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Bright coloured, the farm vision is known for Ben and Jerry’s. It’s clear with flavour and ingredients, fun colour pictures suggesting the ingredients is clear.

Haagen Dazs- basic, more sophisticated design, softer colours and subtle picture reference to ingredients compared to Ben and Jerry’s. Description is clear, ingredients are easy to read

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This one looks fancier, it looks like it would be worth the amount they are asking for

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Haagen Daz has a classy look to it, it looks expensive, elegant. The brown and white are a good contrast to each other and look good together on the packaging. Ben and Jerry’s is more colourful, and looks like it aims towards a younger audience compared to Haagen Daz it looks more mature.

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Ben and Jerry’s ice cream packaging is nice but it looks like their targeting mostly children with the cow cartoon on the packaging, it doesn’t really look like it’s as pricey

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Haagen Daz color attactive and look spencive than Ben and jerry.Better decoration than other look smoothiness

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Haagen Daz color attactive and look spencive than Ben and jerry.Better decoration than other look smoothiness

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The Haagen-Dazs ice cream packaging looks more attractive richer and more pricey than the Ben and Jerry’s ice cream, It looks like it will attract more adults and less children

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Ben and Jerrys Ice-Cream