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It has started the Uberpool initiative which is helping to reduce traffic and save fuel. #SolveTraffic

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Solve Traffic, Together | Uber Philippines

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Started off with this simple question --- "What's wrong with the current system?" By showing how expensive and inefficient the current taxi system is, Uber proved itself to be the best option in this industry.

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People are inherently lazy and Uber knew this from day one and focused their deck on showing how the service reduced user friction through one-click pickup, cheaper prices (to make you want to use it more), GPS tracking, and the chance to rate drivers to promote exceptional customer service.

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So far the company has experimented with:

On-demand Uber Ice Cream

on-demand roses for Valentine’s day

on-demand barbecue (Texas)

DeLorean rides

UberCHOPPER helicopter rides

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Parth Doshi
Meet Gupta
Dhvani D Shah
Mahir Ghia

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In USA it had an Initial market share of around 9% which escalated to 29% and then was estimated to go to 50% by the end of 2017.

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Uber is currently active in more than 84 countries and 720 cities in the world

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Uber wants to make 10% of its Oregon fleet electric by 2019.

Uber aims for a future of driverless electric cars.

Long distance transport may be the next step for Uber's expansion.

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Uber  began in 2009 as a luxury car service in San Francisco and was valued at $3.76 billion in 2009 and operated in more than 35 cities worldwide then.

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Uber does not have its own cars. The drivers have to get their own cars. Uber only acts as an aggregator and provides business to the drivers making it possible for a driver to spend their day making drives instead of searching for customers.
In return gets a commission from the drivers.

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As a part of it Research and Development project, it has started to build self driving cars.

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Uber has been banned from or has voluntary pulled out of, due to legal restrictions, from the following places: Alaska, Oregon, Vancouver in Canada, Bulgaria, Denmark, Hungary, Italy, Germany, the Northern part in Australia, Japan, and Taiwan.

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Uber has started a viral marketing campaign in India #ApniHiGaadi

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Your car. Your way. Say hello to your very own Uber #ApniHiGaadi

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Initially in India Ola had a larger market share due to their presence in more cities.
In India in the beginning of 2017, Ola had 51.8% market share and Uber just 48.1%.

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Market Share in the beginning of 2017  --> 84%
By mid 2017 - 77% of ride hailing market because of the increase in the number of user of Lyft in USA

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December 2008: Kalanick first hears the idea for Uber at the LeWeb technology conference.

March 2009: Uber is founded as UberCab, a black-car service. Garrett Camp, Oscar Salazar, and Conrad Whelan build the first version, with Kalanick serving as a "mega adviser".

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June 2010: Uber launches in San Francisco. At the time, it cost about 1.5 times as much as a cab.

May 2011: Uber launches in New York City. Uber provided nearly 170,000 trips per day between April 2015 and April 2016.

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December 2011: Uber begins to expand internationally, starting with Paris, France. Funding round led by Menlo Ventures, Amazon’s Jeff Bezos, and Goldman Sachs.

July 2012: Uber unveils its low-cost “Uber X” project to the world. The service debuts at 35% less expensive than the original black cars.

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August 2013: Uber moves into India and Africa.

April 2014: Uber begins its UberRUSH service, which brings bicycle delivery to Manhattan.

July 2014: Uber enters China.

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August 2014: Uber starts its UberPOOL service. It is the Uber version of carpooling.

January 2015: Uber rolls out UberCARGO in Hong Kong, which expands Uber’s service to include all moving and delivery needs.

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March 2015: Uber begins the process of buying mapping startup deCarta, its first acquisition — perhaps to decrease its reliance on Google Maps.

April 2015: Uber launches UberEATS, an on-demand food-delivery service.

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The biggest competitors of Uber are Ola, Lyft, DiDi and the normal taxi

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➢ Route taken- Ability to see the route taken and the driver can also navigate in unknown areas.

➢ Easy payment- Payments can be made through cash as well as card.

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➢ Comparitively cheaper- Uber is cheaper as compared to Ola and Lyft.

➢ Status sharing - The traveller can share his car's current status with his family.

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➢ Quality control- Based on the customers rating and recommendations they improve their services.

➢ Brand name- It is internationally recognised.

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➢ Easy request- Can be requested through the app as well as via sms.

➢ Convenience- It can be called easily at anytime of the day and anywhere you want. One can also pre-book it.

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By mid 2017,  Uber became the leader in the Indian Taxi Market with a 48.9% share and Ola with just 45.2% share.

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Reasons for fast growth  :
1. Cheaper fares.
2. Ability to follow the drivers on the map .
3. Cashless payment

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May 2016: Uber and Toyota signed a "memorandum of understanding"

July 2016: Uber announced in mid-July that it had completed its two billionth trip, just six months after reaching one billion rides.

Uber currently operates in 58 countries and is valued at over $60 billion.

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The main markets of Uber are U.S.A, Asia (especially India and China) and parts of Europe.

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