# data[].attributes.headline
Explain what genre is  and why it is important to audiences.

# data[].attributes.subject
Explain what genre is  and why it is important to audiences.

# data[].attributes.body
Genre can be what type of music video it is and the reason this is important is because some people care if they are seeing a story being told through a music video.

# data[].attributes.headline
Explain the different types of music video genres, this should include:

# data[].attributes.subject
Explain the different types of music video genres, this should include:

# data[].attributes.body
Live: Live music videos are just video of the artist playing at a show live or concert live and they create a music video with scenes of that live event.

Animation: A type of music video that's non realistic, and all scenes are either hand drawn or computer generated.

Interpretive: A video in which the audience can create their own meaning of the video itself and have their own opinion on what it's about.

Narrative: A video in which a story is told through the music and video.

Impressionist: A video of shots that seem so not really have anything to do with the music video itself and makes the viewers feel a certain way.

Surrealist: These music video are very abstract, and may or may not have a relation to the music itself, these video's are usually very artistic.

Pastiche: A pastiche music video is when an artist imitates somebody else's style. this is usually light hearted and done with respect.

Parody: Parody music video's usually taunt the original subject matter of a song or use the song to taunt other subjects.

Reference and Homage: Reference and homage are usually praising or respecting someone else's music or music video or referencing a historical event.

Influence of commercials/ product placement: The style or narrative of a music video that is influenced via commercial or advertisement.

# data[].attributes.body
- Dm100 Mic
- Legria Camera/Canon Camera
- Tripod
- Crutches
- Notebook
- Lighting
- Computer
- Pens

# data[].attributes.headline
Explain what synergy is and why it may be useful for record companies/ film companies and artists?

# data[].attributes.subject
Explain what synergy is and why it may be useful for record companies/ film companies and artists?

# data[].attributes.body
This is Where a music video can be used to promote a film and the film can be used to promote the artist or album. It's useful because it can boost all the careers of the artist, film company or record company so it's a win situation for everyone.

# data[].attributes.body
This music video was Ed Sheeran''s "A team", I thought this video was really interesting due to the fact that all of the video was filmed in black and white , I believe that the director and the artist intentionally did this so it looked gritty because it's about this women living on the streets so it's meant to look gritty and grim. I think this video is more of a narrative because it tells a story about a women being on the streets and trying to do anything just to live, it has a really emotional story to it because she ends up dying by the end of it due to drug overdose, I think a lot of equipment was done well especially costume because they made the women actually look homeless and the location was well chosen because that's what homeless people's days would be like, waking up on park benches and then going into towns so they can earn money to get by; this also links to hair and makeup because in the video the makeup team has to make sure the women looks scruffy, the women's hair was messy and the makeup was to make her look like she was dead looking and was barely clinging on, the makeup was amazing and really captured a scruffy look. This video is also realistic because it shows that people who are living on the streets will do pretty much anything just to survive and get by but then sometimes people feel like suiciding because they have to try every day just to live. This video is really good at telling the story and really good at the camera shots it gets.

# data[].attributes.attachment_link.title
Ed Sheeran - The A Team [Official Music Video]

# data[].attributes.headline
Find an example of a film, which uses a music video, to help promote it.

# data[].attributes.subject
Find an example of a film, which uses a music video, to help promote it.

# data[].attributes.body
Suicide Squad would be an example as it used the heathens by 21 pilots and they made a music video to do with the movie so they were promoting one another

# data[].attributes.body
This video is Eminem's "space bound" which was a video that was shot really well that showed alternative shots in the same scene and was really well edited, this video did really well at telling a story and used codes and conventions; one of these conventions were mixture in which the artist performs in the video whilst also telling a story which I found interesting, this video had a really dark vibe to it about being in a really negative relationship where some of the lyrics talk about not being happy or Eminem talking about his emotions being played with. The shots I mentioned earlier about alternative shots being shown in the same scene was because in the music video there are two versions of the artist going to the same places but having different scenarios and I think this is because it's showing what his life would be like if he wasn't with the girl he was. The Mis en scene was done really well as the lighting was really good and the locations chosen were really well chosen and just the story in general really linked well because it was shot professionally. The video had a really good message and was really well produced and I don't think that it could be any better.

# data[].attributes.body
Technical - This is what is used to to show meaning in music videos; like angles used, sound e.g diegetic or non diegetic sound, the pace and style of editing and finally the genre of the music video.

# data[].attributes.body
Symbolic techniques is the meaning deeper than what you can see for example poses, facial expressions and gestures.

# data[].attributes.body
. The audience can understand a particular genre, as they get use to recognising the different conventions in a genre.

. It provides a structure that the audience can understand.

. To ensure the lyrics of the song fits with that video and how we would expect it to be.

# data[].attributes.body
. The conventions of a music video are different depending on the genre of that music. However, the general conventions include;
. The style
. The camera
. The editing techniques
. The sound (non diegetic and diegetic)
. Mis en scene - props, lighting, costume - hair and makeup, location/setting and colours
. Notions of looking - stereotyping

# data[].attributes.body
Performance is when the music video includes the artist of the music performing in the video.

# data[].attributes.body
A narrative music video follows a story line, there are two types of narrative linear and fragmented, a linear narrative starts a story at the beginning and goes on till the end and it ends at the end. A fragmented narrative is one that doesn't follow a sequence storyline.

# data[].attributes.body
. Mixture is a combination of performance and narrative, this is usually not found in music videos as it is hard to have a pure performance and narrative however by using both performance and narrative the video can be made more interesting and enjoyable to watch.

# data[].attributes.body
. Cameo is where a band or artist features in the narrative but does not perform.

# data[].attributes.body
.  The way the camera is used is crucial in producing a music video. It can have and create different effects by the different angles, and movements. In general every music video uses a variety of camera shots, angles and movements to create different techniques and to make the video different and unique in it's own, to other music videos.

# data[].attributes.body
. Music videos feature a number of shots for various reasons, to relate with the audience by expressing thoughts and feelings, but also to show the viewer what is happening. Certain shots that you would normally find in a music video include.

# data[].attributes.body
. The way the camera is positioned determines the angle of the shot. There are many different camera angles used in the production of music videos convey different images.

# data[].attributes.body
. The camera moves to follow the artist or to show the performance of the artist. These movements include panning and tracking. A director may choose to move action along by telling the story as a series of cuts, going from one shot to another, or they may decide to move the camera with the action.

# data[].attributes.body
Editing is the process that concludes the making of the music video. When you edit, you cut scenes down, add special affects and add the track of the music video etc.. The editing consists of the following things: - Jump cutting -CGI effects (the process used for generating animated images by using computer graphics).

# data[].attributes.body
Sound consists of two main forms diegetic sound which is already present in the film and non - diegetic sound which can be edited in. Sound is absolutely essential in any music video as this is the main reason for why people watch and listen to them, to them to gain a sense of art vida different artists. Sound, like footage can be edited to create different effects and variation to the normal vocals that we hear

# data[].attributes.body
. The Mis en scene for music video focuses on the lighting, props, costume, hair and makeup, location, and colour these elements usually depend on the genre of the music video and the style.

# data[].attributes.body
. The Mis en scene creates some of the thoughts and variations associated with a specific social group, for instance; The lighting in a music video can create different views by the way the scene is lit, it allows the audience to recognise the genre and style of the music video. A bright light draws the viewers attention, but a scene can be lit by using - natural lighting i.e. from the sun or existing light sources, or by using artificial lights , strobe lights and coloured lights you would most likely see in a dance pop/hip hop videos, but be very rare in say country type music videos.

# data[].attributes.body
. In most music videos sometimes props are used to illustrate the narrative, and when linking the lyrics with visuals, props are commonly used. The props in a music video add to the entertainment side, and can be used in a fun imaginative way.

# data[].attributes.body
. The costume is usually used to represent certain characters in different ways. Different artists would also wear different clothes to represent what there are portraying in the music video.

# data[].attributes.body
. The way an artists hair is done for purpose, it can also show a character's personality, or be done as a way of attracting the audience. Depending on the target audience. Hair like makeup is really just about style and fashion. It's important that the appearance of the actor/artist is of good quality as they will be looked at by the audience.

# data[].attributes.body
. The location and scene of a music video can not only show the audience where the artist is; but also can decide on the genre, for instance locations such as the beach, in a car or at a party, these sort of locations you would usually find in a dance pop music video, due to the happy and lively feel they give. If the music video was say filmed in a street or at a modern house, these are the typical locations you might find a gang, and you would relate this to grime/hip hop type videos.

# data[].attributes.body
. Colours are shown through almost everything in a music video, lighting, costumes, hair, makeup or locations, the way the camera is angles also play a part in positioning the colours we see in music videos. Colours are used in everyday things and we generally see the use colours throughout music videos displaying normal day life things.

# data[].attributes.body
A Major record label can sometimes publish for companies that are linked with brands and trademarks, coordinates the production, manufacture, distribution, marketing, promotion and enforcement of copyright. Major record labels are powerful and are used to rule the music industry.

# data[].attributes.body
This is Where a music video can be used to promote a film and the film can be used to promote the artist or album.

# data[].attributes.body
. Low light in the music video
. Will give a video a bright look

# data[].attributes.body
Used in more modern videos, usually added in the post production stage.

# data[].attributes.body
The track is played and the artist simply mimes the lyrics

# data[].attributes.headline
Extending or consolidating a song's meaning 

# data[].attributes.subject
Extending or consolidating a song's meaning 

# data[].attributes.body
Allows the video to give the song more meaning. In this case the song can be given an entirely new meaning, it's a subjective view and uses images to interpret lyrics.

# data[].attributes.body
Panning: Camera stays stationary but moves from side to side.

# data[].attributes.body
Camera moves forwards and backwards to follow the action, this is done by a track on that is place down in which the camera is place on and can moved around this just makes shots more smooth.

# data[].attributes.body
. Sony BMG
. Universal music group
. Warner music group

Britney spears, Beyonće and Shakira are all signed with Sony BMG, most of these artists have certain music video's that Sony BMG have made such as Dare by Shakira and and Pretty hurts by Beyonće.

# data[].attributes.body
The term 'Indie label' means independent record labels, this is record labels that don't have enough power as major record labels but are still as important. This means they don't have brands and trademarks like major record labels but still have some power in the music industry but they are more independent.

# data[].attributes.body
Artists such as Frisco, JME and Skepta are part of the record label know as 'Boy Better Know'. Songs such as Too many man by Frisco and Detox by Skepta

# data[].attributes.body
This record label has musicians such as Leroy Hutson and Matt Berry.

# data[].attributes.attachment_link.title
Imagine Dragons - Believer (Official Music Video)

# data[].attributes.body
About Various Disabilities such as blindness, deafness and inability to walk.

# data[].attributes.body
Promotional music is usually music that promotes maybe a brand, product or even movies because soundtracks can be created specifically for movies.

# data[].attributes.body
Artistic music video's is more for the performer expressing them self through their song in an artistic fashion

# data[].attributes.body
Entertainment is to entertain the viewer through a video narrative or just a simple lyric video so the viewer could be entertained whilst listening to the music.

# data[].attributes.body
An unsigned artist is when a musician/artist has not been signed by a record label and they usually are their own boss because they are not signed with anyone, they also typically don't do anything big with their music like create a music video.

# data[].attributes.attachment_link.title
Memory - Jackie Boyz & Christina Milian [lyrics on screen]

# data[].attributes.headline
Why do you think a music video would be beneficial for an unsigned artist?

# data[].attributes.subject
Why do you think a music video would be beneficial for an unsigned artist?

# data[].attributes.body
A music video can be beneficial for an unsigned artist because it builds up their career a lot more and get their music out there, it also makes the viewer a lot more entertained when watching the music video.

# data[].attributes.headline
Explain why YouTube is important for music videos

# data[].attributes.subject
Explain why YouTube is important for music videos

# data[].attributes.body
Youtube is such an important place for music video's because more people can access youtube from around the world and depending on the amount of viewers on that video is the amount of money they can receive in return and it's free to upload music to the website.

# data[].attributes.headline
What is a music channel – Give examples?

# data[].attributes.subject
What is a music channel – Give examples?

# data[].attributes.body
Music channels are on youtube and they are that artists channel with all their music video's on and it shows statistics such as subscribers and how many views they are receiving, examples of this are channels such as Adele and Ed Sheeran.

# data[].attributes.headline
Why are music channels important for artists when promoting their songs?

# data[].attributes.subject
Why are music channels important for artists when promoting their songs?

# data[].attributes.body
Music channels are important for promoting because it can be seen by millions and it's free to promote this way, it also can be seen by other record labels on youtube and get artists more opportunities

# data[].attributes.body
I-Tunes is another website similar to youtube that is part of apple's Iphone and is a way for people to listen to music but on I-Tunes you pay for a certain song or album you want.

# data[].attributes.headline
Why do you think artists allow you to download their videos on I-Tunes?

# data[].attributes.subject
Why do you think artists allow you to download their videos on I-Tunes?

# data[].attributes.body
They allow this because it earns them money back from creating a song and depending on how many sales that song gets is like feedback on whether the song is good or not.

# data[].attributes.headline
Find an example of a film, which uses a music video, to help promote it.

# data[].attributes.subject
Find an example of a film, which uses a music video, to help promote it.

# data[].attributes.body
Suicide squad is an example because they used the song heathens by 21 pilots a popular band and they created a music video to do with the movie so they were promoting one another.

# data[].attributes.headline
What is cutting to the bear and why would it be used?

# data[].attributes.subject
What is cutting to the bear and why would it be used?

# data[].attributes.body
Cutting to the beat is a way of editing a video so that each clip changes at the same time as the beat of the track they used this to make the music fit the video more, an example of this is wings by little mix.

# data[].attributes.body
Multi image is a technique in which the video has multiple videos on one screen this generally shows more than one thing going on, an example of this would be Pentatonix - daft punk

# data[].attributes.body
An establishing shot is typically a wide shot and the opener of a scene, it tells the viewers where the next scene will occur, an example of this would be Taylor swifts - You Belong With Me.

# data[].attributes.body
Chroma Key effects are when music videos are shot in front of a green screen. This means that a block colour is put behind the artist and is replaced by another picture/photo, an example of this is Kiss you by One Direction.