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- How much demand
- Quantify sales
- Profitability (gross margin)
- ROI
- Cost of Launch
- Cross selling from increased foot traffic

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OVERALL REC: "Investing in Health&Wellness Space"

- Humana
- How much is it gonna make us?

- Fitness Hubs
- How much is it gonna make us?

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- What is Humana
- Why Humana
- Customers

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-What is it (clear package)
-break customers up by risk groups

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- Competition
- Other considerations from due diligence
- Regulations

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What is it
Gym-in-Store
Products: online but not in-store
Service Offering
Investment in health and wellness space

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Why the Health/Wellness/Digital Health/Fitness Markets? - Alex

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Why the Health/Wellness/Digital Health/Fitness Markets? - Alex

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What makes these markets overall attractive? Talking about this here will make our rec look more cohesive
Active Lifestyle'

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- Demand/quanitfy revenues
- Profitability
- ROI
- Cost of launch: also what are we giving up floorspace for

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- Competition
- Covid: we're setting this up to roll out after covid
Pent-up demand

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BB Consumer - Mike for format/Qual, Alex for Quant

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BB Consumer - Mike for format/Qual, Alex for Quant

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Who are they - how big?
Why will they care/how will they benefit?
PRODUCT OFFERINGS
Brand Agnostic - peloton is apple, we're offering androids

BB's competitive advantage

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Reallocating retail space
Product offerings
Service offerings