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As you build your media clientele, keep communication open with the people who you work with. Form professional relationships with the media.

"Research companies and the media that was the most beneficial. Learn to trim the list. Evaluate, execute, and adjust as needed. Remember , you do not have to use all the media outlets that are available. " (B.Dominguez, Personal Interview, December 8, 2017).

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Here are some helpful tips:
Direct Mail/Newspaper: If your audience is a select group that is local, a direct advertisement in the mail or newspaper could be beneficial for your target audience.

Radio: Keep in mind effective time slots that are available when advertising. Market and research popular air time. For example, on the way to work or when people get off work.

Social Media: Research pages and blogs your target audience follows. Remember to keep your advertisement/posts short and simple. Use graphics and hot topics to interests followers.

TV/Cable: Research popular air time. Ask yourself: What time slot has the biggest audience? What channels are the most popular?

Flyer/Bulletin: Know your community hot spots. Research where your audience visit locally. For example, to promote a professional development for educators, posting a flyer at the local Teacher Store or at your districts Administration building will attract your target audience
(Anonymous, Personal Interview, December 4, 2017).

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"Timing is an essential factor when creating your media plan. Research your local community calendar to prevent your event from being overlooked"
(Anonymous, Personal Interview, December, 4, 2017).

As a promoter, you want to make sure you are not planning your workshop on a calendar event.

Also, keep in mind the time frame of your audience. For example, you do not want to promote a workshop during the school when teachers./parents are the busiest.

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As technology enhances, as a media promoter keep up to date on the newest and most popular media outlets.
Utilizing social media you will be able to connect respond to your audience in a timely manner. Participates will be able to:

Receive easy access to information

Share the post/blog with others

Receive reminders

Virtually connect with you: Live Streaming/Skype

“New media is the future and society needs to accept that. People can receive information/messages in the matter of minutes, it is important to find a balance between traditional and social media” (B.Dominguez, Personal Interview, December 8, 2017).

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"Media helps promoters relay their message to their target audience at the right time on different platforms. Knowing your audience and promoting at the right time is essential to the success of your professional development."  (B. Schwertner, Personal Interview, December 8, 2017).

One of the most important factors in promoting is to know your audience. As a promoter it is important to know who you want to reach and what geographic region do you want to connect with. Your media promotion will rely on the audience and will essentially decide the form of media you choose to use for your advertising. Research the media that is most used by your target audience.

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Best Strategies to a Successful Promotion

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Best Strategies to a Successful Promotion

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Each source of media has a different way they prepare a client for a promotion. Be prepared as the client to the invested time the media promoter presents.

"When trying to find where to advertise, be cautious of the intent and time the media is providing. Be prepared to share marketing research and who the target audience is you are trying to reach. If the media outlet does not ask about these elements or give a strong return on the investment, more likely you will not reach your target customer" (B.Schwertner, Personal Interview, December 8, 2017).

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Honesty and building trust are essential elements to  work effectively with the media (Robbins & Alvy, 2004).

“It is important to build relationships with the media on their social platform. However, do not underestimate the value of a personal phone call , a face to face conversation, or a letter” (B.Dominguez, Personal Interview, December 8, 2017).