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Making a show out of the commodity.

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The spectacle is a social response formed from images in the media

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the elevation of commodity
a method of hiding the monetary transaction.

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Tries to show the product in the best possible way. Using popular culture to promote  the importance of the commodity. Makes people feel like it’s essential for them to buy into it.

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Sets up the fantasy of being able to own the whole package
Using setting and the lifestyle the clothes can give you to sell them
Kardashians creating a spectacle of their lifestyle to sell commodities

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use to create a reaction or conversation within society, which can be used to portray a concept, view, representation or point of conversation to society which acts as promotion for brands and commodities

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social media allowing real time updates, giving access to the latest info and products instantly. Sponsored ads through instagram by celebs and influencers to promote products. Access to a wider range of opinions, styles and views through all social media apps.

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Through social media like Instagram we are exposed to selling from all angles including net shops and social media influencers. Influencing used to occur through TV and catalogues but using social media is a much cheaper and easier way for brands to reach the same amount of people.

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Editing software and using machines rather than working by hand means more extreme images can be created faster- increase shock factor/spectacle. Fast fashion is based on changes in fashion being represented in fashion media.

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To promote work:
Fashion shows, Famous people/influencers, Gifts
Find out about styles:
Social media, ads, Street wear, YouTube

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Fashionable styles:
Depop
Magazines - vogue, Harper’s Bazaar
Instagram
Watching fashion shows
Friendship circles
Promoting work:
Instagram
Word of mouth
Exhibitions