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https://hci.stanford.edu/dschool/resources/interviewing/Anatomy-of-an-Interview-Nicole.pdf

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Write down the most compelling Functional, Social, and Emotional Jobs that you have identified.

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Functional:
- Convenience
- Task-focused haircut
- Cost
- No other peripheral services required
Emotional:
- Preference of non-touch (due to discomfort) during the cut (if he's feeling sweaty
- Waiting time invokes negative emotions
Social:
- Prefers to use the same salon/hairdresser once he finds one
- Dislike for babbling amongst the staff during the haircut
- Non-relational approach for haircut

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Functional:
Maintenance of personal hygiene

Emotional:
Creative expression
Experimentation
Risk Taking and growth
Alignment with personal values

Social:
During COVID19, easier to experiment without the risk of to much exposure.
Personal ties with the hair stylist
To be perceived in the context of your chosen career/profession

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Functional:
- Cost
"The cost is much more expensive in Singapore. Haven’t really tried the treatments at the salon I went to. Wasn’t a need per se"
Steph would be more willing to recommended treatments in JB than in SG > "yes, because it's cheaper"
- Personal maintenance
"Before the haircut, very tangled, dry, tangled very easily, more frizzy

After, neater, no dry ends"

- Convenience
"just went to a salon downstairs to have a quick haircut”

Emotional:
- Satisfaction
"Tired, but satisfied'

- Familiarity of salon
“It’s worth going all the way, the service is the same as Singapore”  (for the same price point)
"Would go for the same one in SG if cannot go to JB because I’ve been there and I know it is cheaper"

- Day-package "When you go JB you don’t just do your hair, you do your nails and go shopping"

Social:
- Opportunity to meet with friends

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Functional:
- Simplicity
- Quick and Efficient
-Standardize Service
Emotional:
- Process: Quick, convenient,
-  Not being pressured to take on services.
-Familiarity & Habit
Social:
- Familiarity
- Expectations understood

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Functional:
- Duration
- Location
- Procedure
- Routine
- Any issue in making the appt?
- What did you do?
- How was the service?

Emotional:
- How did you feel before and after?
- Have you tried out other hair salons and why not?

Social:
- Are your friends doing the same thing as well?
- Do you follow trends?

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Functional:
– Time Efficiency
– Regular Routine
– Good Value for Money
– Convenient (nearer location)
– get to the point service
(no chit chat, just hair cut)

Emotional:
– Particular about his neatness
– Feel fresh/good after hair cut

Social:
–

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Functional: "The convenience of being able to walk in whenever I have a free slot in my day"

"Near my home or workplace — the salon fits into my (busy) life"

Short hair is a comfort thing in hot, humid climate.

Emotional:
Empathy trigger: Feel good that I'm supporting a Chinese aunty who had been discriminated against or was avoided because of the "Wuhan flu"

"It's not something I plan and look forward to, the way it is for some people especially women. But I do enjoy it and it's something I would make the time for every 4-5 weeks."

Social:
Looking presentable and professional to colleagues and clients. Living up to expectations.

Prestige factor is less important to me. I don't have to go to a top salon. I pay more attention to the brands of the clothes I wear.

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Functional:
- Hair Cutting / Trimming / Hair scalp Treament
- Location
- No issue for appt with the salon

Emotional:
- Personalised
- Experience of haircut session
- Friend recommendation

Social:
- Great Service
- No hard sale or over pushy marketing of service and product
- meet expectation

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Functional: Getting the hair cut, blow and style in a Korean Hair Salon after CB period.

Emotional:
Up to expectation. Worth the price of $40.
Want to try a different haircut. A good outdoor activity trip together after the CB period.
Gf felt good and satisfied after seeing Daniel looking neat and nicely-styled.
Hair stylist is detailed and concerned.
Hair salon Decoration - Minimalist.
Smoothing. comfortable and cozy environment.
Language Barrier.

Social:
Trendy korean trend.
Near Plaza Singapura. Dinner date after hair cut.
Highly recommended to friends.