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Pick a brand assess its effort to manage brand equity in the last five years. What actions has it taken to be innovative and relevant? Can you suggest any changes to its marketing program

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Pick a brand assess its effort to manage brand equity in the last five years. What actions has it taken to be innovative and relevant? Can you suggest any changes to its marketing program

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Pick a brand assess its effort to manage brand
equity in the last five years. What actions has it
taken to be innovative and relevant? Can you
suggest any changes to its marketing program

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Select a brand. Attempt to identify its sources of brand equity. Assess its level of brand awareness and the strength, favorability, and uniqueness of its associations. 

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Select a brand. Attempt to identify its sources of brand equity. Assess its level of brand awareness and the strength, favorability, and uniqueness of its associations. 

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Q1 Study guides, Class notes & Summaries

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On Stuvia you will find the most extensive lecture summaries written by your fellow students. Avoid resits and get better grades with material written specifically for your studies.

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Pick a brand and gather all its marketing communication materials. How effectively have they “mixed and matched” marketing communications? Have they capitalized on the strengths of different media and compensated for their weaknesses at the same time? How explicitly have they integrated their communication program? 

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Pick a brand and gather all its marketing communication materials. How effectively have they “mixed and matched” marketing communications? Have they capitalized on the strengths of different media and compensated for their weaknesses at the same time? How explicitly have they integrated their communication program?
State ur group name.

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GROUP TASK DOMINO'S

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GROUP TASK COCA COLA

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Pick a brand and gather all its marketing communication materials. How effectively have they “mixed and matched” marketing communications? Have they capitalized on the strengths of different media and compensated for their weaknesses at the same time? How explicitly have they integrated their communication program?
State ur group name.