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Trend: Digital workouts
As many gyms had to close down due to restrictions, many people have taken alternative routes to workout. Many people have turned to social media for their fitness workouts which is cheaper and more convenient than the gyms

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Trend: Intuitive eating
The rise in healthy living and sustainable living is leading more and more people to have diets that have less harmful impacts on themsleves and the environment

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Trend: Safety first
Though Denmark is starting to life their restrictions and people want to return to a more normal lifestyle, consumers are expecting and demanding contactless payments, exceptional sanitation standards and products that enhance hygiene and immunity.

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Trend: Conscious consumer
Though there has been a growing trend for years of buying more ethical and local, this trend is picking up even more steam now. with many people turning to documentaries during the lockdown and having more time to actively shop more ethical online, there is a growing push to support businesses that are more ethical and environmentally friendly

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Trend: Rebuilding Denmark
Due to the lockdowns, the hotel and restaurant industry took a hard hit (like many other industries). This has led to many advertisements (from the government) and the general support from the public for the restaurant and hotel industry. This is done through ordering takeaway or eating out whenever possible.

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Trend: minimalism
Though minimalism has existed for many years, it is still jsut as relevant now. It can be seen in fashion and in particularly interior design, but it is having more of an influence in our lives in general. Being minimal focuses a lot on buying quality and not quantity, a person's environmental impact and to increase a person's peace of mind.

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Trend: Personalized learning
Technology and the real world are becoming less separate and are becoming more integrated with each other. This is allowing schooling to generate more personalized teachings and learnings to their students. This also allows students to generate their own learnings around their interests.

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Trend: Old is new
People are striving to live a less impactful life, in any way they can. This has led many to reusing and repurposing clothing and household items to get more life out of them while saving money and minimizing their landfill impact.

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Trend: Food for health
As safety has been a top priority for many this past year matched with the fact that people have had more time to prepare food, there has been a shift of choosing foods that are healthy for their body and mind.

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Trend: Failure is good
In a culture that is always striving to be better, companies are starting look at their failures as a way to learn and grow, instead of something this is just negative. People are more encouraged to work, think and collaborate together to think and do better.

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Trend: Online shopping
Online shopping has existed for years, however, due to the pandemic many have had to turn to online shopping as physical stores are closed. Though many are anxious to return to more normal habits, many are still opting to shop online for the foreseeable future for their own personal safety and reassurance.

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Trend: e-shopping on social media
As the pandemic has closed many stores, many have had to invest in online marketing as a way to reach their customers. This has pushed many businesses and companies to dive into the social media marketing and making the sopping experience for the consumer easier. This includes direct links to their websites and being able to shop directly form that social media platform.

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Trend: Inclusivity
There has been the fight for many years for equality. Though there has been many achievements from mand kin of being more inclusive, there is the growing push of the inclusivity of the female. This is both for the equality aspect but also due to organisations understanding the advantage women bring to the organisations. Companies are starting to notice and realize that this balance is needed to make more balanced choices, create a better work culture and have a positive impact on the bottom line.

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Trend: Global vs. national citizens
This trend has been around for many years but is becoming more relevant than ever. With politics dividing people, endless war and the havoc of discrimination, people are fighting harder than ever to come together as world citizens and not let differences such as nationality, religion or politics divide them.

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Trend: Online classes
With many people stuck working from home and having very little social activities, many are left with a lot of free time. This has led to many picking up both old and new hobbies and the demand for these classes in a remote setting. This pushed many companies to go online with their classes, both to fulfil the demand but also to stay in business themselves.

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Trend: Multiple learnings
With the increase in technology and health awareness has led to longer lives. With more people reaching 100+ years of age, our careers are also extending their shelf life. With some people working well into their 70's, people are understanding one career is not necessary anymore. With more time has allowed people to have multiple educations and careers, simply because they change interests during their lifetime and that they have this opportunity.

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Trend - Robotic service delivery
With the constant improvement of technology and employers drive to cut costs companies are making delivery services more tech savy.

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Trend: Flexibility harmony
Organisations are being majorly pushed by the millennial gernerations of workers. they are creating a more balanced work life balance. The traditional 9-5 work hours are rigid and do not mean productivity. The millennial generation understands this and are demanding flexibility, so they can be productive when they are working and can have a fulfilled life on the side of work. Organisations are having to change their traditional work structure to cater to the new generation of workers and invest in their retainment.

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Trend: Redefining human in HR
Though the world is becoming more digital with every day, the new generation of workers are craving and demanding compassion, appreciation and recognition within their workplaces. The new generation of workers don't want to work to survive, they want to work to thrive, learn and be happy. Workers want hie work lives to be more than just their work, they want interpersonal relationships and create a home away from home, in a sense.

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Trend - Recovered energy
Organizations are constantly wanting to cut down on costs where they can as well as being more green. This has lead to the push of tech that reuses used energy.

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Trend - Automation
The demand for quality control from consumers and the drive for reducing costs has lead to more machinery and technology in companies. This is to ensure the same quality, less mistakes and more time for customers.

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Trend - Thoughtful thrifters
A new segment of consumers are looking for value for money. There focus is on money saving items.

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Trend - Targeted marketing
With constant increase in competition and pricing, targeting the local consumer is as important as ever.

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Trend - Cashless payments
The movement towards a cashless society has been in the works for years. However with the increase of cyprotcurrency growing in popularity, it is now becoming more normalized and entering our everyday lives.

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Trend - rent falling
Due to many having to close their doors during the pandemic, there are many restaurants that are standing empty. Due to this, it is predicted that the real-estate market, within the industry, is expected to drop their prices.

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Trend - Safety obsessed
There is a rise in demand for products and devices which ensure cleaning, sanitation and safety for consumers (new wellness segment).

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Trend - increase in health and safety
Cleanliness awareness has increase in the past year due to the pandemic. However, the demand from consumers of having access to wash their hands or hand sanitiser is expected, even after the pandemic is behind us.

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Trend - Green packaging
There is a constant push for companies in all industries to be greener and with the increase in take-away there is increasing push and support from consumers to be more sustainable

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Trend - farm to table/local sourcing
There is a rise in more conscious eating, healthier choices and local produce. Consumers want to know where their food is coming from.

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Trend - alternative options
It has been known for many years that we are overfishing the seas. However, with increasing statistics, information and documentaries, there is a movement towards meatless meat.

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Trend: less is more
With more people gaining better quality of life, people are understanding that buying something to buy something does not necessarily fulfill them. Consumers are focusing more on quality instead of quantity of things in their lives.

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Trend: Employee well-being
Organizations are focusing more of their time and recourses on ensuring personalized well-being for their employees. this is to increase retainment of good employees which increases productivity and decreases employee turnover.

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Trend: Stress management
There is an increased in stress and anxiety due to the pandemic, which can lead to symptoms of rage and fatigue. this has led many companies to invest in stress management courses for their employees, to decrease this negative effects in the workplace.

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Trend: Self-care for the community
though the pandemic has made us more aware of our own and our family's safety, the pandemic has allowed people to be more in touch with their local communities. now that people's lives have slowed down, people are starting to want to give back and be a part of their communities

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Trend: Digital detox
With more time spent at home and the work life balance starting to blur, more people are wanting to come away form the digital world to spend more time with the people around them.

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Trend: Intention focused wellness travel
The pandemic has left many itching to travel to exotic locations, to enjoy beaches and the sun. However, with restrictions still on travel, people are more focused ont ravel that betters themselves or connects them more with their families.