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Offering very popular items for sale at below-cost prices.
Ex. Back to school specials
Black Friday deals
Rebates and coupons
Khols does this

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Set a consistent basis.

Ex- Walmart

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Suggests a bargain and helps increase sale volume.
Ex- 3 for $.99
Walmart does this

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Sets higher than average price to suggest status.
Ex. luxury vehicles
Car lots do this

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Odd numbers convey a bargain image- $9.99

Even numbers convey a quality image- $50.

Ex- Dick sporting sports

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Refers to price adjustments required because of the location of the customer for delivery of products.
Ex- Pizza Hut. Pick up the pizza is cheaper then having them take it to your house.

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Several complementary products sold at a single price.
Ex. Cell phones: The bundle usually include a case, screen protectors, and a car charger. Rather than purchasing each item separately, they will build you a bundle with the case of your choice and give you all three items at a discounted rate.

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Sets the price for one product low but compensates for that low price by pricing the supplies needed to operate that product high.
Ex. Printer with cartridges
Razor Blades & Razors
Cell Phones & Calling Plans

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Companies will attempt to increase the amount customers spend once they start to buy.

Ex- airlines will charge for optional extras such as guaranteeing a window seat or reserving a row of seats next to each other.

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Offers merchandise in a given category prices.
Ex- Dollar Stores: all merchandise is $1. Some dollar stores also offer merchandise that is less or more than $1.