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Product : Jeffree Star Palette

USP: Colourful colours

Supporting reason : JSC has the most colourful palette in the market

Headline : Create Killer looks with Beauty Killer

Hook : Colours beyond the rainbow

Benefit : Colourful palette with  pigmented shades.

CTA :
Unleash your inner artist today

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Product/Brand:  LUSH Bath Bomb

USP: That the product is all organic and fresh and contains a no preservatives

Supporting reason: In today's society, everyone is looking for the freshest, newest and cleanest products that they can find.

Headline: Ever need some extra loving?

Hook: This bombs are made for lovin'

Benefits: the fragrant blend of jasmine, ylang ylang and clary sage will soon have you relaxed and feeling sensual

Call to action: Shop at Lush to enjoy the freshness on your skin

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PRODUCT:
PLAYSTATION

USP
• Out perform the competition

SUPPORTING REASONS
• Is catered to gamer needs and less on the what the competitors  has made.
•Has a longer shelf life
•More powerful gaming chip that puts out steady frame rates and doesn’t overheat or breakdown easily.

HEADLINE:
Have some fun, outperform the rest

HOOK:
Why pay more for less

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Prodect/Brand:intel core i9-10900kf
USP:The fastest cpu
Supporting reason:  Can be better overlocked
Headline: Sponsors of tomorrow
Hook: The best cpu from intel core
Feature+Benefit:Let your computer give full play to its performance
CTA: Get your self the best gaming CPU!

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Product/Brand: Maybelline Mascara

USP: It'll curl and lift your lashes naturally in just one brush !!

Supporting reason(s): This mascara is made with a mixture of polymers and film-formers that will pull ur lashes upwards into a nice curl and stay there for a long time!

Headline (10): Longer! Bolder! Lashes look better!

Hook (10): No one is ever gonna look down at you again. They would be looking at your eyes cause they SHINE with your brand new pumped up lashes.

Feature+ Benefit(s) (20): It has all the benefits that you'll need from a mascara. Thicken your lashes, make them look longer, lift them up and most importantly, it is long-lasting, smudge proof and waterproof !!

CTA (10): What are you waiting for? Get them now & get ready for your "lashes take off" !!

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Product/Brand: Duck

USP: Rare quality with rare design.

Supporting reasons(s):
- mostly use rare and high quality which is the satin silk.
- the design are inspire by famous building that represent Malaysia.

Headline (10):
- Be stylish. Be proud.

Hook (10):
- Even from far people sees it as the rarest scarf design

Feature + Benefit(s) (20):
-  The materials are Satin Silk which create the texture of the scarf to be smooth and light. So it will be easier for the consumers to style the scarf.

CTA (10):

- If you want more options of design unique scarf design, visit : https://www.fashionvalet.com/women/scarves.html

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product-Bein sports
USP- The only legitimate stream in continent!
supporting reasons:
The only streaming services with the rights to stream to its audience most of the European and international football leagues.
headline:
it's time to stream with no interruption.
hook:
Never feel behind with our streams as its always accurate and live.
feature+benefits:
Bein streaming services offers the highest quality with newly added technology without interruptionand and with high speed.
CTA:
Hurry and Strean with us from today!

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Product/Brand: Moleskine

USP: Empowerment at your fingertips.

Supporting reason(s):

- organise your thoughts and activities simply

- organise with Moleskine and feel empowered

Headline (10): Empowerment at your fingertips.

Hook (10): Ever feel like you have no control over your life?

Feature+ Benefit(s) (20)
Plan your schedule easily with the customisable Moleskine notebooks and take control of your day.

CTA (10):
Feel empowered now.

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Product/Brand: Macbook / Apple

USP: The most well integrated laptop

Supporting reason(s): It's portable and well integrated with their own operating system.

Headline (10): The most well integrated laptop between hardware and software in the world.

Hook (10): Who doesn't like light and fast laptop at the same time?

Feature+ Benefit(s) (20): Recently, Macbook has got M1 chip which is similiar structure alike iphone cpu chip which has been giving users great experience so far.

CTA (10): The more well integrated, The faster.

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Product/Brand: Yakult

USP:
- Convenient bottle size
- Better satisfaction
-Lower sugar level and better taste

Supporting reason(s):
- Easy to drink and hold
- Focused on what customer needs and wants
- Healthy to drink

Headline (10):
- A little bottle of science (not magic)

Hook (10):
Drink Yakult now, protect your digestive system. It is beneficial for anyone at any age.

Feature+ Benefit(s) (20)
-Yakult is a delicious probiotic fermented milk drink that contains exclusive probiotic Lactobacillus casei strain Shirota (LcS).

- Benefit our body, it improve digestion and helps to build immunity.

CTA (10): Yakult will protect your digestive system. It is now to protect your digestive system, or now constipation.
Find out more at: https://yakult.com.my/

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Product/Brand: Cadbury bournvita
USP: tasty and healthy malt drink
Supporting reason(s): has the signature cadbury taste but it now low in sugar.

Headline (10): Cadbury Bournvita: now healthier with reduced sugar.

Hook (10): Kids and adults enjoy the same taste and nutrients with reduced sugar.

Feature+ Benefit(s) (20)
same taste: nostalgia, fussy kids enjoy milk, yummy health drink for everyone
reduced sugar: health conscious parents and adults wont need to cut back on their favorite drink

CTA (10): Be a healthier and happier you with cadbury bournvita

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Product/Brand:

Dunkin Donuts

USP:

A large variety of unique, and delicious flavours.

Supporting reason(s):

Has over 50 unique flavours

Vegan-friendly

Headline (10):

There's one for All, whether large or SMALL

Hook (10):

Can't find that perfect doughnut match for you? With Dunkin, we have a wide selection to accommodate almost anyone.

Feature+ Benefit(s) (20)

There's something to enjoy for everyone.

Has unique and delicious flavours such as matcha, Oreo, ect.

Accommodates to vegans

CTA (10)

Don't stress with minimal choice, get exactly what u want everytime at Dunkin Donuts

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Product/Brand: Apple iPhone 12 Series

USP: Apple phones are simple complexity.

Supporting reason(s): A14 Bionic Chip is first 5nm chip and the fastest on a smartphone. It offers great efficiency and performance.
The iOS ecosystem offers a wide range of high-quality apps and games.

Headline(10): Our thinnest, lightest and fastest 5G phone yet.

Hook(10): Light years ahead.

Feature+Benefit(s)(20): iPhone 12 supports 5G, 32 LTE bands and download speeds up to 2GBps. iOS 14 is a mature operating that is secure, functional and values privacy.

CTA(10): Experience now, buy now!

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Product/Brand:
USP:
Supporting reason(s):

Headline (10):

Hook (10):

Feature+ Benefit(s) (20)

CTA (10):

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Product/Brand: Shopee

USP: Delivery as fast as Sonic

Supporting reason(s): Shopee’s delivery is faster compared to its competitors as consumers are able to choose to buy their product from a local seller

Headline (10): Purchase your items, anytime, anywhere.

Hook (10): A portable shopping center that follows you everywhere.

Feature+ Benefit(s) (20)
- free applications in the phone
-cash-on-delivery service
- save time

CTA (10): Think no more, for Shopee is the best solution for you!

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Product/Brand: Discord

USP: The best user-friendly chatting software.

Supporting reason(s):

It has a user-friendly interface that allows you to easily navigate your way around the software.

It provides high quality VoIP (Voice over Internet Protocol) audio with minimal impact on your performance elsewhere. (ex: gaming performance, movie/show streaming performance, etc.)

Headline (10): It's time to ditch Skype and Zoom.

Hook (10): Discord. Our definition of an ideal communication platform. It could be yours too.

Feature + Benefit(s) (20):

Users can effortlessly chat and hangout with anyone, at anytime, and anywhere.

Comfortable interface that is easy on your eyes.

Enjoy all the features you need without having to pay a single cent.

Meet new people in different communities and improve your social skills.

CTA (10):
Let Discord be your place to talk.
Download it now at https://discord.com/download.
Compatible with IOS, MacOS, Android, Windows, and Linux.

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Product/Brand: Bath and Body Works Hand Wash

USP: Not only removes 99.9% bacteria from your hands, but also make them smell like heaven.

Supporting reason(s): *Comes in various scents
* Smell lasts long

Headline (10): Spread love, not germs

Hook (10): Be the person who's hand always smells delicate.

Feature+ Benefit(s) (20): *Keeps your hand feeling soft and fresh
*Boosts your confidence when it comes to odour
*Hands would always feel moisturised

CTA (10): Check out our website
https://www.bathandbodyworks.com/customer-care/our-story.html to purchase your very own hand wash!

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Product/ brand- Colgate Palmolive Sensitive toothpaste

USP- Gives an instant and long lasting sensitivity relief, effectively.
Supporting reasons- Colgate sensitive toothpaste specializes in giving instant relief to the sensitive tooth and this makes it unique.

Headline- No more sensitive teeth.

Hook- Stronger teeth, cleaner breath.

Feature + Benefits-
- Colgate Palmolive Sensitive toothpaste contains sodium Monofluorophosphate that helps in controlling the sensitivity.
- It gives your sensitive teeth the relief and you can enjoy the cold and hot food/drink easily.

CTA- For more information visit:
http://www.colgatepalmolive.com/

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Product/Brand: Dettol Antibacterial Hand Wash

USP: The formula is gentle yet effective at abolishing 99.9% of bacteria on the skin.

Supporting reason(s):
-  kills germs more effectively due to the formulas high concentration.
- cleanses thoroughly without damaging the skin barrier.

Headline (10): Dettol antibacterial hand wash provides a formula suited for all skin.

Hook (10):
Start fresh with dettol antibacterial hand wash.

Feature+ Benefit(s) (20)
Dettol antibacterial hand wash has a unique and delicate fragrance that would leave users with fresh and clean smelling skin providing optimal comfort.

CTA (10): Experience optimal comfort with fresh, clean and healthy skin with Dettol Antibacterial Hand Wah.

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Brand: Uniqlo

USP: Trendy and elegant apparels

Supporting reason(s): Minimalistic and neutral-toned fashion that fits all types of occasions and events

Headline (10): Uniquely you with UNIQLO

Hook (10): Be the epitome of elegance and trend with UNIQLO.

Feature+Benefit(s) (20):
- Minimalism and an array of tones enables customers to style their clothing to their liking.
- Feel confident and happy in your own way.
- Not feeling like wearing a blazer to the meeting? Then don't! Put on our jumpsuits and strut your way into office.

CTA (10): Check out our Instagram @uniqlomyofficial or visit our website https://www.uniqlo.com/my/en/

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Product/Brand: Razer Opus

USP: High quality audio

Supporting reason(s):

Headline (10): Choose Razer to win any "Raze" in your daily life.

Hook (10): You will be the light spot in the game with Razer peripherals on

Feature+ Benefit(s) (20)
Dominate your opponent with Razer sound surround headset.

CTA (10):Performance inspire confidence, confidence. So Razer will did the provide maximum performance for you, come and get it.

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Product/Brand: Nike
USP :Provide quality with quantity
Supporting reason(s):
-Years of successful knowledge on customers wants and needs
-quality and durability

Headline (10): Feel the success on you

Hook (10): your number 1 sports brand

Feature+ Benefit(s) (20):
-Nike produces top quality products
-Nike shoes for any specific sport are very durable and lasts a long time
-Nike clothing uses expensive materials, hence fees good on you

CTA (10):Get yourself a top tier product from a quality brand
Find out more at:
https://www.nike.com/my

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Product/Brand:
-  Tealive drinks.

USP:
-  A wide array of drinks.

Supporting reason(s):
- Will satisfy most drink
cravings
- Able to accommodate to
different consumers needs and wants

Headline(10):
- Quench Your Daily Cravings

Hook (10):
- Do you have a drink craving? Maybe
something cold? Or hot…At Tealive, we try our best to satisfy all of your drink
cravings.

Feature+ Benefit(s) (20)
- Tealive, has a wide array of
drinks at can satisfy most drink cravings.
- Tealive drinks are at an
affordable rate.

CTA (10):
- Well come down to your nearest
Tealive to satisfy your cravings.

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product/brand: Bose Frame Soprano

USP:
Supporting reason(s): earphones and sunglasses built together, never again do you need to wear earphones and sunglasses together again.

Headlines:
Why just be stylish and uncomfortable, when you can be stylish and comfortable.

Hook:
The best sunglasses for you.

Feature+benfits:
Has inbuilt earphones which lessen the load on your ears by having only to wear the sunglasses.
The sunglasses also have UV/A and UV/B protection to protect your eyes from the sun.

CTA:
have style and be comfortable with Bose.

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Product:
Aqua Réotier Water Gel Cleanser

USP:
“THE ONLY secret to youthful skin”

Supporting reason(s):
Aqua Réotier Water Gel Cleanser by L'Occitane provide intense hydration which help skin look younger.

Headline:
Say goodbye to your dry skin.

Hook:
Locked hydration for 24 hours on skin.

Feature+Benefit(s):
Feature:
A foaming gel cleanser enriched with Réotier water rich in calcium to extract impurities without drying skin.
Benefits:
Hydrated face will help to improve skin elasticity which will reduce the appearance of wrinkles.

CTA:
Glow like never before by joining us now!
Visit us: www.loccitane.com

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Product/Brand:
USP:
Supporting reason(s):

Headline (10):

Hook (10):

Feature+ Benefit(s) (20)

CTA (10):

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Product/Brand:
The Coca-Cola Classic

USP:
The bolder taste of the Coca-Cola Classic with its special ingredients.

Supporting reason(s):
The Coca-Cola Classic was high in sodium which will let the Coke Classic to taste gassier and taste bolder.

Headline (10):
It’s time to burp out your sadness !

Hook (10):
Strike your taste buds and feel the excitement in you.

Feature + Benefit (s) (20):
The consumers will enjoy the striking bold taste of the cola.

The consumers will feel refreshing and excited with the taste of crispness in the cola.

CTA : Get yourself a bottle of coke today !

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Product/Brand: AMD Ryzen 5 5600X

USP: Excellent performance at a great value of price

Supporting reason(s):   It is faster than its predecessor. Higher frame rates are achieved when gaming. Higher cache for lower latency.

Headline (10): 6 unique cores for a stonkingly fast gaming experience!

Hook (10): Each core can process multiple instructions individually.

Feature+ Benefit(s) (20):
Benefit: High frame rates are promised for demanding games.
Feature: It is VR ready. A processor that is beyond silicon.

CTA (10):  Why don't you give it a shot to AMD if you don't want to get MAD.

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Product/Brand: Monami 153stickvivid pen
USP: Smooth writing
Supporting reason: Compared to ordinary pens, this product is used on paper much more smoothly.

Headline: The slickest pen beyond softness

Hook: A vivid handwriting made with soft usage.

Feature+ Benefit: It is light in weight, so it doesn't bother your hands.

CTA: You should go feel this smoothness right now!

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Product/Brand: PlayStation 5

USP:Experience the future of gaming.

Supporting reason(s):The PS5 has a revamped, more advanced controller and a few unique features, while the Xbox Series X has enhanced backward compatibility from the last version of the console.

Headline (10):
Experience new games
Ray tracing
3D audio gameplay
Up to 120fps with 120Hz processing
HDR technology
8K support

Hook (10):The no.1 gaming console preferred by gamers

Feature+ Benefit(s) (20):
It has lightning-Fast loading with an ultra-high speed SSD, so the games can run faster and smoother.Deeper immersion with support for haptic feedback,
adaptive triggers and 3D Audio for the most pleasant sensory experience, and an all-new generation of PlayStation games.

CTA (10): Unleash the gaming innovations you never imagined.
Explore more at :www.playstation.com

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Product/Brand:
iPhone 12 Pro

USP:
The most simplest & powerful iPhone to date.

Supporting reason(s):
The iPhone has been designed with simplicity in mind. Every action becomes intuitive to the user.

Headline (10):
Pro Cameras. Pro Display. Pro Performance. iPhone 12 Pro.

Hook (10):
The most powerful iPhone ever.

Feature+ Benefit(s) (20)
A singular new design, re-engineered chip, 5G, Dolby Vision recording,

A singular new design enabling you to better hold onto the iPhone.
A re-engineered chip that enables Dolby Vision recording for life-like colors in recordings.
A powerful 5G experience enables you to download files at faster speeds never seen before.

CTA (10):
You deserve the best. Buy an iPhone.

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Product/Brand:
Kiehl’s Calendula Herbal-Extract Toner Alcohol Free

USP:
It gently balances skin in a NATURAL way.

Supporting reason(s):
Natural ingredients in Kiehl’s Calendula Herbal-Extract Toner Alcohol Free are extracted from handpicked Calendula flower petals, Allantoin and Great Burdock Root. These ingredients are wild from natural resources.

Headline (10):
Beautiful. Natural. You.

Hook (10):
There is no such thing as natural beauty.

Feature+ Benefit(s) (20)
Benefit: Alcohol-free toners are ideal for normal to oily skin, which you don’t want to expose to harsh drying ingredients.
Feature: It works on calming, soothing, and refreshing skin.

CTA (10):
Enhance your natural beauty with us now!

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Product/Brand: Canon EOS KISS X9

USP: Canon EOS KISS X9 have 65 lenses to choose from

Supporting reason(s): Every lens has different functions, we need to change the lens we need according to different scenes.
And it is impossible to say that the lens combines all the functions into one lens.

Headline (10):A camera with powerful functions and various lenses must be Canon

Hook (10):Recording life and memories with Canon

Feature+ Benefit(s) (20)
The price of the lens. Canon's low-end lenses are relatively affordable and cheaper than other brand.

CTA (10) Recording memorable memory with Canon.

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Product/Brand:
Massimo

USP:
Massimo bread is the healthiest bread in town.

Supporting reason(s):
The brand of Massimo's product is made of wheat germs and wholesome goodness to all.

Headline (10):
"Wholesome bread for all"

Hook (10):
Everything we bake, we bake with passion.

Feature+ Benefit(s) (20)
Feature: Massimo products are made of wheat germs that gives an aromatic flavour and it provides protein aw well as nutrients such as carbohydrate, fat, dietary fibre, vitamins B1, B2, B3, folic acid, minerals and more.

Benefits: Massimo bread helps to build in lowering the risk of heart related disease, and bad cholesterol which is trans fat free and cholesterol free. You have the healthier choice.

CTA (10):
Get yourself a healthy breakfast for now on!
Find out more at: www.massimo.com.my