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One of the first things I did

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Description of the advert

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I could summarise the essence of the college/video in less than 100 bubbles

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I'm going to play this during the whole advert except for the ending. This music will suit the style of footage that will be in the video and will make Aquinas seem more epic.

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I want to play this at the end of the video when the logo is playing to soften the feel of the ending.

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This seems very ridged and set up. I want my video to feel more organic.

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Ringling College Advertising Design Future Lions Entry

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Stratford Upon-Avon College | Marketing Promo | New Brand

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http://www.ncl-coll.ac.uk http://www.facebook.com/NewcastleCollege http://www.twitter.com/NCLCollege With a huge range of courses from entry level to Masters Degree and a multi-million pound campus with state-of-the-art facilities, we are one of the top performing colleges in the UK.

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Embedded word document

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I considered making the video very uni/study based however that's not what makes college such an amazing place to live. It's the people and the atmosphere so I want to show that.

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A lot of school videos focus mainly on education as they should. However because this is promoting a residential college I want to mainly show the events and the fun that we have.

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I know that I want the end to fade into a white screen and display the Aquinas logo on it.

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To finish the advert I could have a tagline that summarises the college. I looked up the translation for our college 'motto' lucere et ardere, but the translations varied. Some of the translations were "enlighten with knowledge and enliven with faith," "rise and shine," "contemplation life alone is not enough; active life alone is vain" and "shine and burn." I don't really like any of these and I don't want to misinterpret the correct translation so I won't use this as a tagline. I'm not sure if I want to use a tag line at all.

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If I do chose the Aquinas idea my target audience would be students finishing year 12 and coming to uni. It would also be their parents as they would have to want to spend their money for the kid to attend. I will target the 17-23 year old by showcasing the fun and social side of college and I'll target the parents by showing the importance we place on study and uni grades.

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I attend a residential college that country kids can live at while they go to uni. I love the atmosphere and the people and I'd love to showcase it. We have lots of facilities like the dining hall, study room, computer room and gym that I could film. As well as take footage of events and parties that we have. I think that this is the idea that I will go with because I love college and filming should be simple.

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Boohoo is an online clothing store and they have video ads. The adverts are really trendy, use slow motion shots and have current music over the top. I could do something like this showcasing a brand of clothes going to interesting locations and having a few of my friends playing around

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1. boohoo

2. rubi shoes

3. lookbook type style video

4. Seafolly

5. Shearers Uggs

6. Antler Luggage

7. Equal pay

8. Gay marriage rights

9. Grill'd - Nordburger

10. Makeup

11. moisturiser add

12. ToyBox International

13. Happiness and self-love

14. Celebrating people of all body shapes

15. Lgbtq everyone is human

16. Young people voting

17. Aquinas College - promotion video

18. Matrics Netball Club promotional Video

19. Bondi Sands

20. PureSmile Teeth whitening

21. Swimwear

22. Sketchers

23. PE Nation

24. Animal Welfare League of SA

25. Women's Community Centre SA

26. Hutt St Centre

27. Water Polo South Australia

28. Morgan Dirt Kart Club

29. Eating disorder diseases

30. Depression help

31. Anti-Smoking

32. Chocolate

33. Racism

34. Concert promotion

35. Band promotion - Josh

36. The Miss Universe Australia pageant

37. Uni SA

38. Dressmaker

39. Designer brand clothes how it's made

40. Fashion designer at work

41. Basketballer

42. Team sports

43. Sophie's Podcast

44. Rob's Radio Show

45. A medieval version of promoting electronics - the new iLog

46. Gambling helpline

47. St Vincent DePaul charity

48. Red cross

49. Become an Ambulance officer

50. Become a Firefighter

51. Youtube channel

52. Fake movie trailer

53. Spoof of perfume commercial

54. Boxing

55. Goodlife gym

56. Importance of exercise

57. Eating healthy - fitness

58. A vet

59. A nightclub

60. Endota spa

61. How to Adult - tax add or insurance add

62. Healthy models in a fashion add/video

63. Become a Pokèmon trainer today!

64. Spoof of infomercials - a ridiculous product for something really easy

65. Acting classes - Actors Ink

66. Children's book promotion "Be Cautious Little Ones"

67. Rose charites

68. World Vision - Sponsor children

69. An adventure park

70. Donald trump as Adolf Hitler done like a political campaign

71. Matte liquid lipstick

72. Foundation

73. Costume store with ridiculous pun costumes

74. Contiki tour

75. Promoting Adelaide

76. South Australia, why it's beautiful

77. Powerful women today

78. All inclusive Barbie dolls: why it's important

79. Pizza

80. Fake reality tv show