# data[].attributes.body
cost
reach
frequency
lead time
creative brand and coporate fit

# data[].attributes.body
set objectives
determine the budget
develop the creative strategy
select and scheduled media
develop the creative concept
produce the advertising
evaluate the plan's effectiveness

# data[].attributes.body
account executive - a business executive who manages the interests of a particular client, typically in advertising.
account planner - work closely with agency accounts and creative staff, producing briefs to ensure campaign ideas and strategies are effective and targeted to the right audience.
media planner - identify which media platforms would best advertise a client's brand or product.
art director -  is someone who is responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions.
copywriter - a person who writes the text of advertisements or publicity material.
creative director - are the creative leads at advertising and marketing companies, working with designers, artists, copywriters, sales teams and marketers to create a vision for products sold.
producer - a person, company, or country that makes, grows, or supplies goods or commodities for sale.

# data[].attributes.body
a company that specializes in creating advertising

# data[].attributes.body
corporate advertising

# data[].attributes.body
product advertising

# data[].attributes.body
brand advertising