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A course description tells about how ethnography works when dealing with media. When studying media, we need to understand fully what real people perceive, use, and respond to media.  Dr. Maximilian C. Forte, who teaches at Concordia University in Montreal wrote in his class description, "For the purposes of this course, “the ethnographic approach” involves direct immersion by the researcher in a given social setting, learning the “cultural norms” directly, and then producing first hand accounts based on personal observation and participation. The basic question of this course is whether ethnographic approaches to studying people’s engagements with modern mass media can help us to understand more about the social and cultural effects of mass media at the ground level, as well as how media consumers and producers shape their own understanding of mass media. We can thus amplify what we learn about media beyond what we might learn from surveys and from deconstructions of media messages. We therefore study the actual media effects in the lives of real persons, as producers, consumers or brokers for modern media."

Forte, M., (2011, January 5). Media Ethnographies. Retrieved from https://mediaethnographies.wordpress.com/

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"So, for example, a student sitting at a computer can now open multiple programs and move between web pages, video games, music, video clip from movies, and, yes, even printed text"

Williams, B., Zenger, A., (2012). Introduction:  Popular Culture and Literacy in a Networked World. Retrieved from New Media Literacies and Participatory Popular Culture Across Boarders.

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"Technologies that allow an individual to not only access popular culture tests from around the world in a instant, but also share, comment on, and remix those same texts alter the way the individual perceives popular culture and alter his or her sense of agency in regard to the texts. "

Williams, B., Zenger, A., (2012). Introduction:  Popular Culture and Literacy in a Networked World. Retrieved from New Media Literacies and Participatory Popular Culture Across Boarders.

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I decided to use the same Instagram to demonstrate mode of enactment. She dresses up as the characters from American Horror Story. This is her way of participating in the fan world that she loves. This is her as Winter Anderson, the sister of the main character Kai Anderson. She dressed as her for Halloween.

Fuller, A., (2017, October 31).  Oh dear sister // I had to go as my fashion icon, Winter Anderson. Retrieved from https://www.instagram.com/p/Ba7ZYNglAcN/?taken-by=dreenalyse

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This Instagram is filled with Adrienne Fuller's artwork from her drawings and face makeup used to illustrate her love for American Horror story. Each season that comes out, more artwork is shown from these stories. This is one of her pieces from the most recent season called "Cult." This is her illustrating a man who was tortured by having nailed put into his head.

Fuller,  A., (2017, October 5).  The medulla oblongata is the body's on-off switch. Retrieved from:  https://www.instagram.com/p/BZ4-WLnly51/?taken-by=dreenalyse

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"I spent 14 hours writing an rewriting this article. The reason I have chosen to post it to this site is because ever since I started listening to Shinedown ( I think it was 2004), I have sensed a very strong effort in the songs for people to show respect towards those who are mentally ill. As well as encouragement to not let your illness hold you back from your dreams.

Unfortunately American Horror Story has chosen a different approach, and I have detailed my feelings and perceptions on my blog, and invite the large number of mentally ill people who come to this forum to check out this article, and social network it wherever you can." (http://www.shinedown.com/forum/american-horror-story-discrimination-against-people-mental-illness)
This article is a person who is fighting against one of the seasons because it hit hard against something that he believes strongly about, mental illness.

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https://youtu.be/T8VxYorF3uI
Fans use the story line to create an African American casted scene from the First season, thus showing how they would react to being told that someone died in that house.

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"It may seem as if basic or flip phones are a thing of the past, given that 73% of teens have a smartphone." (Pew Research Center, "

How having smartphones (or not) shapes the way teens communicate",

2015)

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"Nearly eight-in-ten online Americans ¹ (79%) now use Facebook, more than double the share that uses Twitter (24%), Pinterest (31%), Instagram (32%) or LinkedIn (29%)." (Pew Research Center, 2016

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"83% of online Americans have used the internet to pursue their hobbies; The size of the daily online hobbyist population has increased substantially in the past five years." ("Pew Research Center", 2014)

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"Over half of internet users now say the internet would be “very hard” to give up. And among this devoted group, 61% said the internet was essential to them, either for work or other reasons. Translated to the whole population, 39% of all Americans feel they absolutely need to have internet access." ("Pew Research Center", 2014)