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The white sheet they used to project colours better

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The white sheet they used to project colours better

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sound effect

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the speed the car was moving at

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to show how fast the car can go using projection lights

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The projection allowed the car to seem like it was moving through different environments

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The projection allowed the car to seem like it was moving through different environments

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Audi used light and colour to make their car desirable

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Audi used light and colour to make their car desirable

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Dynaimc  movement an resolution.
White sheet on the car creates mystery.
Car in different background.
Range of motion.
Shape and innovation of car.

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 also known as video mapping and spatial augmented reality, is a projection technology used to turn objects, often irregularly shaped

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 also known as video mapping and spatial augmented reality, is a projection technology used to turn objects, often irregularly shaped

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the area or environment that the 3D projection will take place

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Size of projection. Projected space.
Projector
Computing software
Indoor/outdoor
Projection placement
Viewing angle
Length/duration of content.
Process of projecting onto a 3d surface.
Advertising and entertaining.