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"I love a happy ending" While this might not be a blatant sexual message I still think it's interesting. This ad shows us society's expectation about what girls should worry about. It says that girls should focus on having lavish, beautiful hair to be a "girl" and with the possible sexual reference, it shows us that girls are meant to be sexy and objects.

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Woman are expected to do their makeup and if they don't they aren't feminine or attractive. Although the look of this girl is unobtainable because of photoshop, the customer believes it is. While this ad does display society's expectations I chose it for another reason than just the makeup. This women is doing the "mouth open" pose and it is repeated again and again throughout the magazine. After thinking about it for awhile I believe its because it's deemed seductive. It's a sexual pose that sells the product.

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This ad stuck out to me because of Jean Kilbourne's Killing Us Softly 4. She emphasized that men find innocence sexy and kids are often sexualized to sell a product. In this advertisement for YSL makeup, it features a young looking girl with flawless skin. This ad tells us that girls should feel the need to look young/be innocent to be attractive, which obviously is the most important thing for a woman.

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There isn't a single girl in this entire magazine that has a pore on her face. Flawless skin is emphasized throughout all the ads and portrays a look that just isn't possible. It shows how woman are expected to have flawless skin. This photoshopped unobtainable look gives girls a false hope that this skin is achievable, leading to depression/body dysmorphia.

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Woman should worry about their fat/calorie intake and need to be skinny. I mean come on, after all the extremely skinny girls shown off in this magazine emphasizing the importance of beauty, this ad represents society's expectations of how a women should eat. Woman should eat low fat snacks because if they aren't skinny they aren't attractive and being attractive is all that matters.

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This ad really encompasses everything into one. Sex, Money, fitness, sports, and looks. Gian-Carlo Stanton, a baseball player is shown with his bat. Men want sex, money, and to be in shape. Society expects men to fit into the role of being the provider for his family. Hegemonic Masculinity shown throughout the magazine.

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Men are expected to be strong and "manly". A way to achieve that is by working out and drinking whey, a supplement used multiple times within the magazine. It shows a strong man's body with a super manly wolf tattoo. Society's expectations are if you're a guy, you need to workout and have biceps the size of an average humans thigh.

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Boys like their toys, according to society. This ad shows us that men are expected to be "handy" and love building things. Men should care about woodworking and house remodeling.

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Men love adventures and exploring through uncharted territories. Men need super strong durable clothes to be able to do their 10 mile treks everyday. Society has associated men with the outdoors and expects them to love the activities that follow that theme.

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This one was hilarious to me. It's an ad about what the appropriate age to watch Goodfellas is for boys. This ad shows us how society expects men to love the mafia and vulgar things. Although the movie Goodfellas is regarded as one of the greatest films, it is the stereotypical movie for manly men.