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We have created a strong aesthetic mainly using our bright, pastel colour scheme, and hand-made props and style in order to continue a sense of brand throughout all of our products.

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We use our band's logo synergistically across all of our media products in order to create a strong sense of brand identity.

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We have used social media as a way to connect with our audience with the more traditional parts of our marketing campaign. It helps to promote our band's image as well as to promote the purchase of our products.

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We have made our website interactive by including features such as a contest, sharable links, and simple interactive buttons to click to reveal fun content about the band. This interactivity means that the audience are likely to stay engaged with the campaign and see more of the band and the purchasing opportunities.

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The competition on our website allows the audience to win a meet and greet with the band by sharing a hashtag on twitter. This is mutually beneficial for both the audience and the band, as the audience can have a chance to meet the band, and the band get given a wider reach by the audience members sharing content relating to the band. It also builds up excitement within the avid fans of the band and within the primary audience.

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There are many purchasing opportunities presented on the website such as in our pop-up window that opens when entering the site. This allows the audience to buy products easily and also allows them to buy into the brand. It also allows the band to gain extra money not just from music sales. Additionally, our band's branding is on the merchandise, so customers wearing any of the band's clothing will be widening the reach of our brand awareness via word-of-mouth.

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The tour is another purchasing opportunity for the audience to get more out of the band and to have a positive, memorable experience with the band. This means more money is going to be spent on tour tickets and merchandise at the concerts, while more positive word-of-mouth will be spread, widening the band's reach. The tour is one of the most important parts of the marketing campaign because in modern music consumption, it makes the most sales than album sales, which used to be the number one best seller.

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We have portrayed our brand using the band logo, the bright pastel colour scheme, and our record label logo. This keeps the product synergistic with the other products, and enable the audience to be informed of the band, and to recognise the brand on other products.

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We have made our album cover eye catchy by using bright colours, and a large, distinctive focal image portrayed in a unique style to our band. This means the audience will be more likely to see it among other album covers, and therefore more likely to buy and listen to the music.

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The focal image is of each of the band members in a pose that portrays their own personalities, and is portrayed in a style unique to the band. This shows the audience the band that they ar buying into, so they may feel more secure in buying the product. it also helps to portay our own unique aesthetic and brand, making it more recognisable and memorable with our other products.

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We have used genre conventions (such as a bright pastel color scheme) in order to gratify the audience's expectations of the genre. This means that our target audience (fans of indie pop) are more likely to recognise the album cover as something smilar to what they would usually listen to and buy it. It also means that fans of indie pop who have bought the album will not be disappointed, as it will meet the needs of the audience in fulfilling its role as an indie pop album cover.

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We have used intertextual references to aappeal to our tertiary audience of older indie pop fans and fasns of popular culture.

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The music video genre conventions such as hand-made props and bright, pastel colours in order to gratify the audience's expectations of the genre. This fulfills the audience's needs of a music video as a visual representation of the song, and therefore the genre.

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We have portrayed our brand through the use of the colour scheme and band members. This ensures that the audience can recognise the band an associate our music video with our band. This makes it more likely that the audience will look into the band more and potentially buy the music/buy into the brand.

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We use a narrative structure in order to keep the uadience entertained and engage by our music video.

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We use performance in our music video as a way of appealing to the part of the audience that prefer the live music feel of a band. It also helps to cut away from the narrative to keep the audeince on their toes and engaged in the music video.