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Procter & Gamble co. "Thank You Mom" Campaign

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Procter & Gamble co. "Thank You Mom" Campaign

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P&G Thank You, Mom  Kept Us Going  Sochi 2014 Olympic Winter Games

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competitive forces: none of P&G's competitors such as Revlon, Estee Lauder etc. have done such personal campaigns during times like the Olympics. So there are not many competitive forces.

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P&G "Thank You, Mom" Rio 2016 Olympic Games TVC

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product: hygiene products, cleaning supplies, other useful household items
price: moderate (good quality, good price)
promotion: lots of advertising on social media
distribution: products are distributed out from Texas and they also distribute free samples out at events.

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This ad campaign targets mothers and everyone who loves their mothers. Geographic: Mostly first world countries. Behavioristic: people who emphasize healthy home environments.

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We have both seen these commercials during the Olympic seasons. They are very long and emotional and very eye-catching.

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The Procter & Gamble Company sells everyday household items and supplies, it is no surprise that the "Thank You Mom" campaign would come from a company that sells these family products.

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The commercials are superior to most other brand's versions of advertisements because they show a true sense of emotion. Instead of a fictional plot, they utilize the actual Olympic footage and people involved in their sports. This draws in fans of the athletes as well as people who enjoy the happy and joyful nature of the scenes. Nobody likes seeing a corny commercial, so making them pure hearted and emotional pulls the viewers into their company.

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These commercials were a hit, and brought in an influx of new customers. There was almost what was considered as a demand to see more of these commercials produced. The 2018 winter Olympic games were a perfect opportunity to make more, so P&G delivered. They have made a few more, and from what I understand they will continue to produce them for large sporting events and athletic gatherings of sorts.

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P&G 'Thank You, Mom' Campaign Ad: "Strong" (Rio 2016 Olympics)

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P&G "Thank You Mom" ads became very popular during the summer of 2016 when the summer Olympics in Rio came around. The commercials feature athletes competing or participating in their respective sports, and shows how they appreciate their parents support throughout their athletic careers. They put an emphasis on how the athletes never would've gotten to where they are now if it wasn't for their parent's love and support.