has Intention

Others - Timeline & Budget

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Build strategy based on planned marketing channels

1. Set Goals

2. Track Success

3. Analyze your audience and your offering

4. Assess your team and its structure

5. Design a Framework and build your Plan inside it

Build trust and advocacy

Develop persona - create and map content to buyer journey

Dont forget to develop editorial calendar

Refresh, Recycle, Repurpose, Refinish, Recreate

Be diverse, informative educational and entertaining

email tips, blogs, press releases, use cases, e-books, data sheets,

case studies, white papers, webinars, and events, product launch,

third party analyst, infographs and videos

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Prospect Universe

Data validation & Hygiene

Lead Gen Execution

Lead Track Score Diss & Analyze

Nurture / Cultivation Streams

Data Refresh

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Search and social advertising and PPC

Retargeting

Social Marketing
SEO

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Email, Call Center, and Direct Mail High Impact Multi-Channel Virtual Events Events, Trade Shows,  and Conferences

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Drive engagement

Profile survey needs

Optimize content & cross promotion

Track, score, and analyze

Nurture based on buyer journey

Marketing infrastructure & sales enablement
Eloqua Integration

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Integrated marketing execution with automated workflows for lead generation & management feeding CRM integration