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Key terminology:

Critical Perspective: this is the encouragement from a media producer to be critical, creative and active rather than being a passive thinker. This can describe factors by which we / they analyse media products. This means that we need to study and question on the impacts of different characteristics of a product to understand how the meaning is generated by a producer and received by a consumer.

Visual language and communication: this is shown by using images (images, photos or drawings) to communicate a message. This is an advantage adverts as it holds the attention of a viewer for a long period than text alone, images are more memorable. Too little text may confuse the reader / viewer of what the advert is showing or promoting.

Written language and communication: it is the usage of words to clearly communicate the meaning of something. They aid the understanding to visual advertisement to make the advert more clear and more easier for the target audience to understand on what the advert is about. Too much text may make the advert less memorable and boring towards the target audience.

Semiotics: it is the study of signs and symbols is an image or advert. The symbols create an language, this language describes the use of symbolism to communicate or to connote a meaning about something or ideas to the viewer.

Form and meaning: this is a form that refers to the visual representation and meaning that refers to what is communicated to and that it is understood by the viewer.

Purpose of the advert: this refers to the reason why the advert was made and the intended response / outcome of the viewers response to the advert and would it change the way they think out the topic of the advert. Advertising companies make adverts which could change the minds of the target audiences as well as other viewers and that would the advert change society in general.

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5 questions on the lesson on the 24th of September (homework).

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5 questions on the lesson on the 24th of September (homework).

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I really like the advert that I've created on Photoshop because this is the first time that I have used this software and I'm really happy with the outcome. I think the improvement would be to try and make the devil more smoky so it fits well it the smoke form the ladies mouth. This advert communicate the message of quitting smoking better because the devil is something which not a lot of people like and the devil represents death and it makes it a hellish image which gives a good and strong message towards the target audience. My visual language is good and professional because the smoke image of the devil brings a hellish image into the mind of the target audience which make this advert powerful. The symbolic language which has been used is that I wanted to make an advert which can bring terror and fear into those who do smoke, so I chose the image of the devil which I made on Photoshop with the smoke. This advert is effective because the image is strong and affective towards the target audience and I am very happy with this advert.

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Feedback analysis for golfing calligram.

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Feedback analysis for golfing calligram.

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Positives and Negative controversial adverts. 

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Positives and Negative controversial adverts. 

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1. I learnt about the different types of camera techniques when I was taking my pictures. I learnt how to change the shutter speed and also how to make the lights turn off when I click the shutter button.

2. Everything went well - had a really good day. I could improve on my editing skills on Photoshop as all of my adverts look the same, by using the burnt tools and the black and white feature tool.

3. I learnt about the different camera techniques, changing the shutter speed and also how to use the light adaptor of the lights and also the camera; meaning that I can take better pictures for my adverts.

4. I need to complete all of my other adverts on photoshop to make them all professional.

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Advert 1 - bus station or billboard version.

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Advert 1 - bus station or billboard version.

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1. I completed all of my adverts, I done this on Photoshop with all of the skills that I have learnt from Hannah.

2. I completed all of my adverts, nothing can be improved as they are all professional, all of the skills that I have learnt have made me to create fanatic adverts which are very, very professional.

3. I learned new skills on Photoshop, the patch tool; this allowed me to remove an object whichn was affecting my image. If i get in any pickle, I asked Hannah for help.

4. I need to finish my evaluation from the HW set today and I will do this with the help of Hannah and my fellow colleagues. I will also complete a focus group based on my adverts to get valuable feedback from my friends.

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Focus group questions and answers - 5 people asked.

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Focus group questions and answers - 5 people asked.

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Focus group on my adverts based on pragmatic language disorder. 1. Do you think theses images are of a professional quality? Explain why? Yes, because the images are clear, it has a logo and a lot of written communication. 2. Do you think that photographs are suitable for the target audience cone? Why? Yes, they are very hard-hitting. 3. Do you think that audiences of another culture may responds differently? No. 4. Are the adverts ethical? How and why? Yes. 5. What are the strengths? Visual, written and symbolic? Visual is very good, clear images and a lot of written communication. 6. What areas could be improved on? Visual, written and symbolic? Less written communication, organise it more as it looks cluttered. Include a girl into the advert so it doesn't look like it only affects boys as it could affect girls as well. 7. Would my advertisement change your perspective of others? Why? Yes. 8. Do you know what is a PLD? No. 9. Is my advert too busy with text? Yes. 10. Do you know that using different models is a good idea? Yes, it makes it clear that it effects everyone, not just one individual.