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There was an online game created which got people to navigate themselves and their friends safely through London's roads. The game highlighted the importance of looking out for more than one person on the road. It was aimed to reduce the amount of teenagers killed or seriously injured on London roads. https://www.youtube.com/watch?v=5d6Qu63U-Ls

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https://www.youtube.com/watch?v=jfTf0DaaO7Y - This advert was designed to draw in the teenage audience. The same advertisement was used on television which helped broadcast to the teenage audience and their families. This is so the parents could be educated and then give the information to their son/daughter.

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The campaign launched in march of 2012 and was released all around London.

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The number of major accidents that involved teenagers fell almost 62 percent since the campaign started.

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The game is being supported by media partners MTV/Nick/OCC, WE7, Silence, Stardoll and Roblox, YouTube, Unruly, Facebook, Live, Habbo and Swapit, Spil Game and Miniclip. (copied from thedrum.com)

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This campaign was published over several different ways, mainly through printed material such as posters, billboards, newspapers, magazines and door to door mail. All effect ways of getting the campaign out to the public to get it known.

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Created by "Transport for London". This was a series of posters that show young people lying after being stricken.

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This campaign was advertised on the transport for london website.  https://tfl.gov.uk/info-for/media/press-releases/2012/march/stop-think-live--transport-for-london-urges-teenagers-not-to-get--distracted-on-the-roads

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This campaign was to make teenagers be more careful around roads. They also created a game which involved getting to a concert safely whilst distractions came up on screen. The game was supported by many media partners.

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They used places all around London where Teenagers would see it (schools, busy roads, transport). This was so that teenagers can see it and that the poster won't be unnoticeable