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Creating a main product as well as the addition of ancillary products, exercised my creativity and knowledge of various aspects of the media. It also allowed my magazine on the whole, to mirror and directly present itself as a realistic magazine. Look at any examples of highly professional magazines and they will employ website and billboards to provide a wide platform to their audience. This was my main aim when creating my billboard and website, as I felt that they would work together in a successful way in order to promote my magazine.

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One of the main factors that I focused on in all of my products was the masthead, which therefore became ARTISTA’s logo. This added an element of brand identity to my product and created a recognisable feel to my logo. This being used within various products familiarised the logo with those came across it, whether this be on website, billboard or magazine. The fact that this meant that my logo was the name of my magazine would also be beneficial if one was to Google my magazine, as they would remember the logo and therefore the name. The logo being pasted on each of my products ensures that all of them are connected and work together to create the representation that I want my brand to have.

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Another factor that all of my products share is the use of image within each of them. All of my products use images from the same photo shoot. This means that all of them maintain the same type of appearance and use of colour, adding to this brand identity and connecting them through the way in which all images maintain a similar appearance. This does not mean that all images are the same, however, as in each the model maintains a different pose or is captured in a different type of shot. For example, my billboard used a medium-long shot, whereas my website makes use of close-up shots when focusing on the make up aspect of the model.

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One of the most important parts of promoting the website for my magazine was the inclusion of the website link throughout my other products. I felt that this link being seen throughout my magazine and billboard would be really effective in promoting my website and therefore, allowing all of my products working together to create a better outcome. The first place that I identified my website link within my magazine was directly on the front cover. This meant that when my audience viewed the front of my product the website was presented to them immediately. It is known that the masthead and top-left area of the magazine are the first places that one's eyes directly go to when someone first views a product/document. It's also known that when magazines are laid out in stores, they are often layered in a way that means that only the left area of their cover can be seen. For these reasons, I placed my website link in the top-left corner beneath the masthead. I found this an important place to include my website link as it was guaranteed to be seen by my audience. The main reason I wanted to include the website link on the cover was due to the website supplying a taster of articles from the current issue that will be on magazine stands. If one was to see my magazine in a shop and knew nothing about the magazine but seemed interested, they may hesitate to buy the product or may be unsure as to why they should buy the product. The website link symbolically states to the audience that there is a website available alongside my magazine where they will be able to find more information about the product and therefore be given a taster of articles/the style of the magazine, which will hopefully encourage them to go forth and buy the magazine.

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Other than within my magazine, I also included my website visibly on my billboard. My billboard worked in efforts of promoting both my magazine and my website, which can be seen through the fact that the two larger parts of text are the logo/masthead and the website link. The logo/masthead is probably the largest part of the billboard itself, being the first thing you look at when observing the billboard. This is the effect I wanted to have when creating this ancillary text. If one was to look at the billboard, they would immediately view the word 'ARTISTA', and become curious of what the word represents. It immediately communicates art so will immediately draw in the correct type of audience. They may be unaware as to what Artista is and will hopefully, then, draw their attention to the website link below. This element of mystery will leave my audience wanting to know about the billboard and will them resort to searching the internet and finding my website. From my website, my audience will hopefully be steered towards purchasing my magazine.

I believe my billboard is the perfect way of connecting all of my texts and remains the most effective method of advertising and promoting my product and website.

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A website link can also be found on the Contents Page of my magazine. I felt that this was also a considerably appropriate place to include a link due to a variety of information that can be found on the page. When exploring the page, it is evident that it communicates to the audience that the magazine is rich with a variety of articles and pages that supply them with everything they could want within the magazine. The website link is placed at the bottom of the page, therefore it will most likely be one of the last things on the page that the audience reads. Therefore, an audience member may read the range of contents on the page and will hopefully be impressed by this. If they then go on to read the website link, it will connote that my website is also filled with this range and variety, encouraging them to visit the website. Also, the contents page itself is a frequently visited page within a magazine for when one wants to find a specific article, therefore one would frequently be viewing this link, causing it to become memorable and therefore improving the chances of my audience visiting it

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One of the other connections used to enable my products to work together is the inclusion of elements of my magazine within my website. My ancillary text uses both a navigation bar and a blog tool within the site, promoting the magazine and hopefully convincing the audience to purchase the magazine. Within the navigation bar, the word 'magazine' is one of the hyperlinked pages within my website. This immediately communicates to my audience that Artista is available as a hard-copy product. One of the more important aspects of my website is the blog themed inclusion of certain articles of my magazine. These are further hyperlinked pages of my website and give a taster of the articles that my magazine has to offer. When selecting an article, the reader will be able to read the beginning of the article. This will be in order to entice them into wanting to read on and then becoming almost disappointed when the article stops halfway through. The text then states, 'Read more in this issue of ARTISTA... (available November 2016).' This not only informs the reader of the hard-copy issue available to them but uses this feeling of disappointment to fuel them and encourage them to buy the magazine. The communication of availability of the product also is useful and informative to the audience creating a positive experience and encouraging them to buy or visit the website again.

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Conclusively, I felt that the combination of my main product and ancillary texts was ultimately successful. All of my products worked together in a positive way to promote each other and the magazine as a whole. I also felt that the way in which they promoted each other was useful and informative towards the audience, making the magazine ad ancillary texts easily accessible to them. I am really pleased with the outcome of all of my products/texts and their ability to work together to create a professional and realistic feel.