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Billboards are also able to stand as stand-alone artefacts when AR apps and digitisation is not possible.

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Billboards are also able to stand as stand-alone artefacts when AR apps and digitisation is not possible.

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Fit Tea / Boo Tea
- Brands that promote Detox Tea
- Subvert into how theyre not healthy
- Underlying issues (social / medical)
- Influencer and Social Media Take

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This option is an adaptable one since we have considered that people may not have time to scan an AR poster therefore we can place moving gifs.

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We visualise the adverts being placed on digital boards wherever possible like Buses and Tube stations

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What the AR poster looks like when scanned via Artivive

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What the AR poster looks like when scanned via Artivive

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We used artivive to create the AR poster : we first converted the original image into a moving image that can be layered on it

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for both the artefacts frame animation was used.

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https://docs.google.com/document/d/12_iAihiRFi8ik_7c--q9SWPCs15SfREMN6I0lJqacgk/edit?usp=sharing

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This transparent PNG was created from a product shot, sourced from an e-commerce website. This image was then turned to a vector

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We realised targeting the NHS or the current political climate surrounding its issues would be too draining and depressing given the pandemic. So we decided to take a satirical approach to something more light-hearted yet still a serious topics that needs awareness.

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Tried this idea on illustrator to see what it would take but realised it would take a while and I got too frustrated. 

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Tried this idea on illustrator to see what it would take but realised it would take a while and I got too frustrated. 

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Perhaps a product shot transition into a photo would be best
-It was hard to find appropriate vectors related to the topic
-Resizing and placement was awkward especially for products such as this with no clearly distinguishable logo
-Would be better to try with just "BooTea" or "FitTea" rather than entire products

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Could possibly play on "debunking" ingredients

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Imagine a FitTea or Sugar Bear Hair product formatted like the following logos/branding concepts

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Most of my ideas stemmed from "paint by numbers" as the bigger picture of something cannot be acknowledged without considering each minuscule component which may be often overlooked

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Something like this but instead of a logo, it could be the product made up of illustrations of side effects which are revealed via GIF format

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Disclaimer = hidden side effects

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conditions apply
disclaimers

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QR codes
Gifs
Story Records

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sugarbearhair
skinny tea
fit tea

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Initial Mindmaps

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SUBVERTISEMENT INITIAL IDEAS AND BRAINSTORMING

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SUBVERTISEMENT INITIAL IDEAS AND BRAINSTORMING