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Sarah Palin: Republican vice presidential nominee in 2008, former governor of Alaska

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Somewhat informal compared to most political speeches: "Throw in his Yup'ik Eskimo ancestry, and it all makes for quite a package." This allows her to speak on the same level as her audience instead of talking down to them.

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Harsh and critical when talking about Obama: "... he wants to forfeit"

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Proud an patriotic, hopeful: "Join our cause and help America elect a great man at the next president of the United States"

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Inciting fear/urgency:

“The stakes for our nation could not be higher”

“This world of threats and dangers is not just a community”

Claims that Obama will “make government bigger… take more of your money… and reduce the strength of America in a dangerous world”

“Terrorist states are seeking nuclear weapons without delay”

Purpose: creating need for strength while framing opponent as weak

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Language to incite patriotism:

“We Americans,” “victory,” “strength”

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Gives credibility to McCain for serving his country
“He’s a man who wore the uniform of this country for 22 years and refused to break faith with those troops in Iraq”

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Touts her accomplishments as governor:
Vetoing wasteful spending, suspended state fuel tax, ended oil company monopoly, building natural gas pipeline

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Palin tries to relate to her audience as a mother of a soldier:

“And as the mother of one of those troops…”

“Our family has the same ups and downs as any other”

“I’m not a member of the permanent political establishment”

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Uses numbers and statistics to quantify the benefits of her policies:
“I have protected the taxpayers by vetoing wasteful spending: nearly half a billion dollars in vetoes”
“To confront the threat that Iran might seek to cut off nearly a fifth of world energy supplies”
“And increase the tax burden on the American people by hundreds of billions of of dollars”