# data[].attributes.body
What might matter most to Jessy?
- getting her finances in check
- accumulating wealth to hit her next financial milestone

What are her fears?
- Not climbing up the ladder fast
- Losing her job
- Not having enough funds
- If something happens to her where she can’t continue working

What brings her joy?
- Money
- Career progression
- Building her wealth
- New opportunities
-Making profits from investing

What are her aspirations:
- Achieving financial freedom by age 45
- Climbing up the corporate ladder

# data[].attributes.body
Sales pitch:
As a AIA financial consultant, i understand your goals and aspirations and i believe in providing you with solutions encompasses your financial and overall well-being. These solutions will help you achieve your goal of accumulation wealth and lead a healthier, better longer life.

Proposed solutions:
1. AIA Pro Achiever
2. AIA Secure Flexi Term + Vitality
3. AIA Guaranteed Protect Plus III + Vitality
4. AIA Absolute critical cover + vitality

# data[].attributes.body
What might matter most to Jessy?
- Having a balanced between her work and her relationship

What are her fears?
- Risk the loss of either her job or her relationship

What brings her joy?
- Having a healthy relationship with her partner
- Achieving her goals in her workplace
- Work progression

What are her aspirations?
- To be successful both in and outside of work
- Be able to financially support and start her own family

# data[].attributes.headline
Spousal Partnership      Matter most - Don’t want to be the burden for family-	Coverage of medical costs-	Care services cost after discharge -	Not be financial burden for family in the of death, TPD or CIJoy-	Living happily and healthily without any financial burdenAspirations-	Being healthy and grow old together with my spouse with financial stabilitySales pitchI’m pleased to inform you that AIA has a holistic solution that could help to achieve aspirations. It can help you to address your needs and concerns relating to medical expenses and emergencySolution:1)	HSG Max + GPP (III) + Vitality

# data[].attributes.subject
Spousal Partnership      Matter most - Don’t want to be the burden for family-	Coverage of medical costs-	Care services cost after discharge -	Not be financial burden for family in the of death, TPD or CIJoy-	Living happily and healthily without any financial burdenAspirations-	Being healthy and grow old together with my spouse with financial stabilitySales pitchI’m pleased to inform you that AIA has a holistic solution that could help to achieve aspirations. It can help you to address your needs and concerns relating to medical expenses and emergencySolution:1)	HSG Max + GPP (III) + Vitality

# data[].attributes.body
- retired with 3 children
- enjoys exercising as hobby
- wants to be healthy to fully enjoy the quality of life they want. Focusing on family time and travelling for leisure.

# data[].attributes.body
What brings her joy ?
- retiree life
- spending time on her personal interest and have a clear plan on achieving her goals

# data[].attributes.body
Legacy planning options that safeguard their family future.

Growing wealth for future - APA 2.0 / platinum wealth elite
Securing Loved one’s future - GPP
Coverage for Critical Illness - ASCC
Coverage for medical expenses - HSG MAX

# data[].attributes.body
What might matter most?
- work life balance
- Her relationship
- Job opportunities

What are her fears?
- if she’s always working
- losing her relationship and freedom

What brings her joy?
- Travelling
- Spending time with loved ones

What are her aspirations?
- work life balance
Protecting her health

# data[].attributes.body
What are her fears ?
Not setting aside enough for retirement.
Securing her loved one’s future. To retire early like their mum
Concerns over critical illness due to her age
Rising healthcare cost

# data[].attributes.headline
Family Nester      Matter most - Don’t want to be the burden for family-	Coverage of medical costs-	Care services cost after discharge -	Not be financial burden for family in the of death, TPD or CI - My family will not be financially affected Joy-	Living happily and healthily without any financial burden Aspirations-	Being healthy and grow old together with my spouse with financial stability Sales pitch: I’m pleased to inform you that AIA has a holistic solution that could help to achieve aspirations. It can help you to address your needs and concerns relating to medical expenses, your kids’ education fees and emergencySolution:1)	HSG Max + GPP (III) + Pro-achiever 2.0 + Vitality

# data[].attributes.subject
Family Nester      Matter most - Don’t want to be the burden for family-	Coverage of medical costs-	Care services cost after discharge -	Not be financial burden for family in the of death, TPD or CI - My family will not be financially affected Joy-	Living happily and healthily without any financial burden Aspirations-	Being healthy and grow old together with my spouse with financial stability Sales pitch: I’m pleased to inform you that AIA has a holistic solution that could help to achieve aspirations. It can help you to address your needs and concerns relating to medical expenses, your kids’ education fees and emergencySolution:1)	HSG Max + GPP (III) + Pro-achiever 2.0 + Vitality

# data[].attributes.body
Solutions:

1) Pro Lifetime Protector (II)
2) Pro Achiever 2.0
3) AIA HealthShield Gold Max
4) Smart Wealth Builder (II)
5) Retirement Saver (IV)

# data[].attributes.body
Family is top priority. Work hard to ensure their families are provided for.

Fears:
Worry that their savings is not enough and that they might outlive what they’ve initially set aside.
Worry that their hard earned savings may be instantly wiped out if any unexpected scenarios were to happen.

# data[].attributes.body
Growing wealth for future - APA 2.0
Securing Loved one’s future - GPP
Coverage for Critical Illness - ASCC
Coverage for medical expenses - HSG MAX