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The plan for this trailer was that we would use an interrogation scene of our protagonist anti hero as a voice over and then the hero's denial of any crimes as the visuals say a different story.

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The main character for this would hold a similar position as Walter White in Breaking Bad in that he's technically doing a bad thing but for a noble reason.

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There would be a lot of involvement of drugs in this story as it's a focus of all character and story development.

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The pace of the editing stays in time with the pace of the narrative. For example, when we're at the climax of the product and the 'final piece of the jigsaw' comes together and everything is finally explained, then the pace of the editing becomes quicker as well as we know there will be an upcoming confrontation.
However, the pace will be much slower during less climactic moments like when the crime is actually being committed, in particular when the crime doesn't involve much action and is instead based around being sneaky.

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Considering we are only making the trailer, it will be hard to show all the conventions as it could give away the whole story of the film which removes the point of the trailer. However, we can show:
Action - there's good chance that we can show chase scenes or an action packed moment where police raid a cooking location.
Illegal substances - Drugs are the key point of this whole story which we would want to indicate in our trailer.
Weaponry - To show that the police mean business are and how serious the issue is, there's good reason for us to show them as armed.
Hard upbringing of the protagonist - The whole motive behind the plot is going to be the difficult past that our protagonist has had when it comes to drugs.