# data[].attributes.headline
parents aged 25-32 who want to take the children for friday treat

# data[].attributes.subject
parents aged 25-32 who want to take the children for friday treat

# data[].attributes.headline
18-24 year old students who flat in large groups in Central AKL or live at home and have limited income and pool resources

# data[].attributes.subject
18-24 year old students who flat in large groups in Central AKL or live at home and have limited income and pool resources

# data[].attributes.headline
tradies who want a quick meal in the area

# data[].attributes.subject
tradies who want a quick meal in the area

# data[].attributes.headline
A goal, activity, action or problem (from the top of your head, not looking at any data).

# data[].attributes.subject
A goal, activity, action or problem (from the top of your head, not looking at any data).

# data[].attributes.body
Randomly place on the wall, then go through one by one.
Discuss as a team to decide if it

should stay.
Example:

“Adults who watch videos on YouTube.”

# data[].attributes.headline
An attribute of a user is assumed and tied to an assumption from Round #1.

# data[].attributes.subject
An attribute of a user is assumed and tied to an assumption from Round #1.

# data[].attributes.body
Repeat for each post-it from Round #1.
Example:

“Adults aged 45+ who watch videos on YouTube.”

# data[].attributes.headline
Research key facts online (Facebook likes / follows, sales records, analytics data, user profiles, etc) and place them on a post-it note.

# data[].attributes.subject
Research key facts online (Facebook likes / follows, sales records, analytics data, user profiles, etc) and place them on a post-it note.

# data[].attributes.body
Each factoid is read out loud,

discussed as a group, then placed on the wall among the grouped post-its that it is most related to.
Example:

“Adults aged 45+ watch less videos on YouTube than younger adults.”
https://merchdope.com/youtube-statistics/

# data[].attributes.headline
Discussion. Team then discusses the diagram, noting any surprising patterns or trends.

# data[].attributes.subject
Discussion. Team then discusses the diagram, noting any surprising patterns or trends.

# data[].attributes.body
At this point, key divisions in how the team members view their audience are revealed, and talking points are made clear.

# data[].attributes.headline
rich teenagers aged 14-19 grown up in Herne Bay work part-time jobs in secondary school from a wealthy family and hang out after school at Fishsmiths

# data[].attributes.subject
rich teenagers aged 14-19 grown up in Herne Bay work part-time jobs in secondary school from a wealthy family and hang out after school at Fishsmiths

# data[].attributes.headline
poorer teenagers aged 13-19 visiting for a treat pooling resources for a special occasion

# data[].attributes.subject
poorer teenagers aged 13-19 visiting for a treat pooling resources for a special occasion

# data[].attributes.headline
Fast food advertising seeks to persuade fractured families that the atmosphere of home consumption of food can be fused into fast food outlets as part of popular culture.

# data[].attributes.subject
Fast food advertising seeks to persuade fractured families that the atmosphere of home consumption of food can be fused into fast food outlets as part of popular culture.

# data[].attributes.body
https://www.omicsonline.org/open-access/fast-food-families-and-advertising-as-a-cultural-site-2165-7912-1000362.pdf

# data[].attributes.body
http://www.occ.org.nz/assets/Uploads/StatsOnKids/demographics2016.pdf

# data[].attributes.headline
18.5 percent of people are aged under 15 years in Herne Bay, compared with 20.9 percent for all of Auckland.

# data[].attributes.subject
18.5 percent of people are aged under 15 years in Herne Bay, compared with 20.9 percent for all of Auckland.

# data[].attributes.body
http://worldpopulationreview.com/world-cities/auckland-population/

# data[].attributes.headline
visits to fast-food restaurants are growing even more rapidly.

# data[].attributes.subject
visits to fast-food restaurants are growing even more rapidly.

# data[].attributes.body
https://www.researchgate.net/post/How_has_fast_food_affected_the_family_connection_created_by_eating_a_meal_together_and_discussing_a_familys_daily_occurrences

# data[].attributes.headline
The decline of the family meal, in these analyses, is associated with the dominance of fast foods, the necessity for mothers to work outside the home, and increasing societal pressures on the family

# data[].attributes.subject
The decline of the family meal, in these analyses, is associated with the dominance of fast foods, the necessity for mothers to work outside the home, and increasing societal pressures on the family

# data[].attributes.body
https://www.researchgate.net/post/How_has_fast_food_affected_the_family_connection_created_by_eating_a_meal_together_and_discussing_a_familys_daily_occurrences

# data[].attributes.headline
"86.8 percent of households in Herne Bay have access to the Internet, compared with 81.6 percent of households in Auckland." (teenagers with social media access)

# data[].attributes.subject
"86.8 percent of households in Herne Bay have access to the Internet, compared with 81.6 percent of households in Auckland." (teenagers with social media access)

# data[].attributes.body
http://archive.stats.govt.nz/Census/2013-census/profile-and-summary-reports/quickstats-about-a-place.aspx?request_value=13361&parent_id=13171&tabname=&p=y&printall=true

# data[].attributes.headline
"This focus on the younger population and constant reduction of prices to cater to students and young people on a budget has proven to be a high volume market for fast food chains

# data[].attributes.subject
"This focus on the younger population and constant reduction of prices to cater to students and young people on a budget has proven to be a high volume market for fast food chains

# data[].attributes.body
http://www.foodtechnology.co.nz/content/new-zealands-fast-food-industry-trend-analysis/

# data[].attributes.headline
"18.5 percent of people are aged under 15 years in Herne Bay"  

# data[].attributes.subject
"18.5 percent of people are aged under 15 years in Herne Bay"  

# data[].attributes.body
http://archive.stats.govt.nz/Census/2013-census/profile-and-summary-reports/quickstats-about-a-place.aspx?request_value=13361&parent_id=13171&tabname=&p=y&printall=true

# data[].attributes.headline
tradies aged 18-38 males with medium income, carry cash, like to eat fish and chips together during smoko break 

# data[].attributes.subject
tradies aged 18-38 males with medium income, carry cash, like to eat fish and chips together during smoko break 

# data[].attributes.headline
tradies who 25-38 males are physically fit, go to the gym to stay in shape, don't smoke and love fish and chips

# data[].attributes.subject
tradies who 25-38 males are physically fit, go to the gym to stay in shape, don't smoke and love fish and chips

# data[].attributes.headline
tourists aged 18-48 visiting AKL and want a local fast seafood experience in Ponsonby whilst site seeing or dining out

# data[].attributes.subject
tourists aged 18-48 visiting AKL and want a local fast seafood experience in Ponsonby whilst site seeing or dining out

# data[].attributes.headline
celebrities aged 22-44 both men and women who come frequently to be seen in trendy Ponsonby

# data[].attributes.subject
celebrities aged 22-44 both men and women who come frequently to be seen in trendy Ponsonby

# data[].attributes.headline
Labourers make up less than 10% of Herne Bay's population

# data[].attributes.subject
Labourers make up less than 10% of Herne Bay's population

# data[].attributes.body
http://archive.stats.govt.nz/Census/2013-census/profile-and-summary-reports/quickstats-about-a-place.aspx?request_value=13361&parent_id=13171&tabname=&sc_device=pdf

# data[].attributes.headline
It seems like the days of lunch time cigarettes and meat pies are long gone for the average tradie.

# data[].attributes.subject
It seems like the days of lunch time cigarettes and meat pies are long gone for the average tradie.

# data[].attributes.body
https://coach.nine.com.au/2016/08/22/15/11/how-the-tradie-lunch-is-changing

# data[].attributes.headline
Professionals who want a quick meal on the go

# data[].attributes.subject
Professionals who want a quick meal on the go

# data[].attributes.headline
Yuppies aged 25-35 who are not health conscious, self absorbed. Fashionable, middle-class person with a well-paid job (or daddy's money). Obsessed with material objects and financial success. Not money savvy, spoiled, rich, post on Instagram, take umpteen dozen selfies, not environmentally conscious

# data[].attributes.subject
Yuppies aged 25-35 who are not health conscious, self absorbed. Fashionable, middle-class person with a well-paid job (or daddy's money). Obsessed with material objects and financial success. Not money savvy, spoiled, rich, post on Instagram, take umpteen dozen selfies, not environmentally conscious

# data[].attributes.headline
office administrator who orders lunch for the team and is 36 year old female who wants to have some team bonding

# data[].attributes.subject
office administrator who orders lunch for the team and is 36 year old female who wants to have some team bonding

# data[].attributes.body
in their 20’s and 30’s. The phenomenon, has excited the food-service industry: grazing, snacking, browsing, noshing. Some call it eating, as opposed to dining.

https://www.nytimes.com/1985/01/30/garden/for-many-young-professionals-the-way-to-eat-is-on-the-run.html

# data[].attributes.headline
Professionals who are hard working, health conscious, bike to work, environmentally conscious, enjoys a cheat meal,  own a chihuahua

# data[].attributes.subject
Professionals who are hard working, health conscious, bike to work, environmentally conscious, enjoys a cheat meal,  own a chihuahua

# data[].attributes.headline
Auckland has a much higher percentage of Asian people than anywhere else in New Zealand. 23% are Asian - many are wealthy

# data[].attributes.subject
Auckland has a much higher percentage of Asian people than anywhere else in New Zealand. 23% are Asian - many are wealthy

# data[].attributes.body
http://worldpopulationreview.com/world-cities/auckland-population/

# data[].attributes.body
The median age (half are younger, and half older, than this age) is 41.6 years for people in Herne Bay. The median age in Auckland is 35.1 years.

http://worldpopulationreview.com/world-cities/auckland-population

# data[].attributes.headline
In most forums people are asking for healthy lunch options to bring into the office.

# data[].attributes.subject
In most forums people are asking for healthy lunch options to bring into the office.

# data[].attributes.body
https://www.thedenizen.co.nz/gastronomy/office-shouts/

# data[].attributes.headline
"In late 2008, Herne Bay became New Zealand's first "$2 million suburb", where the median house price has surpassed the $2 million mark"

# data[].attributes.subject
"In late 2008, Herne Bay became New Zealand's first "$2 million suburb", where the median house price has surpassed the $2 million mark"

# data[].attributes.body
https://en.wikipedia.org/wiki/Herne_Bay,_New_Zealand

# data[].attributes.headline
"93.2% Herne By population is European."

# data[].attributes.subject
"93.2% Herne By population is European."

# data[].attributes.body
http://archive.stats.govt.nz/Census/2013-census/profile-and-summary-reports/quickstats-about-a-place.aspx?request_value=13361&parent_id=13171&tabname=&p=y&printall=true