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As you can see below I made a survey for fans of Raleign Ritchie a pop artist to find out what target audience he attracts. As he isn't a very popular mainstream artist with a massive following i couldn't find his results on YouGov Profiler so decided to do my own primary research thus i sent the survey around via email and social media and found the findings were predominately females aged 15 to 18 in an urban city. I chose to do Raleign Ritchie as he is a pop artist and makes similar music to the type we want to do for our own music videos, thus this will not only allow us to find out the target audience we have to appeal our music videos to but also help us.

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For this one i didn't search an artist, instead i search a whole genre, giving me the approx target audience Grime attracts. According to YouGov Profiler, Grime target audience are aged around 18-24 and are predominately male. This reflects straight on grime artist themselves as they're mostly male aged 18-24 thus shows that they draw in the same type of people this is mostly likely because they can relate to them.

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Justin Biber is a pop artist with females aged 18-29 being his main target audience according to YouGov Profiler, this seemed predictable as he is a young male artist attracting young females. The top locations that listen to his music is New jersey which is an Urban state.

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YouGov Profiler is a website which allows you to search any artist, brand, product and get an accurate profile of their target audience and who they attract.

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One of the first artist i searched in YouGov Profiler was taylor swift a popular American country/pop Singer-song writer. Taylor swift is a well known artist which has won 10 Grammy Awards with several of her singles reaching the Top 10 charts many times and winning Album of the year. Her target audience was surprisingly male aged 18-24 which shocked me as she usually sings songs about heartbreak and love which i thought would have attracted more females. Fans that listen to Taylor swift are more left winged

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Target Audience is a particular group at which the product is aimed at 

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Target Audience is a particular group at which the product is aimed at 

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Every artist, music video, song etc has a specific target audience they aim for. They cater their product around their target audience basing every decsion on whether it would draw them in and catch their attention. Each music genre has a different target audiences for example the target audience for R&B songs would be different (...) compared to the target audience for Rock\Metal (...)