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Diet coke is a product of coke which has no sugar and makes it a healthy alternative

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Product-Cadbury Dairy Milk is in the maturity stageof the product Life cycle. It currently has a market share of 70% in the chocolate market and is way ahead of its competitors. There is a high degree of brand awareness

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Product
The Ford Motor Company (commonly referred to simply as "Ford") is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand and most luxury cars under the Lincoln brand. Ford also owns Brazilian SUV manufacturer, Troller, and Australian performance car manufacturer FPV. In the past, it has also produced tractors and automotive components. Ford owns an 8% stake in Aston Martin of the United Kingdom,[needs update] and a 49% stake in Jiangling of China[citation needed]. It also has a number of joint-ventures, one in China (Changan Ford), one in Taiwan (Ford Lio Ho), one in Thailand (AutoAlliance Thailand), one in Turkey (Ford Otosan), and one in Russia (Ford Sollers). It is listed on the New York Stock Exchange and is controlled by the Ford family, although they have minority ownership (but majority of the voting power).[4][3]

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£2.00 (200g chocolate bar)

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£ 6.00

£0.08/100ml

Add Diet Coke 24 X 330Ml Pack

Diet Coke 330 Ml

£ 0.70

£0.21/100ml

Coca-Cola Diet 1.5Ltr

£ 2.00

£0.13/100ml

Diet Coke 500Ml

£ 1.25

£0.25/100ml

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Product : iPhone mostly comes with a new product every year, which supersedes the previous ones. Currently it has iPhone X and iPhone 8, which was preceded by iPhone7, iPhone6 and other trailing versions. Although each year new products, means cannibalization, but in iPhone’s case, the lesser price of older product attracts a different segment of customers than the newer ones, focus more on tech specifications. Apple iPhone offers a unique operating system, running at better speed than any of its present competitors, promising a flexible working environment and light speed multitasking. Innovative apps in the apple store, are mostly the first movers, copied afterwards by other brands, according to the apple techies and consumers both. Many apps that are available can be linked with a MacBook, and hence, with this strategy, Apple acts as a hook for its all other products, as well.

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Product : iPhone mostly comes with a new product every year, which supersedes the previous ones. Currently it has iPhone X and iPhone 8, which was preceded by iPhone7, iPhone6 and other trailing versions. Although each year new products, means cannibalization, but in iPhone’s case, the lesser price of older product attracts a different segment of customers than the newer ones, focus more on tech specifications. Apple iPhone offers a unique operating system, running at better speed than any of its present competitors, promising a flexible working environment and light speed multitasking. Innovative apps in the apple store, are mostly the first movers, copied afterwards by other brands, according to the apple techies and consumers both. Many apps that are available can be linked with a MacBook, and hence, with this strategy, Apple acts as a hook for its all other products, as well.

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Price : On account of its uniqueness, quality and status, Apple iPhones follow price skimming strategy. Skimming price means if a brand wants to stand out, it will invest a lot on R&D for bringing their X Factor with every new launch. This R&D cost and the X-factor, allows the iPhone, to charge more as part of its marketing mix pricing strategy. This price is gladly accepted by the target segment, as these are very loyal consumers. Apple does not provide discounting on any of its product, for it will lead to either Brand Dilution or loss of focus from premium category. Although selling stores and online stores keep coming with discounted price, once the market value of product decreases with new launches. Also, Apple iPhone follows similar pricing policy across all markets. Although to allow for price effectiveness it follows a cost-effective operation strategy, with minimal cost spent on manufacturing, although maximum on R&D. Apple stores providing an experience to its customers, also price based on the added value of experience over product.

# data[].attributes.subject
Price : On account of its uniqueness, quality and status, Apple iPhones follow price skimming strategy. Skimming price means if a brand wants to stand out, it will invest a lot on R&D for bringing their X Factor with every new launch. This R&D cost and the X-factor, allows the iPhone, to charge more as part of its marketing mix pricing strategy. This price is gladly accepted by the target segment, as these are very loyal consumers. Apple does not provide discounting on any of its product, for it will lead to either Brand Dilution or loss of focus from premium category. Although selling stores and online stores keep coming with discounted price, once the market value of product decreases with new launches. Also, Apple iPhone follows similar pricing policy across all markets. Although to allow for price effectiveness it follows a cost-effective operation strategy, with minimal cost spent on manufacturing, although maximum on R&D. Apple stores providing an experience to its customers, also price based on the added value of experience over product.

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Place: iPhone has a strong distribution and place strategy as a part of its marketing mix. Some of them are as below:I-stores: These are apple owned stores with highly knowledgeable service people, giving a lot of time and effort to get the tech specifications across to the customers. These stores with highly trained sales people, with advices to offer, create a great experience, which enhances the experience of buying an iPhone. These exclusive showrooms get the products directly from company at a lesser price.Independent stores: Few high-class stores, specially in malls, also place iPhones with other mobile phones. Buying from these stores is equally good, as these are premium stores in themselves. They purchase from distributors rather than company itself.Online: Apple products are available, on many sites, like ebay, flipkart, or mostly Amazon. Company’s website also provides the service of fining nearest locatorSecond Hand Market: A huge market is present for Apple’s iPhone second hand mobile sets, for their durability and the status symbol attached to it. Ebay is one of the site dealing largely in this second-hand segment.After sales: iPhone is very well known for its after sales services.Tie-ups with Companies: iPhone also does tie ups with corporates for its many services. This market has opened up widely, since the exit of Blackberry smartphones.

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Place: iPhone has a strong distribution and place strategy as a part of its marketing mix. Some of them are as below:I-stores: These are apple owned stores with highly knowledgeable service people, giving a lot of time and effort to get the tech specifications across to the customers. These stores with highly trained sales people, with advices to offer, create a great experience, which enhances the experience of buying an iPhone. These exclusive showrooms get the products directly from company at a lesser price.Independent stores: Few high-class stores, specially in malls, also place iPhones with other mobile phones. Buying from these stores is equally good, as these are premium stores in themselves. They purchase from distributors rather than company itself.Online: Apple products are available, on many sites, like ebay, flipkart, or mostly Amazon. Company’s website also provides the service of fining nearest locatorSecond Hand Market: A huge market is present for Apple’s iPhone second hand mobile sets, for their durability and the status symbol attached to it. Ebay is one of the site dealing largely in this second-hand segment.After sales: iPhone is very well known for its after sales services.Tie-ups with Companies: iPhone also does tie ups with corporates for its many services. This market has opened up widely, since the exit of Blackberry smartphones.

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Promotion: iPhone has created a unique position in the market, with its innumerous differentiating factors. Its new models always have a new tagline. iPhone 6 said ‘The only thing that has changed is everything’. Such position itself, promotes the brand. Its ads never compete with the competitors, but show how the world is changing with each of iPhone for its tech savvy customers. Launch events are very dramatic for iPhones. The newly launched wireless charging feature, and all such technologies, get people in the awe. Social media, youtube etc. are some platforms highly utilized by the iPhone, to talk about uniqueness of features, also used by tech gurus for spec comparisons, etc. Biggest ones are second hand sales offer. Other being knowledgeable sales staff and point of sale advertisements. Thus, with its unique value proposition, iPhone, it sets a standard in the product and has no close competitor as of now, reason being a vast loyal customer base. Hence this concludes the iPhone marketing mix.

# data[].attributes.subject
Promotion: iPhone has created a unique position in the market, with its innumerous differentiating factors. Its new models always have a new tagline. iPhone 6 said ‘The only thing that has changed is everything’. Such position itself, promotes the brand. Its ads never compete with the competitors, but show how the world is changing with each of iPhone for its tech savvy customers. Launch events are very dramatic for iPhones. The newly launched wireless charging feature, and all such technologies, get people in the awe. Social media, youtube etc. are some platforms highly utilized by the iPhone, to talk about uniqueness of features, also used by tech gurus for spec comparisons, etc. Biggest ones are second hand sales offer. Other being knowledgeable sales staff and point of sale advertisements. Thus, with its unique value proposition, iPhone, it sets a standard in the product and has no close competitor as of now, reason being a vast loyal customer base. Hence this concludes the iPhone marketing mix.

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It is sold in 200 countries but is can't be bought or sold in Cuba and North Korea

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Promotion- Marketing Strategy of Cadbury. CadburyIndia is a food product company dealing in Chocolate Confectionery, Beverages, Candy and Snacks. ... Cadbury started its operation in India in 1948 by importing chocolates and distributing in the Indian Market.23 Mar 2015

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https://www.google.co.uk/search?q=product+life+cycle&prmd=ivbn&source=lnms&tbm=isch&sa=X&ved=0ahUKEwirjO_7mefZAhWDzaQKHXwRDNQQ_AUIESgB&biw=360&bih=526&dpr=3