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Nike used famous people to get the campaign well known. Such as Michael Jordan and Lebron James. Those two guys really boosted the campaign.

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the Nike “Just Do It” campaign featured professional and amateur athletes talking about their accomplishments and the emotions they feel as they exercise. Also campaign was so powerful that people began to contact Nike with personal stories about how they “just did it,” whether it was quitting a dead-end job or taking up a healthier lifestyle.

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Product:

1. Shoes

2. Apparel

3. Equipment and accessories

Price: Nike uses the value based pricing strategy
P romotion:

1. Advertising

2. Personal selling

3. Direct marketing

4. Sales promotions

5. Public relations

Distribution:

1. Retailers

2. Nike’s Official Online Store

3. Niketown retail outlets

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The Target Market for the Just Do It Campaign

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The Target Market for the Just Do It Campaign

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Age Group: 5-90
Gender: Male and Female
Race: Any
Class: Any
Geographic: Anywhere
Lifestyle: Motivated and Athletes
High Quality
The people in this market segment like the Just Do It campaign because it relates to them. It relates to themselves because the Just Do It campaign relates to Motivated people, athletes or any teenager.

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NIKE Basketball Commercial 2013 - "Just do it" feat. LeBron James

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Nike - Just Do It (1988) - Very first commercial

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Nike Store Billboard - Fort Bonifacio.jpg