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Staffing Data:
--- Who are all the healthcare professionals that come in contact with patients?
--- What are the staffing ratios for each unit and that units HCAHPS scores?
--- How can BMC South determine employee satisfaction rates?
--- In what ways can BMC South increase employee attitude and happiness?
Core Competencies:
--- How can BMC South analyze customer service experience from admission to discharge?
--- Is BMC South performing at a level in order to achieve a return goal of 90 percent?

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Purpose: To keep patients returning to Baptist Medical Center South for all their healthcare needs.

Ambition: To reach a 90% patient return rate to Baptist Medical Center South after their last hospital stay.

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--- What other hospitals in the area are the competitors?
--- What are the competitors success rates of repeat customers?
--- What are the competitors patient satisfaction scores?

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--- How can BMC South maintain a culture that keeps patients returning for care?
--- Does employees have the resources to provide high quality and satisfactory care?
--- What are all the hospitals and clinics that patients have previously used?
--- How can HCAHPS scores be used in order to increase customer return percentages?
--- What are  the major contributors to patient dissatisfaction?

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Target Market:
--- What is the percentage of patients who return to Baptist South?
--- Where was the patient's last hospital admission or emergency department visit?
--- What are the key reasons patients keep returning to the same hospital?
--- What type of patients does BMC South typically care for?

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--- How can BMC South's budget be used to increase patient satisfaction?
--- How can BMC South's budget be used to increase employee satisfaction?
--- What are the financial incentives for increasing patient return rates?