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In 1988, the company was founded. Alan Newman acquires Renew America, a mail-order catalog that sells energy, water, and resource-saving products.

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In January of 1989, Alan Newman and Jeffrey Hollender agreed to becoming business partners and shared every idea with each other to further their company.

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Most of the facilities are in North America to minimize carbon footprint caused by transportation.

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Around Earth Day in 1990, seventh generation was a big hit for everyone since it was eco-friendly and that’s what earth day is all about.

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In January 1992, Newman decides to take a sabbatical to clear his head but ends up backfiring and leave Hollender betrayed. A little while after Hollender sends Newman a note saying he’s not allowed to be apart of the company anymore.

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In 1993, Hollender and Newman were still very upset with each other because both of them felt like they were doing the right thing for the company. Newman said the only way Hollender could beat him is if he paid him out from his 23% of the shares in the company. He did end up getting paid out.

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In 1999, seven generation purchased all their stock back.