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They achieve their purpose by using many techniques such as personification. For example: The forests are like the lungs of the earth. The earth doesn't actually have lungs but they're putting a human feature on a non living object

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the cute pictures

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the use of paragraphs to add effect
e.g
this is clear:we can not fail our mission to save the living planet

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save the earth! - Help

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By using statistics and high modality words. Persuading the reader.
eg."300 million people depend on forest directly for their survival"!

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pictures of people looking after the animals and of cute animals make people think "do we really want to loose this?"

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t

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They use high modality words to emphasize and catch our attention.

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statistics like percentages and facts

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They said forests make life possible so that makes us think that we should stop being mean to the forest and stop logging.

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they involve you and include you eg not only for the wildlife but also for yourself

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They put one sentence at the end to make a dramatic effect and they used high modality in it.
eg.''it is clear we cannot fail our mission to save wildlife''.

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They use statistics. e.g. declined by 58%

Wanting you to try and help. e.g. we can not fail in our mission to saving planet earth.

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big real life image grabs your attention

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they include us to make us feel responsible "not only for the wildlife, but for ourselves"

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the metaphor 'the lungs of the  planet'

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They achieve their purpose by engaging the reader with pictures and statistics. E.G. The tiger.

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They use high modality words
E.G "We need to protect them".

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personification "lungs of the planet"

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statistics "congo basin"

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They use statistics (facts). e.g. monkeys of the congo basin.
Also high modality words. e.g. need

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metaphor! examples 'the lungs of the planet'

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They use metaphors like 'lungs of the planet'. They use statistics words and high modality wordsh.

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they make you feel like your taking responsibility for the pollution in the ocean and killing of da turtles.

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By taking in donations that they put into research and security measures.
E G : buying security guards for national parks that hold endangered animals.