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This is when people perceive the availability of the seats, as the name quite literally describes it. however, this can be a barrier because fans can just assume that the best seats are already taken and they wouldn't want to attend a game where they aren't sitting in their preferred seats. A way around this is encouraging fans to go through ticket buying sites that are reselling tickets that have already been purchased.

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This is the fans interpretation of the value of the ticket for what they're going to get out of the game. For example, if someone is paying 500 dollars to watch the Lakers sweep the 15th seeded Orland magic, they probably wont think their money was well spent and won't purchase those types of tickets again. However, if its going to be an exciting game of the first round of the playoffs against a contending team, people will feel better about the price of their ticket and what they are getting out of the game, this could also be overall arena experience too.

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A lot of people will be persuaded by their friends and family. For example, my grandfather was a Lakers fan and not many people in my family follow the NBA, so when I started getting into it I thought, "I was born in L.A. and my grandpa followed them" Similarly people who are born into sport loving families often follow the sports their families follow and will be swayed to not attend games that don't pertain to their regular routine.

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In order to make a venue convenient, organizations are incentivized to maintain the look of the arena as well as what is offered within the arena in terms of entrance and activities hosted within the stadium, etc. In terms of selling season tickets, you can incentivize people by selling bundles/packages.

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Fans see a convenience for the venue, whether that be the distance it is from there house, psychic costs, the venue's location nd functionality. These are all important as mentioned previously as convenience and wow factor really do win over fans

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To overcome psychic costs, you want to make it as convenient for people as possible. Make the experience as easy as possible, make sure that there are guidelines and extra employees at the arena to move people to the right areas to make them feel as comfortable as possible

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Non-monetary mental, physical and emotional expenditures that occurs when someone looks to execute an alternative plans. For example, if I were so used to going to the Lakers stadium and I move to Miami, I wouldn't be used to the Arena and how to access it.

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Need to recognize barriers people have to attend games/arena which are psychic costs, venue convenience, perceived ticket value, perceived ticket availability, and popularity with friends and family. Once a company has made attempts to make the games convenient for all these aspects people will most likely come

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Over time people are likely to fall into entertainment inertia, they continue to look for the same form of entertainment in same places at the same time

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What are the factors that go into buying and selling season tickets and regular tickets?