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What is their mission?
This group's mission is to focus on children's health and education. They achieve their goal through innovative initiatives focusing on prevention and wellness, also educational and scientific research activities.

This group is fantastic because they recieve input front researchers, strategists, practitioners, parents, and community members.

What to take away from this.
The nonprofit organization really focus' on the children, especially showing that conception up to age 3 is the window of opportunity for children to forever understand a lesson.
The organization is very well put together and it is still growing. In the future, they plan to expand to the rest of the country and not just the Mid-South.

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The Urban Child Institute is a non-profit organization dedicated to the health and well-being of children from conception to age three in Memphis and Shelby County, Tennessee.

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This website gives parents several resources to learn what is appropriate to read to their child. Not only does it explain why children need to read, but the website explains why it is important for parents to read to their children at very young ages. Some people believe you should read to their child before birth, though most people say to start reading to your baby around 4 months.

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                Parents Are Children's First Teacher

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                Parents Are Children's First Teacher

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Most parent's think that children do not need to start learning until they're around the age 4. Though in reality, their learning starts at birth. Parents help children learn their ABC's, numbers, large and fine motor skills, writing skills, and many more.
It may not be obvious at first, but these unintentional lessons will help shape the child's overall ability with school.