# data[].attributes.body
The profiles I found did not match the profiles I had predicted. This could be because the information source I used could have lacked reviews and information of people of different ages and genders due to the sample size.

# data[].attributes.body
Home Alone:
Gender: Female
Age: 25-39
Region: East Anglia
Personality: Bighearted, Motherly, Perfectionist, Sentimental, Gloomy
Brands they Consume: PlayStation, Lotto, Sky One, McVitie's, Beko

# data[].attributes.body
Hunger Games:
Gender: Female
Age: 25-39
Region: West Country
Personality: Analytical, Open, Imaginative, Disinterested, Lack Self-Confidence, Quick Tempered
Brands they Consume: H&M, The Scotish FA Cup, Gillette, Channel 5, Wimbledon Championships, Mars

# data[].attributes.body
The Dressmaker:
Gender: Female
Age: 55+
Region: North West England
Personality: Firm-Minded, Dependable, Leader, Demanding, Cold
Brands they Consume: SKY, Primark, Post Office, Heathrow Airport, Richmond, Debenhams

# data[].attributes.body
Home Alone:
Genre: Comedy, Thriller
Gender: Male and Female
Age Group: 7+
Employment/Social Class: £100+ per month
Brands they Consume: Adidas, Lego, Nintendo

# data[].attributes.body
A specific group of people who a product/service is aimed at.

# data[].attributes.body
Hunger Games:
Genre: Drama
Gender: Male and Female
Age Group: 15-35
Employment/Social Class: £100+ per month
Brands they Consume: Nike, H&M

# data[].attributes.body
The  Dressmaker:
Genre: Drama

Gender: Female
Age Group: 23+
Employment/Social Class: £100+ per month
Brands they Consume: Next, ASOS, Topshop